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No. of Printed Pages : 5

BPVI-028

DIPLOMA IN MEAT TECHNOLOGY (DMT) Term-End Examination June, 2014 BPVI-028 : MARKETING AND ENTREPRENEURSHIP Maximum Marks : 50

Time : 2 hours

Note : Answer any five questions : Q. No. 1 is Compulsory. 1.

10x1

Fill in the blanks: (Any ten) (a) Goat meat is called (b) Cattle meat.is called (c)

is a value added products of meat.

(d) NOC stands for (e) Fryer is

chicken

(1) APEDA stands for (g) MFPI stands for (h) Dressing percentage is highest in birds

(i) Cockerel are

(j) Direct marketing involves meat processors and layers.

(k) Spent hens are

chicken.

(1) A capon is a

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2. (i) What are the advantages of processing fresh

4

meat to meat products? (ii) What are the measures that should be adopted

6

to increase the cooking yield? 3.

Write the marketing channels existing in India for

10

meat animals. 4. (i) Write a note on transportation of meat

7

animals. (ii) What are the problems in marketing of meat in

3.

India? 5.

Write about business plan outline.

10

6.

Give a brief note on Entrepreneurial skills with its

10

activities. 7.

What is resource material for establishing a meat

5+5

processing unit? Give your view on types of capital and source of finance for such approaches. 8.

Write notes on any four of the following :

2.5x4=10

(i) APEDA (ii) MFPO (iii) Entrepreneur (iv) Cost analysis in a project. (v) Value addition in meat

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2.5x4=10

***

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