Real Estate Outlook February 2014

www.utahbusiness.com

Forty Under

Young, ambitious and ready to take the world by storm.

Health Scare?

There’s an App for That

Ben Petersen, CEO, BambooHR

Legal Brief

Under Lock and Key Weighing the Pros and Cons of Patents and Trade Secret Protection Eric Nielsen is an attorney with Snell & Wilmer.

P

atents can undoubtedly be powerful swords, offering owners up to 20 years of exclusionary rights in exchange for enabling public disclosure of the invention. Trade secrets, on the other hand, can protect an invention indefinitely. Why, then, are patents still considered king by investors? Why did the Coca-Cola Company maintain its famous recipe as a trade secret? There is considerable overlap between the subject matter that is protectable by patents and by trade secrets. The Uniform Trade Secrets Act (UTSA) defines a trade secret as “information, including a formula, pattern, compilation, program, device, method, technique, or process.” The U.S. patent laws identify a patentable invention as “any new and useful process, machine, manufacture, or composition of matter, or any new and useful improvement thereof.” Below are several key considerations when faced with the choice “to patent, or not to patent.” Is the invention likely to be independently discovered or reverse engineered? Is it even patentable? At the very moment an invention is made public, trade secret protection is lost forever. So if the invention is likely to be independently discovered or reverse engineered, reliance on trade secret protection is not appropriate, and patent protection should be considered. Conversely, a trade secret need not be patentable to be protectable and have value. If the invention does not meet the standards for patentability, even limited trade secret protection may be preferable

38 | February 2014

in favor of public disclosure with no patent protection, notwithstanding the risks of independent discovery and reverse engineering. What is the commercial lifetime of the invention? The process to obtain a patent from the U.S. Patent and Trademark Office (USPTO) can take several years. While there are some limited opportunities for accelerated and prioritized examination before the USPTO, examination on average takes two years to begin and lasts an additional year. Ultimately, if a patent is issued, its term is 20 years from the earliest filing date. As a result, if the commercial lifetime of the invention is less than about three years, trade secret protection should be considered. This is because a patent on an obsolete invention may have only nominal value. Similarly, trade secret protection may be ideal if the invention’s commercial lifetime is more than about 20 years. For example, had Coca-Cola filed a patent application on its recipe in the late 1800s, any resulting patent rights would have long since expired and CocaCola’s monopoly lost. Cost. Seeking patent protection can be an expensive endeavor. Between a patent attorney and the USPTO’s everincreasing filing fees, it is not uncommon for a patentee to spend tens of thousands of dollars in the pursuit of a patent. The cost of a trade secret, on the other hand, is merely the cost of maintaining its secrecy. Under the UTSA, a trade secret must be the subject of efforts that are reasonable under the circumstances to maintain its secrecy. Many such “reasonable” efforts are good business practices and should be implemented regardless—for example, limiting physical access via key-cards, requiring passwords for computers and mobile devices, shredding sensitive documents, limiting who has access to all of the elements of a trade secret,

educating employees, identifying trade secrets and using confidentiality agreements with third parties. In short, if cost is a significant factor, trade secret protection may be preferable. Who is the invention being protected from? To successfully make a trade secret misappropriation claim, the trade secret holder must prove that the invention was wrongfully acquired by another. It follows that misappropriation is perhaps most commonly perpetrated by current and former employees, business partners and other business associates, due to their access to the invention. Patent infringement, however, is not so limited. Prior knowledge of the patent is not required to prove infringement (although it can enhance the available damages). Because of these differences, consideration should be given to who the invention is being protected from in evaluating patent versus trade secret protection. First to File. The U.S. is now a “firstto-file” country. Another interesting consideration arises out of the fact that the United States is no longer a “first-toinvent” country. As of March 16, 2013, under the Leahy-Smith America Invents Act (AIA), priority is given to the first inventor to file a patent application. This development begs the question: “If another files a patent application and obtains a patent on a trade secret that my business has been practicing since before the filing date of the application, can my business nevertheless be liable for patent infringement?” The AIA did expand the socalled “prior user defense” to patent infringement, and derivation proceedings may be available if an application was improperly derived from another. However, a risk of relying on trade secret protection is that if patented by another, prior secret use will not be sufficient to negate patentability. www.utahbusiness.com

Under Lock and Key: Weighing the Pros and Cons of ... - Snell & Wilmer

Feb 28, 2014 - pattern, compilation, program, device, method ... mobile devices, shredding sensitive documents, limiting ... inventor to file a patent application.

2MB Sizes 0 Downloads 160 Views

Recommend Documents

Under Lock and Key: Weighing the Pros and Cons of ... - Snell & Wilmer
Feb 28, 2014 - February 2014 www.utahbusiness.com. Ben Petersen,. CEO, BambooHR. Real Estate Outlook. Health. Scare? There's an. App for That. Young,.

Cons Pros Toss uP R Pros AnD Cons R BIGGEsT sPEnDErs on ... - Esri
Jun 26, 2015 - to California-based mapping company Esri and the Bureau of Labor Statistics: rank. ZiP code. City ... Apple Valley. $3,821,534. 5. 55125.

The Pros and Cons of Full Dollarization - IMF
Proceedings of a Conference on Currency Substitution and Currency Boards, pp.6–. 10. World Bank Discussion Paper 207 (Washington: World Bank). Frankel ...

pdf-358\pros-and-cons-of-vegetarianism-by ... - Drive
pdf-358\pros-and-cons-of-vegetarianism-by-proconorg.pdf. pdf-358\pros-and-cons-of-vegetarianism-by-proconorg.pdf. Open. Extract. Open with. Sign In.

Cons Pros Toss uP R Pros AnD Cons R BIGGEsT sPEnDErs on ... - Esri
Jun 26, 2015 - PAUL Business Journal. jUNE 26 ... Apple Valley ... wineries on The List, some of the regulations hurt their business, but some help, as well.

Snell&Wilmer
Sep 19, 2016 - service mark is the same as a trademark, but distinguishes services instead of goods. Trade dress is .... trademark cancellations and domain name disputes; and preparing manufacturing, consulting and technology contracts.

The Pros and Cons of Using NOCs for Wireless E-Mail - BlackBerry
tunnel, and to mobile networks or the Internet via the NOC. ... For Option 3 gateways hosted at the mobile operator, the connection to the enterprise ..... line (top). 2. When a handset roams on to a mobile network belonging to a ... Page 10 of 13.

Snell & Wilmer Significantly Expands Environmental and Natural ...
Jul 10, 2014 - policy advisor to the firm's environmental and natural resources ... Page 2 ... needs for several renewable energy projects including multiple ...

SNELL & WILMER ELECTS NEW PARTNERS AND COUNSEL
Dec 22, 2015 - intelligence, open source software and licensing, global positioning, operating systems, ... business torts, fraud claims, corporate and partnership rights, real estate, ... water users – both inside and outside active management.

SNELL & WILMER ELECTS NEW PARTNERS AND COUNSEL
Dec 19, 2016 - election law and constitutional litigation, political compliance matters, statutory .... corporate real estate matters throughout the United States.

The Pros and Cons of Full Dollarization - WP/00/50 - IMF
The Pros and Cons of Full Dollarization. Andrew Berg and Eduardo Borensztein. | N T E R N A T | 0 N A L M O N E T A R Y F U N D ...

Snell&Wilmer
Sep 19, 2016 - Best to select a unique mark that is either an invented word with no meaning ... obtain state registration, regardless of the area of geographical use in the state. ... the mark and buy products based on the quality/reputation associat

BENEFITS OF ADVERTISING - Snell & Wilmer
Mar 16, 2017 - tered mail, return receipt requested, to the trustor and any other ... lawsuit and having the foreclosure proceed through the state court system.

Snell & Wilmer Paint the Town
Apr 27, 2014 - plant, harvest and cook their way to a healthier lifestyle. ... art gallery for their annual Paint the Town event. Conference tables, rolling chairs, and coffee tables are carted away and replaced ... Call AFAN. Development Director ..

Body schema and body image—Pros and cons
Available online xxx. Keywords: ...... have to first determine what tools we have to specifically assess the body schema by .... (e.g., infants point to share attention and interest) or imperative ..... ing on a table, hidden behind a screen. They ar

SNELL & WILMER ELECTS NEW PARTNERS AND COUNSEL
Dec 22, 2015 - ... area, he has been involved in the representation of public and private ... development and implementation, and distributed/cloud computing.

SNELL & WILMER ELECTS NEW PARTNERS AND COUNSEL
Dec 19, 2016 - devices and services, oil and gas, renewable energy, natural resources, agriculture and consumer ... energy regulation and development, including contracting, leasing and permitting of solar and wind energy ... Page 2 ...

Snell & Wilmer Paint the Town
Apr 27, 2014 - much about building up the arts in Las Vegas as about assisting AFAN. The mutually ... smartphone app turns bidding on the art into a game.

Snell&Wilmer - JD Supra
Nov 15, 2016 - Many businesses ... internet searching software would likely be found to conflict with “Google.” III. ... banking or insurance, the records of the appropriate agency responsible for registering such names should be searched and.

Cybersecurity - Snell & Wilmer
Sep 30, 2016 - 25% of all of the data breaches that we hear about and ... when there is a data breach or cyber. DANIELLE ... no matter how small or large, can.

November 2016 - Snell & Wilmer
Nov 22, 2016 - the beneficent author of all the good that was, that is, or that will be; that ... such a degree of temporal prosperity as He alone knows to be best.

PRESS RELEASE - Snell & Wilmer
Jan 18, 2017 - Adobe. RealSource. Price-CCIM Scholarship. Katie Wilking Clinard ... that requires 100+ hours of training and considerable investment. Learn.

Snell&Wilmer - JD Supra
Nov 15, 2016 - “apple pie a la mode” is descriptive or generic of apple pie with ice cream. But, its acronym, “APALM,” would likely be considered a fanciful, ...