About Client Skatecrops is a social media platform for the skating community – which enables its members to connect and interact with each other. The members can update images and information about their group or self activities, track and locate skating enthusiasts as per locality and organize events via this platform.
Skatecrops is an online platform tailor made for the skating community – aiming to bring them together for exploring common interests, ideas and activities.
Business Challenges Skating, being an out door and hard core physical exercise did not allow live update via web application medium. So, Skatecrops’ members were not able to upload their updates and information on activities, events and meet ups real time. This , to a great extent , constrained the capabilities of the community to share interesting info to its members at the right point of time. SkateCrops wanted to acquire the following capabilities, which were possible through a mobile application: • • •
Real time click, edit and upload of photos and videos Location and photo tagging Photo map (Follow other skaters near by)
Solution and Benefits HummingWave created a smart mobile application for Skatecrops to help them achieve the following business objectives: • • • •
An easily accessible way to the online community Capability to share real time info on their activities and exercises with the community members Receive the updates from community members Receive geo based push notifications about community and group updates
This mobile application, through its presence on the phone dashboards helped Skatecrops garner enhanced mindshare of the community members. It also worked as a easy-to-deploy loyalty / branding solution, bringing in capabilities of social sharing, mobile commerce and mobile marketing – all on a single platform.
Approach to Solution HummingWave team had to approach the solution differently - we had to optimize the app for data usage, while making sure photos and video are displayed quickly in various resolutions. The app also had to work in offline mode while skateboarders are outdoors with no or limited connectivity. The key highlights of our solution include: • Delivering strong offline capability while making sure latest data is shown when device comes online • Native camera customized and optimized for app • Integration with GPS and maps for accurate location tagging and view skateboarders nearby • Custom tagging components • Custom time display algorithms • Data usage calibration and real time analytics • Data encryption
Key Features • • • • • •
News feed One click photo and video upload User, Geo and hash tagging Real time notifications Follow other Skaters anywhere or near by. Post, Like, Comment, tag.
Email -
[email protected] | Ph - +91 99452 25141 HummingWave Technologies | 3292, 12th Main Road | Indira Nagar, Bangalore – 560008 | Karnataka, India