What is Amplify?

AMPLIFY AUSTIN NONPROFIT FAQ

Do te

Fundra

What is Amplify Austin Day? Amplify Austin Day is a 24-hour day of online giving when partner nonprofits and their fundraisers promote and raise unrestricted funds for their organizations via AmplifyATX.org. This technology platform is functional year-round but one day per year we rally the donor community and spotlight local nonprofit organizations that serve the many needs of Central Texans. Who created it? I Live Here, I Give Here, a nonprofit organization whose mission is to cultivate the power of giving in Central Texas, created this initiative in 2013. Since 2013, Amplify Austin Day has raised over $25M for over 600 local nonprofit organizations. When will Amplify Austin Day 2017 take place? 6pm, Thursday, March 2 through 6pm, Friday, March 3, 2017. What are the benefits in participating? I Live Here, I Give Here works hard to ensure extensive publicity of Amplify Austin Day, a generous incentive fund and prizes, relevant live trainings, useful resource materials and opportunities to help your organization build capacity, grow donations and reach new donors. This annual day of giving presents an exciting opportunity for you to leverage your team’s efforts by capitalizing on the energy, publicity and branding of a regional campaign. Our community has consistently come together for one day on one website and the results have been tremendous. Residual giving continues after the big day because of the good spirits it fosters. Last year, Amplify Austin Day brought in an additional $300K in the hours before and after the official 24-hours. You don’t want to miss out!

www.AmplifyATX.org | www.ILiveHereIGiveHere.org/for-non-profits | 512.717.4193

Join In!

What are the minimum requirements required for a nonprofit to be eligible? • Nonprofit is headquartered, or provide services, in the Texas counties of Travis, Hays, Williamson, Burnet, Bastrop, Caldwell or Blanco. • Nonprofit has proof of organization’s 501c3 and is in good standing with the IRS. https://apps.irs.gov/app/eos/mainSearch. do?mainSearchChoice=pub78&dispatchMethod=selectSearch • Nonprofit has a current active status with the Texas Comptroller: https://mycpa. cpa.state.tx.us/coa/Index.html • Nonprofit reports at least $50,000 in annual revenue or $25,000 in net assets. (Do you not meet this requirement? Email Veronica for a Waiver Application at [email protected]) • Nonprofit has filed their most recent IRS 990 form, as required by law. • Nonprofit submits signed 2017 Partnership Terms & Agreements document. What if my organization does not meet the above requirements? Your organization may still be able to participate under a waiver. The waiver process is for exceptions to participate in Amplify Austin Day.

What are the costs?

Email Veronica at [email protected] to receive the waiver application form. DEADLINE FOR WAIVER APPLICATIONS IS 5PM, JANUARY 13, 2017. What costs are associated with I Live Here, I Give Here Partnership? All participating nonprofits pay annual dues to participate in Amplify Austin Day and be able to receive donations through the AmplifyATX.org technology platform. Participating nonprofits have access to extensive training materials, live donor information, capacity to host an independent fundraising event and all other partner benefits year-round. Partnership Dues: Operating budget less than $100,000 = $150 Operating budget is greater than $100,000 and less than $500,000 = $250 Operating budget is greater than $500,000 = $350 Early bird special of 15% off available before November 30, 2016. When can I register? Registration will open in October, 2016 and will close Friday, January 13, 2017. Do I have to register to participate if I participated last year? Yes. All nonprofit organizations must register every year. 2017 registration will open in October, 2016. 2017 Partnership benefits start January 1, 2017 and are valid through December 31, 2017.

www.AmplifyATX.org | www.ILiveHereIGiveHere.org/for-non-profits | 512.717.4193

Stay in touch. Categories

How can I stay up-to-date on Amplify Austin Day? Visit the Amplify Austin website, www.AmplifyATX.org. • Subscribe to I Live Here, I Give Here Nonprofit E-Newsletter. E-Newsletters are delivered every first Tuesday of each month. • Important note: During Amplify Austin season, email communication to nonprofit partners will increase and is filled with critical information regarding profile creation and updates, important deadlines and trainings for Amplify Austin Day. Please read all communications in their entirety. If you do not receive the Nonprofit E-Newsletter list contact Veronica at [email protected] to be added. • Follow I Live Here, I Give Here on Facebook, Twitter, Instagram and LinkedIn. • Join the Amplify Austin Day 2017 Event to receive real-time notifications. • Visit the AmplifyATX.org Nonprofit Portal and Dashboard frequently as it is updated on a consistent basis. Amplify Austin Day Administrators - Each nonprofit can have up to 3 Amplify Austin Administrators. If someone has left your organization and you have new representatives to serve as Administrators please have your EXECUTIVE DIRECTOR or BOARD PRESIDENT email Veronica at Veronica@ILiveHereIGiveHere. org to update that important information.

Categories AmplifyATX.org is organized in nine categories. Organizations select up to three categories that best describe their mission. We understand that a mission may be cross disciplined but the primary category will be used for reporting and prizes. Note: If I Live Here, I Give Here secures matching dollars per category, your primary category selection will be used to determine eligibility. However, it is also up to the sponsor to determine criteria. • Animal Care & Services - Nonprofits that provide care for animals. • Arts & Culture - Nonprofits that focus on performing, visual, fine and applied arts. • Basic Needs - Nonprofits that provide access to the basic needs of life: food, shelter and clothing which are necessary precursors to individual self sufficiency. • Community/Capacity Building - Nonprofits that focus on developing the capacities of other nonprofits or organizations so they are better equipped to accomplish the mission they have set out to fulfill. • Education - Nonprofits that focus on education for people at every stage of life. • Environment - Environmental nonprofits focus on the natural world especially as affected by human activity. • Health Care - Nonprofits that focus on a healthy body and mind including access to healthcare, nutrition, and disease service providers. • Human Services - Nonprofits that focus on meeting human needs with a commitment to improving the overall quality of life of a society or group. • Sports & Recreation - Sports & Recreation nonprofits focus on activities that help develop life skills, talents and improve the general health of the body. www.AmplifyATX.org | www.ILiveHereIGiveHere.org/for-non-profits | 512.717.4193

Fundraise!

What is an Individual Fundraiser? Individual Fundraisers are members of the community who volunteer to raise funds on Amplify Austin Day on behalf of the nonprofit organization(s) they care about by creating a custom web page at AmplifyATX.org with a personal fundraising appeal. This tool is extremely effective in engaging donors and makes peer-to-peer fundraising easy. We encourage you to involve your staff and board of directors. They are your greatest resources! Individual Fundraisers can sign up starting Wednesday, January 25, 2017 and can continue to sign up until Noon on March 2, 2017. An Individual Fundraiser can only have one fundraising page per nonprofit. When Amplify Austin Day ends, what happens to my Individual Fundraiser’s profile? Individual Fundraiser pages that are specifically created for Amplify Austin Day 2017 and will be deactivated after the event. However, Individual Fundraisers can always reactivate or create a new page to continue to raise funds year-round. What is a Business Fundraiser? Central Texas is full of passionate and generous businesses that champion causes right here at home. I Live Here, I Give Here recruits local businesses to support and promote Amplify Austin to their employees. Some businesses offer matching dollars to match employee giving. Matching Grants We encourage you to seek out individual and/or corporate donors that will match donations made to your organization during Amplify Austin Day. This is a great way to incentivize giving to your organization. Matching dollars are a huge motivator for giving and we want you to have the opportunity to share this information with potential donors. If your organization has a match available, your organization will have the ability to display this information prominently on your organization’s profile. It is the nonprofit’s responsibility to selfidentify that you have secured matching funds on your profile along with a description of that match. Donors will have the ability to search for nonprofits that have secured matching funds. Any funds you secure from an individual or corporate donor to match gifts made to you on Amplify Austin Day will need to be disbursed by that donor directly to you. I Live Here, I Give Here will not be involved in that process. However, if you want matching funds to be included in your online totals, the match must be processed online during the 24-hour Amplify Austin Day period.

www.AmplifyATX.org | www.ILiveHereIGiveHere.org/for-non-profits | 512.717.4193

Donations

Must all donations be made through the Amplify Austin site? Yes. Amplify Austin is the designated website for donors to give to participating organizations during Amplify Austin Day. To qualify for the Incentive Fund and prizes, donations must be made through the AmplifyATX.org platform by the donors themselves. Remember, AmplifyATX.org is a tool that allows individuals to donate to nonprofits on their own initiative and is not intended as a vehicle to facilitate gifts that you have already solicited through other means. Can a nonprofit offer a premium for Amplify Austin gifts? No. All gifts made on Amplify Austin Day must be 100% tax deductible. No goods or services can be provided in exchange for the donation. No donation received through AmplifyATX.org may be used for the following purposes: • To support a political campaign; • To purchase raffle tickets; • To pay for membership, dinner or any other activity that provides a benefit to the donor(s); • To pay for personal expenses including tuition, incurred by a director, officer or employee of your organization or any of their relatives. Is there a minimum gift amount for Amplify Austin Day? We strongly suggest promoting $25 as the best practice minimum. However, $10 is the minimum dollar amount accepted by the platform. Can a donor schedule an automatic, one-time donation for Amplify Austin Day? Yes. Starting January 25, 2017 up until 5:45PM on March 2, a donor can visit the site and schedule a donation to be made on Amplify Austin Day. Scheduling a donation is convenient for people who are busy. We encourage donors to act while giving is on their mind. Promote scheduled donations in your communications and start your campaign with momentum! Encourage your donors to take make their gifts recurring and take care of all their annual philanthropic giving in one day and schedule that donation to be recurring monthly or quarterly throughout the year. Please note that dollars raised through scheduled donations will only count towards Grand Prizes, not hourly prizes. This is a pledge until the credit card is processed between 12AM - 6AM on March 3. Will there be a service charge on donations made through AmplifyATX.org? Yes. There will be an eight percent service charge on each donation designated for Amplify Austin Day. This includes 3% for credit card processing fees. The remainder of the service charge subsidizes the cost of AmplifyATX.org including training and support, staff, financial services, platform, technology, marketing and public relation costs. For donations not designated for Amplify Austin Day, there will be a five percent service charge on each transaction. This charge includes credit card and processing fees. We work hard to make Amplify Austin Day a cost-effective fundraising strategy as overhead for special events and direct mail strategies can be up to 30% - 50% or more in cost. www.AmplifyATX.org | www.ILiveHereIGiveHere.org/for-non-profits | 512.717.4193

Incentives & Prizes

What incentives will be offered to boost donations on Amplify Austin Day? I Live Here, I Give Here works hard year-round to provide a robust Incentive Fund, grand and hourly prizes to make giving more fun and impactful for partner organizations on Amplify Austin Day. Cash prizes are awarded to high performing nonprofits on Amplify Austin Day. How will each nonprofit’s share of the Incentive Fund be calculated? When Amplify Austin Day ends, I Live Here, I Give Here will determine each nonprofit’s share of the Incentive Fund. The pro-rata calculation is your organization’s donations, divided by the total raised by all organizations. In years past, the Incentive Fund has helped offset a portion of the service charge. Please note : The Amplify Austin Day incentive fund and prizes will only be applied to gifts made during the 24-hour period from March 2-3. Prizes available are: 4 Guitar Soloist Grand Prizes • $5K to the nonprofit with the most dollars raised during the 6-hour period from 6pm, March 2 until 12am, March 3, 2017. • $5K to the nonprofit with the most Individual Fundraisers.* • $5K to the large nonprofit that secures the most dollars. • $5K to the small nonprofit that secures the most dollars. *Individual Fundraisers are those securing donations on their fundraising page from 1 or more unique individuals; fundraisers can only have one fundraising page per nonprofit they support. 48 Bass Booster Prizes (2 prizes awarded every hour during Amplify Austin Day) • $1K to the nonprofit with the most unique donors every hour. • $1K to the nonprofit that raises the most dollars each hour. In addition, I Live Here, I Give Here raises a pool of dollars, known as the “Incentive Fund”, to be distributed among all participating nonprofits on a pro-rata basis, based on the amount of dollars raised by each organization. Can a nonprofit win more than one prize? Yes. A nonprofit can win a maximum of 2 prizes, one from each category: one hourly prize and one Grand Prize. How and when will participating nonprofits receive the dollars raised on Amplify Austin Day? Partners will receive their Amplify Austin dollars and their appropriate share of the Incentive Fund and/or prizes in one single disbursement by mid-April 2017. I Live Here, I Give Here will distribute each partners’s funds by electronic transfer (known as ACH) to the partner’s bank account provided by the organization. Business Fundraisers’ dollars that are being disbursed by I Live Here, I Give Here will be distributed in the first regularly scheduled disbursement after the funds are received.

www.AmplifyATX.org | www.ILiveHereIGiveHere.org/for-non-profits | 512.717.4193

Reporting Year-Round Benefits

How can I see who has donated to my organization? You will have year-round access to donation tracking information in real-time as well the donor’s information so you can thank them appropriately. Does my organization need to send a tax receipt for each donation we receive? No. I Live Here, I Give Here sends an automatic confirmation of the donation and a tax receipt via email once a donor gives. But you are in charge of all the proper thank you notes! Donors want to hear from you. Does my organization need to send an additional thank you note to our donors? Yes. I Live Here, I Give Here recommends you send a thank you note within 7 days upon receiving a gift via AmplifyATX.org. Use donor-centered fundraising practices and language to make sure they come back! Personalize your communication, show where the dollars go and follow up with specific examples of how their gift was used. The goal is to turn these Amplify Austin Day givers into year-round givers. They are your donors! Keep the giving going! Based on feedback from our partner organizations and their donors we are encouraging the Central Texas community to use AmplifyATX.org yearround to fundraise, plan their annual giving and find local volunteer opportunities. UPGRADE- In 2017 we have added the capacity for nonprofit partners to indicate they have ongoing volunteer opportunities. This information will be prominently displayed on the organization’s public profile. Donors and volunteers will have the ability to search by nonprofit partners based on this criteria. When Amplify Austin Day ends what happens to my nonprofit’s profile? After Amplify Austin Day, your organzition’s profile will remain active and donors will be able to make donations securely through AmplifyATX.org We encourage you to update your AmplifyATX.org profile periodically after Amplify Austin Day to provide ongoing communication with your donors about what their Amplify dollars are doing. Having a relevant and up-to-date profile will increase web traffic to your website and your organization could potentially experience residual giving based on your Amplify Austin Day activity. When Amplify Austin Day ends what happens to Individual Fundraiser’s profile? Individual Fundraisers can reactivate or create a new pages to continue to support their favorite causes year-round. Fundraisers have the capacity to run their own campaigns to fund a specific project or honor someone during a special occasion such as birthdays or anniversary anytime throughout the year.

www.AmplifyATX.org | www.ILiveHereIGiveHere.org/for-non-profits | 512.717.4193

Trainings

I Live Here, I Give Here provides an array of in-person trainings and online resources that cater to all levels, from novice users to advanced users, to ensure you have the tools and resources to run a successful Amplify Austin Day campaign. Nuts & Bolts for New Users - Learn the Nuts & Bolts of Amplify Austin Day, our technology platform, the basics of effective communications, donor relations and how to use data to improve your return on investment. Communications 101- Learn the basics of social media, email marketing and hear from a panel of nonprofits with limited resources that have been successful in past Amplify Austin Day campaigns. Nuts & Bolts 2.0 Panel - This training is for users that are participating in their 4th or 5th Amplify Austin or who consider themselves advanced with technology, online fundraising and communications. You know the basics so let’s talk strategy. Join a panel of your peers to discuss peer-to-peer fundraising strategies, out of the box ideas and how to make the most out of your campaign. Communications Strategy for Advanced Users Panel - This training is for users that use social media as an integrated part of your development plan. You are comfortable with technology such as Hootsuite, Facebook Insights and Google Analytics. Join a panel of your peers to discuss topics such as Facebook Ads, communication optimization and what’s new in social media best practices. Office Hours - Need a little one-on-one attention? Bring your materials and receive additional tech support from I Live Here, I Give Here staff and volunteers.

Is there a check policy for Amplify Austin Day? I Live Here, I Give Here has created a check policy to account for exceptional donor situations. Please understand we have to manage the manual resources for this process as well as maintain the intention of an online campaign. For more information on the policy details, please contact Veronica at Veronica@ ILiveHereIGiveHere.org or 512-717-4193. Checks accepted will not be eligible for hourly Bass Booster prizes consideration but will be considered for grand prizes and grand totals. Note some match donors may have stipulations on matching donations. Have a question? Veronica De La Rosa Director of Nonprofit Relations 512-717-4193 [email protected] www.AmplifyATX.org

www.AmplifyATX.org | www.ILiveHereIGiveHere.org/for-non-profits | 512.717.4193

Glossary

• Bass Booster Prize - $1,000 hourly prize given the nonprofit with most dollars and the nonprofit with most donors every hour during the 24-hour Amplify Austin Day period. • Business Fundraiser - Central Texas businesses that support and promote Amplify Austin Day to their employees. • Donor - A person who gives to an organization. • Donation - The amount a person gives to an organization. • Grand Prize - Four $5,000 prizes awarded to four different nonprofits with the most dollars during specific times, the most donors, and the most Individual Fundraisers. • Incentive Fund - The amount raised by I Live Here, I Give Here that is distributed among partners on pro-rata basis based on the amount of dollars raised by each organization. • Individual Fundraiser -Individual Fundraisers are members of the community who volunteer to raise funds on Amplify Austin Day on behalf of the nonprofit organization(s) they care about by creating a custom web page at AmplifyATX.org with a personal fundraising appeal. • Partner Organization - Central Texas Nonprofits that have paid dues to I Live Here, I Give Here and who have access to all benefits I Live Here, I Give Here provides. • Recurring Donation - This feature allows your donors to make an automated, online donation on a regular schedule. Donors can set up monthly or quarterly recurring donations for a specific donation amount or time frame. Only gifts made on or scheduled for 6pm, March 2 – 6pm, March 3, 2017 will qualify for the Incentive Fund and Bass Booster prizes.

In 2016, here is what we accomplished!

#AmplifyATX www.AmplifyATX.org | www.ILiveHereIGiveHere.org/for-non-profits | 512.717.4193