Audience Generalization Worksheet & Pre-made Audiences for 10 Niches
Use this worksheet to build your audiences. WHO are the people that I am trying to reach, and WHAT do they like? Use the attached audience templates as guides when building your own audiences. Using WHO you can set demographic targeting in your ad campaign, and using WHAT you can set interest based targeting.
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Who?
What?
Who is Your Customer? Example: Mothers of Children With Acne
What News Do they Consume? Example: Natural News, Dr Mercola
What Age Range Do They Fall In? Example: Any age
What Television Shows do They Watch? Example: Dr. Oz, Dr. Phil, Oprah Winfrey
How Much Do They Earn? Example: $50,000 per year or more
What Websites Do They Visit? Example: WebMD, MayoClinic, RunnersWorld
Do They Have Kids? Example: Yes, teenagers.
Which Products Do They Purchase? Example: Skin care products
Are They in a Relationship? Example: Married or single, as long as they’re a mother.
Which Stores Do They Shop At? Example: GNC, Whole Foods, Vitamin Shoppe
Location? Example: United States
What Food Do They Eat? Example: French fries, Fried chicken, Onion rings
What Activities Do They Participate In? Example: Road trips, Drinking cheap beer
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Pre-Made Audience Groups Social Secrets Worksheet Use these audiences as a guideline when creating your own audiences. When running ads for products or services in these niches, you can just copy and paste these proven audiences. For best results, start with one of these template themes, then expand from there on your own. WHO is your general demographic information, and WHAT are a drilldown into specific interest groups.
Niche 1: Electronics & Mobile
Who?
1: Age 22 or Greater 2: Sex Male or Female
What?
Group 1: Cell Phone Accessories OtterBox, LifeProof, Griffin Technology, coveroo, incase, IFrogz Group 2: Portable Audio Players Bose SoundLink, Bose SoundDock, Jawbone (company), beats by dre, IHome, Wireless speakers Group 3: Mobile Devices Samsung Galaxy S4, Samsung Galaxy S5, Samsung Galaxy S III, HTC One (2013), Sony Xperia, Sony Xperia Z2, Sony Xperia Z, Samsung Galaxy, LG G2, Samsung Galaxy Note 3, Nexus 5, IPhone 5S, IPhone 5 or IPhone 5C
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Niche 2: Business & Office
Who?
1: Age 28 to 55 2: Sex Male or Female
What?
Group 1: Office Supply Stores OfficeMax, Office Depot, Staples Inc., Hobby Lobby Group 2: Printer Brands and Terms Xerox, Photocopier, Multifunction printer, Printer (computing), Laser printing, Eastman Kodak Group 3: Accounting Software QuickBooks, Quicken, Accounting software, TurboTax, Microsoft Money, Mint.com, Outright
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Niche 3: Clothing
Who?
1: Age 25 to 45 2: Sex Female
What?
Group 1: High End Clothing Brands Dior Homme, Fiorucci, Holly Fulton, Bontoni, Ozwald Boateng, Beulah London, camilla marc, Cerruti, DAKS, Pringle of Scotland, Philipp Plein, Paule Ka, Oxxford Clothes, Oroton, Charlotte Olympia, nigel cabourn, Issey Miyake, Mataano, Mario Hernandez, Marina Rinaldi, Marimekko, Mainbocher, Tomas Maier Group 2: Mid-Range Clothing Stores J.Crew, Brooks Brothers, True Religion, American Eagle Outfitters, Guess (clothing), Aéropostale (clothing), Forever 21 Group 3: Artistic Clothing Stores Lilly Pulitzer, ModCloth, Anthropologie, Free People
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Niche 4: Health & Beauty
Who?
1: Age 33 to 55 2: Sex Female
What?
Group 1: Types of Beauty Skin Products Toner (skin care), Moisturizer, Cleanser, Anti-aging cream, Exfoliation (cosmetology) Group 2: Spa Related Interests Day spa, Destination spa, Facial, Laser hair removal, Bikini waxing, Waxing, Chemical peel, Pedicure, Premier Dead Sea, Wax Group 3: Organic Beauty Terms Shea butter, Burt’s Bees, sheamoisture Group 4: Dieting Programs Jenny Craig, Inc., Nutrisystem, Slim Fast, Weight Watchers, abs diet, Flat Belly Diet, Medifast, dukan diet us
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Niche 5: Kitchen
Who?
1: Age 25 or Older 2: Sex Male or Female 3: Marital Status Married
What?
Group 1: Kitchen Brands All-Clad, Cuisinart, KitchenAid, De’Longhi, Hamilton Beach Brands, Breville, Le Creuset, Wüsthof, Nordic Ware, Rösle Group 2: Kitchen Cooking Supplies Blender, Rice cooker, Slow cooker, Kitchen knife, Cast-iron cookware, Oven, Juicer, Peeler, Zester, Wood-fired oven, Mixer (cooking) Group 3: Cooking Shows Chopped (TV series), Good Eats, Top Chef, Iron Chef America, Iron Chef, The Great Food Truck Race, Food Network, Southern Living, Paula Deen Group 4: Barbeque Grilling, Barbecue, Rotisserie, Smoking (cooking), Barbecue grill, Spare ribs, backyard grill, baby back ribs Group 5: Baking Measuring cup, Flour, Batter (cooking), Proofing (baking technique), my baking addiction, The American Baking Competition
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Niche 6: Organic Products
Who?
1: Age 22 or Greater 2: Sex Male and Female
What?
Group 1: Organic & All Natural Grocery Stores Whole Foods Market, Trader Joe’s, Sprouts Farmers Market, Farmers’ market, grownyc, organic direct, FreshDirect, health food store Group 2: Food Documentaries King Corn (film), Food, Inc., supersize me, I Like Killing Flies, The Future of Food, Fresh (2009 film), Fast Food Nation, The Real Dirt on Farmer John, Earthlings (film), Polyface Farm, The Omnivore’s Dilemma, Our Daily Bread (2005 film) Group 3: General Organic Related Interests Organic food, Organic certification, Fairtrade certification, Organic movement, Organic Trade Association, Natural foods Group 4: Farming Keywords Organic farming, Sustainable agriculture, Organic horticulture, Biodynamic agriculture, Permaculture, Compost, Crop rotation, Community-supported agriculture, Natural farming Group 5: Organic Food Brands Organic Valley, Eden Foods Inc., braggs apple cider vinegar, dr bronners magic soaps, Theo Chocolate, marys gone crackers, Tempeh
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Niche 7: Pets
Who?
1: Age 21 or Greater 2: Sex Male or Female
What?
Group 1: Dog Breeds Golden Retriever, American Cocker Spaniel, Greyhound, Beagle, Scottish Deerhound, Afghan Hound, Irish Wolfhound, Italian Greyhound, Labrador Retriever, Basset Hound, Dachshund, Dalmatian (dog), Papillon (dog), Cavalier King Charles Spaniel, Shih Tzu, Poodle, Pug, King Charles Spaniel, Chinese Crested Dog, French Bulldog, Pembroke Welsh Corgi, Maltese (dog), Pomeranian (dog), Cardigan Welsh Corgi, English Cocker Spaniel, Bullmastiff, Newfoundland (dog), English Springer Spaniel, Rottweiler, pitt bull, Chihuahua (dog), German Shorthaired Pointer, German Shepherd, American Bulldog, Boxer (dog), Neapolitan Mastiff, American Pit Bull Terrier, Bernese Mountain Dog, English Mastiff Group 2: Cat Breeds British Shorthair, norwegian forest cats, Abyssinian cat, siamese cats, sphynx cats, ragdoll cats, American Shorthair, manx cats, birman cat, persian cats, himalayan cats, Exotic Shorthair Group 3: Other Pets Iguana, Ferret, Hamster, Guinea pig, Gerbil, Parakeet, Gecko, Parrot, betta fish, Box turtle, Chinchilla, Hermit crab Group 4: Pet Food Brands purina dog chow latam, Nestlé Purina PetCare, Beneful, Beggin’ Strips, Alpo (pet food), Dog Chow, Friskies, Pedigree Petfoods, Hill’s Pet Nutrition, Fancy Feast, Meow Mix, Purina ONE Group 5: Pet Stores PetSmart, Petco, Humane society, The Humane Society of the United States
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Niche 8: Sports & Outdoors
Who?
1: Age 22 to 50 2: Sex Male or Female
What?
Group 1: Outdoor Brands John Deere, Bass Pro Shops, Patagonia (clothing), Salomon Snowboards, The North Face, Diamondback Bicycles, Huffy Group 2: Running Marathons, Half marathon, 5000 metres, Decathlon, Sprint (running), 10,000 metres, Long-distance running, 3000 metres, 1500 metres, 800 metres, Hammer throw, 100 metres hurdles, 110 metres hurdles, 4 × 400 metres relay, 200 metres, 100 metres, Cross country running, Running shorts Group 3: National Parks Yosemite National Park, Yellowstone National Park, Olympic National Park, Rocky Mountain National Park, Grand Canyon National Park, Great Smoky Mountains National Park, Zion National Park, Acadia National Park, Glacier National Park (U.S.), Cuyahoga Valley National Park, Joshua Tree National Park, Hot Springs National Park, Bryce Canyon National Park, Mount Rainier National Park, Shenandoah National Park, Grand Teton National Park, Everglades National Park, Death Valley National Park Group 4: Outdoor Activities Hiking, Running, Skiing, Fishing, Snowboarding, Cycling, Camping, Walking, Hunting, Triathlons, Mountain biking
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Niche 9: Baby
Who?
1: Age 25 and Greater 2: Sex Male and Female
What?
Group 1: Common Baby Necessities Breast pump, Baby bottle, High chair, Infant formula, Diaper, Diaper bag, Infant bed Group 2: Baby Brands BabyCenter, Johnson & Johnson, Luvs, Huggies, Pampers, Fisher-Price, Diapers.com, earths best, Gerber Baby, Enfamil, Similac, babys only Group 3: Baby Reference What to Expect When You’re Expecting (film), What to Expect When You’re Expecting, happiest baby on block official page, happiest baby on block, Infant sleep training, Weaning, Co-sleeping, Attachment parenting, Maternal bond, Breastfeeding Group 4: Natural Birth Midwife, Home birth, Doula, Natural childbirth, Water birth, Birthing center, Hypnotherapy in childbirth, Ina May Gaskin
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Niche 10: Toys & Kids
Who?
1: Age 21 and Greater 2: Sex Female 3: Other Parents With Children in Your Target Range
What?
Group 1: Kids Movies Toy Story, Toy Story 3, Toy Story 2, Frozen (2013 film), Snow White and the Seven Dwarfs (1937 film), Finding Nemo, Pinocchio (1940 film), Mary Poppins (film), The Lego Movie, How to Train Your Dragon (film), Chicken Run, The Princess Bride (film), Monsters, Inc., The Muppets, Wallace and Gromit, Bambi, My Fair Lady, Aladdin (1992 Disney film), Dumbo, The Jungle Book (1967 film), Lady and the Tramp, Bambi II, Peter Pan (1953 film), Cinderella (1950 film), Alice in Wonderland (1951 film), Robin Hood (1973 film), The Little Mermaid (1989 film), Beauty and the Beast (1991 film), The Fox and the Hound, The Rescuers, One Hundred and One Dalmatians or Pocahontas (1995 film) Group 2: Kids Books The Cat in the Hat, Dr. Seuss, Goodnight Moon, The Very Hungry Caterpillar, A Wrinkle in Time, Charlotte’s Web, James and the Giant Peach, Brown bear, The Giving Tree or The Little Prince Group 3: Kids Toys Toys “R” Us, Doll, Lego, BabyCenter, Hasbro, Toy train, toy cars, Fisher-Price, Lego Space or Worlds of Wonder (toy company)
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Bonus Niche: Insurance
Who? What?
1: Age 25 or Greater 2: Sex Male or Female Group 1: Gambling Sportsbook, Online casino, Craps, Sports betting, Online poker, Roulette, Florida Lottery, Lottery, Online gambling, Slot machine, Three card poker, Blackjack, Mahjong, Online bingo, CASINO, Bingo (U.S.), Backgammon, Scratchcard, Casino, Baccarat, Zynga Poker, Horse racing Group 2: Patience Chess, Judo, Triathlons, Yoga, Taekwondo, Karate, Marathons, United States Navy SEALs, Cross country running, Meditation, Cross-country cycling, Mixed martial arts, Muay Thai, Sudoku Group 3: Sales Jobs Commodity Futures Trading Commission, Sales, Financial services, Car Dealership, Financial Services Authority, Life insurance Group 4: Savings & Discounts Discounting, Saving, Savings account, Savings bank, Black Friday (shopping), Groupon, Coupons, Cyber Monday, LivingSocial, Sales promotion, Groupon MyCityDeal, Discounts and allowances, Closeout (sale) Group 5: Outdoor Activities Golf, Hiking, Research, Research and development, Birdwatching, Skiing, Gardening Group 6: Southerners Monster truck, Flags of the Confederate States of America, John Deere, off roading, Chewing tobacco, National Rifle Association, Trophy Truck, NASCAR, Confederate States of America, General officers in the Confederate States Army, Shotgun, 4x4 off road princess, Recreational boat fishing, NASCAR Racing, Dixie Chicks, NASCAR on Fox, WWE SmackDown, Camping, Tractor, Gun Owners of America, Skeet shooting, calling shotgun, Deer hunting, sport fishing, Lawn mower, University of Alabama, Off-road racing, 4x4 Off-Road Racing, Hunting, Fishing, Camouflage, National Association for Gun Rights, Second Amendment Foundation, Trolling (fishing), Off-roading, Rifle
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