What is an image? Image as a visual language. Communication elements. Communication functions. Kinds of Images.
1. WHAT IS AN IMAGE? It is the representation of things out of reality.
2. IMAGE AS A VISUAL LANGUAGE Images communicate and express themselves through visual language. Visual communication can transmit events and ideas. Sign – Is an image that gives an order or communicates a warning or indication. Symbol – Represents a concept, feeling, idea, object, activity, place or event with conventional graphics.
3. COMMUNICATION ELEMENTS 1. Sender - It is the person who creates an image in order to communicate. 2. The channel or medium - It is the vehicle or means used to transmit the information. 3. The message - It is the content of the image- its information. 4. The code - They are the rules and norms that make the message understandable. 5. The purpose - It is the reason why the message has been created. 6. The receiver - It is the person who decodes the message to understand it.
4. COMMUNICATION FUNCTIONS 1. Informative - Content is transmitted in an objective way. 2. Aesthetic - Images communicate mainly beauty and harmony.(Mainly art) 3. Exhortative - They try to convince the receiver to do something, to buy a product, to believe an idea or to do a task. 4. Expressive - The sender tries to express feelings and sometimes images stimulate the receiver’s feelings.
Informative image
Aesthetic image
Exhortative Image
Expressive Image
5. KINDS OF IMAGES 1. Still image A still image is a single static image, as opposed to a moving image. We use these images in: Painting
Drawing
Architecture
Photography
Sculpture
Graphic, Industrial and Fashion design
Signs
Logos
Maps and plans
Instructions
2. Sequential image It is a succession of images that make up a sequence with meaning. It represents the passage of time through them. We use these images in: Comic-Strips
3. Moving images These types of image show reality through movement. We use these images in: Television
Video
Cinema
Computer animation
EXERCICES UNIT 1
VOCABULARY UNIT 1 GRAPHICS – Related to drawing or pictures, especially in publishing, industry, or computing. MAINLY ART – For the most part of art. PASSAGE – Is a section of it that you are considering separately from the rest. PERSUADE – To induce, urge, or prevail upon successfully. SEQUENCE – An arrangement of two or more things in a successive order.
Television Video Cinema Computer animation. Page 3 of 4. UNIT 1 - Visual communication book.pdf. UNIT 1 - Visual communication book.pdf. Open. Extract.
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