I Mrrwil] MASTER'S IN TOURISM MANAGEMENT Term-End Examination December, 2OO8 MTM-14 : TOURISTTRANSPORT MANAGEMENT(ROADTRANSPORT} Time : 3 hours
MaximumMarks: 10a
Note : Attempt any fiue quesfions. Each quest'ion carries equal marks. 1.
Discussthe evolutionaryStagesof means of transport through the ages.
2.
Discuss the principles of operation management. Describe their relevance to tourist transport 20 management. Write short notes on any tuo of the following in 10+10 about 300 words each ' (a) Customer care in Road transport (b) Costs in tourist transport (c) Car rental agencies
4 . Do you think that the present Motor VehiclesAct has to be amended ? lf g€s, suggest the possible amendments. 20
5 . Discussthe role of private sector in tourist transport
20
system. 6.
How would you segment the market for road tourist transport ? 20
7.
Why do drivers in surface tourist transport business need specialisedtraining ? How do you perceiveyour role as a manager in such an enterprise?
8.
Discussthe significanceof personal selling in tourist transport operations. Support your answer with suitableexamples.
g.
70+10
20
Classifycosts. What are the elementsof costing in tourist transport business? 20
1O. Describe the kinds of leakagesthat occur in tourist transportation business.How can these leakagesbe managed ? 70+70
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