U-PASS Advisory Board Meeting January 5th, 2018 1:00-2:00 HUB 238

Attendees Tori Hernandez Bucoda Warren Rene Singleton Eryn Hall Anna Johnson Brian O’Rourke Noah An Evan Ulman Jacob Brett Zach Howard Absent Johnathan Dang Anne Eskridge Steven Tuttle Jacob Turpin I. II. III.

Five Minute Public Comment Period a. No public comment Approval of the Agenda and Previous Meeting Minutes a. The agenda and previous meeting minutes are approved. Work Plan Report Outs a. WARREN: Asks if anyone has any updates from over the break. b. BRETT: States that he was doing research on bike share integration. Pittsburgh has integrated their transit card, which is similar to ORCA, with their local bike share system. There are some differences and some challenges to implementation with the bike share model in Seattle, but integration is clearly a possibility. There might be an opportunity to figure out how someone could use his or her Husky Card as payment for bike share. c. HOWARD: I serve on the Husky Card committee. I will bring up the integration suggestion with them. I do not believe that the bike share companies currently have RFID integration, but it is certainly something we are interested in exploring. d. CONT: We have been meeting with campus partners which give us guidance on our agreements with the bike share companies. The current agreement ends at the end of March. We will include the Advisory Board (AB) to ensure that there is a student voice on that committee. Students are getting a lot of value out of bike share, and so their input is critical.

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e. BRETT: We also reached out to the transportation managers at the University of Washington Tacoma (UWT) and the University of Washington Bothell (UWB). UWB’s analogous advisory board group will be meeting on January 11th and would be interested in meeting with the AB over video conference sometime in the future. We are still working with UWT to figure out when they would want to meet. f. HOWARD: There has already been some student initiative at UWT to implement a student survey for a universal U-PASS program. They are planning to open the survey next month. The UWT transportation manager has some concerns because previous surveys have failed to reach the minimum response threshold. I indicated that student outreach is critical, and it might be a good idea for the AB to collaborate with Tacoma students. Review U-PASS Marketing Materials a. HOWARD: These are examples of marketing materials that Transportation Services (TS) has used in the past. Some of the materials are a little outdated. These are just preliminary examples which we think have resonated in the past. Some of the material is designed for different audiences, like staff or administration. b. BRETT: Some things that you don’t see in the packet are the U-PASS newsletters and the general email campaigns which don’t translate well onto printed paper, though that is not to say that digital campaigns cannot be conducted. c. SINGLETON: I just wanted to note that many of the people pictured in the outreach materials were former U-PASS AB members. The AB has historically been central to promoting the U-PASS as a program. d. HERNANDEZ: Suggests breaking off into smaller groups to review marketing materials. e. BRETT: There is also a blog maintained by Transportation Services and we are thinking about ways to update the information displayed online. f. HOWARD: We are definitely open to suggestions on how to improve our social media. Review Questions for UWT and UWB a. BRETT: Are there any questions we should propose to the student advisory groups? b. WARREN: Asks about the membership of the advisory groups. c. HOWARD: Because those schools do not have a Universal U-PASS, those student groups are similar to other advisory committees which oversee other student fees. d. WARREN: We should definitely reach out to those student groups and let them know that they have our support. Rescheduling Meetings for Winter Quarter a. ULMAN: Some meetings this quarter will not hit the exact semiweekly schedule. We will keep you updated with at least a week’s heads up on any changes. b. BRETT: Suggests planning around scheduling updates. We will try to be flexible to make sure that everyone can participate. c. WARREN: Suggests holding a meeting on Monday, January 22nd. d. CONT: Are there any other ideas or additions to the execution of the work plan?

e. BRETT: Moving forward, if we want to talk a little bit about marketing, is there anything that looks like it would be missing? I think we have a lot of great materials for faculty and staff, but would it be better to gear information more towards students? f. SINGLETON: Suggests putting together information for use for ASUW and GPSS to put on their websites about the AB. g. HERNANDEZ: I think something like that would be helpful to put on the Graduate Student Association website, and having links to that information on our website. h. JOHNSON: I also reached out First Year Programs (FYP) and they said that they don’t do a specific presentation on the U-PASS, but that information about UPASS is in the student orientation guide and that orientation leaders are instructed to talk briefly about it. i. HOWARD: It would probably be a good idea for us to reach out to FYP. j. HERNANDEZ: I think that it would be useful to put the U-PASS approval rate on marketing materials as well. k. SINGLETON: GPSS does new student orientations at the beginning of the year and information about U-PASS could be added to those events. l. HERNANDEZ: It would be good if information about U-PASS could be added to the online graduate student orientation program. m. SINGLETON: A digital display on one of the screens in the HUB could also be useful. n. HOWARD: At a certain point it sounds like there will be some individual work done. We can talk to our communications team to hear about what you are interested in, and so if we can add to that visual language information about UPASS and its governance, that could be a new component to our marketing campaign. o. WARREN: Has ASUW or GPSS talked to their senates about U-PASS yet? p. HERNANDEZ: No, but states that see has shared information with the GPSS Senate in her officer reports. q. JOHNSON: Answers likewise. r. HOWARD: We would be happy to share previous presentation slides with you all. s. WARREN: Proposes that TS come speak at the GPSS Senate meeting on the 24th at 5:30. States that we should draft a presentation on the AB meeting on the 22nd. ASUW should schedule an address to their senate as well. t. HOWARD: Affirms that TS staff will be able to attend. Staff attend as support, but the AB presents the material. u. BRETT: The Dawg Daze committee brought an opportunity to us relating to NightRide. There is an event were students are bussed to a nearby Fred Meyer. Dawg Daze asked us to do an analysis on whether NightRide shuttles could operate on the day that happens to provide shuttle service back to dorms. v. HOWARD: Additionally, there are other events during Dawg Daze which go late and the committee was wondering whether it would be possible to add service before the academic year formally starts. We could get simple approval from the AB on whether that should happen.

w. CONT: Also, there could be room to do better marketing around NightRide so students understand that is funded by their U-PASS fee. x. WARREN: Can you bring us back estimates on the costs for a service extension? y. HOWARD: We can get some of those answers back soon from the Shuttles manager, who could visit the AB later in the quarter. NightRide is funded à la carte, and so there is generally a one to one additional cost per each additional service hour. z. CONT: We also have recently hired a new active transit specialist and we will invite her to attend future meetings as needed. aa. WARREN: Seeing no other comments, moves to adjourn. Adjourned at 1:41

Meeting Minutes Prepared by EVAN ULMAN U-PASS Liaison