YP Search SM

Putting the engine in search engine marketing.

The even-more-powerful Yellow Pages

What is YP Search? SM

YP Search turns local online & mobile searches into leads for your business. SM

Drive local online & mobile leads from premium sources, including:

You run your own business. You’re good at what you do. You also know that no one can do everything. Take paid search advertising. You know it can help generate leads for your business, but it can be hard to know where to start. That’s where YP Search comes in. We create a search marketing campaign tailored to your business objectives, supported by a team of dedicated professionals, backed by the local expertise of YP.

Benefit from our search experience.

We are with you every step of the way.

YP has over a decade of experience in search engine marketing and delivered 450,000 campaigns for our advertisers in 2013 alone.

You will be assigned a YP Success Manager1 - a YP professional dedicated to managing the success of your YP Search campaign.

As a Google AdWords Premier SMB Partner and Strategic Ambassador for the Yahoo Bing network, we have the expertise and qualifications to get results with top search engines.

YP Success Managers are Google AdWords certified, and will check in with you on a regular basis to review your campaign performance, and submit adjustments as needed.

YP Search Campaign

Premium Lead Sources

Leads for your business

YP Service & Support team

YP Search uses premium lead sources to drive leads to your business. Your YP Service & Support Team works closely with you to optimize campaign performance. 1

Non-MC2 customers spending $400 or more. MC2 customers are supported by Performance Managers

How does it work? 1

It starts with a search.

Every day, millions of people search for local businesses like yours using sites like Google, Yahoo, Bing and YP.

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YP Search drives leads to your custom landing page. SM

Your customized search campaign is created with geo-targeted online & mobile-optimized ads and relevant keywords. When potential customers in your area click on your ad, they’ll see a custom landing

How will they find you? Through a customized search marketing campaign, developed for your business. People connect with businesses every day in different ways.

page with relevant information about your products or services. YP Search campaign management includes: 1) Program Consultation 2) Custom Campaign Creation

We have over 100 years of experience connecting customers with local businesses. We combine this experience with our expertise in search marketing and best practices to create a customized search campaign for your business.

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3) Landing Page Design 4) Monitoring & Optimization 5) Tracking and Reporting

Potential customers contact you via calls, emails and online form fills.

There’s nothing else you have to do. We handle all the work for you. Your dedicated Success Manager1 will check in with you on a regular basis to review your campaign performance and make any necessary adjustments. You can stay on top of your campaign’s performance using our Ad Solutions Customer Portal or on the go with the YP for MerchantsSM app*. You’ll even receive lead alerts and monthly summary reports. Track your campaign’s performance with detailed reporting. * Currently available only in iTunes and Google Play 1 Non-MC2 customers spending $400 or more. MC2 customers are supported by Performance Managers

For more information on YP Products visit adsolutions.yp.com or call 1-800-573-0059

The even-more-powerful Yellow Pages

©2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners.