Why  and  How  to  develop  a   successful  iPhone  app?   Emmanuel  Carraud   CEO  MagicSolver.com   [email protected]  

Why?  iPhone  apps  is  a  big  and  profitable  market  

•  5  billion  downloads  in   just  2  years   •  A  profitable  market:   – $3  billion  in  2009   (Gartner  Research  Group  esBmate)  

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Why?  iPhone  apps  is  a  booming  market   •  An  amazing  growth:   –  App  Store  opened  in  July   2008   –  $3  billion  in  2009   –  $12  billion  in  2012   (Gartner  Research  Group  esBmate)  

•   iPhone  OS  device  growth  in  the  

last  12month:     Western  Europe  +269%  ,   Oceania  +367%,    Asia  +474%  

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Why?  Your  clients  have  one  

•  Over  50  million  devices   – iPhone,  iPod,  iPad   –  The  top  five  countries  with   the  highest  proporBons  of   unique  iPhone  OS  devices   •  •  •  •  • 

the  United  States  (44%),     United  Kingdom  9%   France  6%   Canada  5%   Japan  4%   Magic Solver - bring magic to your iPhone

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Why?  CompeBBon  might  catch  up  eventually  … but  not  yet   •  Nielsen  reports  that  smartphone   market  share  is  the  following:   35%  RIM,  28%  iPhone,  19%   Windows,  9%  Android,  9%  other.   •  US  mobile  usages  breakdown:   58.2%  iPhone,  22.7%  Android,   12.7%  RIM,  6.4%  other.   •  150  million  credit  card  accounts   between  iTunes,  App  Store,  and   iBookstore  –  biggest  on  the  web   Magic Solver - bring magic to your iPhone

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Why?  …  To  make  money!   •  Over  $1  billion  revenues  for  iPhone  developers  from   Apple+  adverBsing  revenues  from  Admob,  Mobclix…   •  But  compeBBon  is  fierce:  over  226,782    apps  available   –  Most  Popular  Categories   1  -­‐  Books  (40540  acBve)   2  -­‐  Games  (33160  acBve)   3  -­‐  Entertainment  (25974  acBve)   4  -­‐  EducaBon  (17480  acBve)   5  -­‐  Travel  (14609  acBve)  

•  And  660  new  apps  per  day!  

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Why?  …To  make  money  

•  To  succeed,  you  need:     – a  “real”  good  idea  (with  a  benefit  for  the  users)     – a  good  execuBon  (programming,  UI  &  design)   – a  good  markeBng  plan   – A  good  Bming  

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Why?  …To  promote  your  brand   •  Smart  idea   – “To  have  your  own  iPhone  app  today  is  like  having  a   website  in  the  80’s”  =>  more  than  a  fade!   – “consumers  behaviour  move  to  mobile”   – B2C  …  but  also  B2B  

•  To  succeed,  you  need:     –  a  “real”  benefit  for  the  users  :  not  just  a  mini  website!   –  a  good  execuBon  (programming,  UI  &  design)   –  a  good  markeBng  plan  &  a  good  Bming   Magic Solver - bring magic to your iPhone

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How?  …  to  succeed  on  the  App  Store  

Case  study  MagicSolver.com  Ltd   •   A  spin  out  from  Cambridge  University  winner  of   Cambridge  University  Entrepreneurs  Prize  in  June   2009   •  Over  15  applicaBons  on  the  AppStore  in  12  month   •  Good  success  with  previous  products…   •  over  100,000  downloads  per  applicaBon  on  average!  

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Sudoku  Magic:  solve  any  Sudoku  with  your   iPhone  in  10  seconds  flat!   Demo  on  YouTube:   hop://www.youtube.com/watch?v=HO8QjTZkcmw    

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FaceShiR:  where’s  you  head  at?   Fancy  swapping  faces  with  your  friends  in  a  few  seconds?   Demo  on  YouTube:   hop://www.youtube.com/watch?v=d5mLg3sa-­‐m4    

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Advent  Calendar  2009:  Christmas  selec=on   of  the  best  25  free  apps!   Discover  a  new  present  every  day  unBl  Christmas:  the  best  25   free  apps.     Enjoy a selection of Christmas melodies to get in a holiday mood when you unwrap your presents  

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Good  ResoluBons  2010:  to  help  you  achieve   your  New  Year’s  resolu=ons!   1.  Select  and  customize  your  resoluBons   2.  Publish  on  Facebook  and  share  with  your  friends   3.  Get  some  Bps  to  succeed  and  receive  free  reminders  

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How?  …  to  succeed  on  the  App  Store   1.  A  “real”  good  idea  (with  a  benefit  for   the  users)     2.  A  good  execuBon  (programming,  UI  &   design)   3.  A  good  markeBng  plan  &  a  good  Bming  

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How?  …  to  succeed  on  the  App  Store   In  April  2010,  the  World  Cup  was   approaching  =>  we  couldn’t  find  a   simple  free  app  with:   1.  2.  3.  4. 

The  match  calendar   All  the  results   All  the  teams   All  the  news   Magic Solver - bring magic to your iPhone

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World  Football  Calendar  2010   •  Teaser:  hop://www.youtube.com/ watch?v=jW5lopzffCU   •  DescripBon   hop://www.youtube.com/ watch?v=a3vgRCf-­‐66o    

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World  Football  Calendar  2010:    details  

4 reasons to come back to the application every day!!!

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World  Football  Calendar  2010:     #1  App  Store  in  35  countries!   •  #1  App  Store  in  35   countries   •  #1  Sport  app  in  60   countries   •  Over  1.5  million   downloads  in  1  month  

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World  Football  Calendar  2010:     The  reason  of  success   1.  A “real” good idea with a real benefit for the users: •  Immediate success •  Thousands “5 stars” reviews •  Users spend on average 6 minutes per day on the app, checking the results, the news and the free surprise Magic Solver - bring magic to your iPhone

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World  Football  Calendar  2010:     The  reason  of  success   2. A great team for a great execution ! •  International • Complementary skill set in programming, marketing, UI & design)

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World  Football  Calendar  2010  :     The  reasons  of  success   3. A good marketing plan & a good timing •  Our expertise of the App Store (keywords, description, ...) in 6 different languages •  Leveraging our existing customers •  Using our network of partners

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MagicSolver:  our  next  projects   1.  Develop new innovative apps for MagicSolver 2.  Help other iPhone developers to develop and promote their apps 3.  Developing and promoting apps from A to Z with companies and partners (iPhone, Android, …)

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Thanks for your attention! (Before lunch!) More info on MagicSolver.com Ltd http://www.magicsolver.com/ [email protected] Magic Solver - bring magic to your iPhone

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