T argetM arketA nalysis

T argetM arketA nalysis

A pproachand O bjectives Approach– A study ofpopulationsthatareonthe m ove,and astudy oftheirlifestylepreferencesand ofthetypesofretail,am enities,and housingthat they prefer,com paredtoexistingchoices. R esults– O ptim alm ix ofland uses(retail,services, am enities,residential)needed toattractthetarget m arkets;m agnitudeofuses;form atsofresidential units;potentialretailanchors.

DataS ources Brand Name Providers 1.M osaics Experian| S itesU S A 2.P rizm s N ielsen| Claritas 3.T apestries ES R I| ArcGIS 4.L andscapesM ediaM ark| S ynergos

DataS ourcesand U ses 1.Catalogsubscriptions,credit,and debt,etc. 2.N ew m ortgages;equity loans,refinancing,etc. 3.Changeofaddress,anew hom eorcar,m arriage,etc. 4.Incom e,Fam ily S ize,Age,Education,Ethnicity,etc.

GolfsideR oad S ite(s)

T heR eIm agineVision

GolfsideT argetM arkets

P lattR oad S ite

P lattT argetM arkets

Handouts

L ifestyleClusters

Handouts(6 pages)

ExistingA nchors

ExistingA nchors

ExistingA nchors

Form – M ixed U se

Form – BigBox A nchors

ExhibitA .13 – T argetDiscount(T w oL evels,S treetfront)

Form – M ixed U se

S cale– M oderateA nchors

ExhibitA .28– M issingApparelBrands L ansing,M eridianM allsareAlternativeL ocations

S cale– M oderateA nchors

ExhibitA .29 – M issingApparelBrands L ansingand M eridianM allsareAlternativeL ocations

S m allS cale– L ocalBusinesses

ExhibitA .13 – T argetDiscount(T w oL evels,S treetfront)

M id-Scale– M arketplace

ExhibitA .13 – T argetDiscount(T w oL evels,S treetfront)

M id-Scale– M arketplace

ExhibitA .13 – T argetDiscount(T w oL evels,S treetfront)

L argeS cale– M arketplace

ExhibitA .13 – T argetDiscount(T w oL evels,S treetfront)

Form – M ixed U se

Detached Houses

Duplexes,N eo-Traditional

R ow Houses,Attached Condos

S eniorCom m unities

M id-R iseA partm ents

L ow -R ise,S tacked Flats

N ext-Steps R esults– O ptim alm ix ofland uses(retail,services, am enities,residential)needed toattractthetarget m arkets;m agnitudeofuses;form atsofresidential units;potentialretailanchors. Q ualifiers– S iteattributes,R eIm agineVision,and S takeholderInput.

T hankYou!

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