Colorado Gives Day 2012 Giving Report Introduction Colorado Gives Day is an initiative of Community First Foundation to increase philanthropy in Colorado through online giving. Launched in 2010 with remarkable success, the third annual Colorado Gives Day exceeded expectations yet again. In fact, the number of donations through the GivingFirst.org website increased by 32% with a 35% increase in the number of participating nonprofits. Total dollars distributed to 1,246 nonprofits reached $15.7 million, a 23% increase over 2011. Corporate partner FirstBank, seven media partners (see back page) and more than a 1,000 nonprofits joined together to ask Coloradans to “give where you live” on December 4, 2012. FirstBank contributed $600,000 to be used for the FirstBank Incentive Fund ($300,000), third-party processing fees ($250,000) and prizes ($50,000). In addition, all third-party processing fees were paid by Community First Foundation, FirstBank, and 17 local businesses and foundations, so that 100% of every donation benefited the participating nonprofits. New this year were prizes that used social media and also benefitted nonprofits outside of the Denver metro region. See page 6 for details about 2012 prizes, totaling $75,000.
About this Report Data for this report were gathered from activity tracked through GivingFirst.org and a survey of the participating nonprofits. This report illustrates our key findings based on Colorado Gives Day 2012 data as of January 25, 2013.
RESULTS AT A GLANCE Total number of dollars donated
$15.4 million Total dollars distributed to Colorado nonprofits
$15.7 million Total number of nonprofits participating
1,258 Percent of nonprofits that acquired new donors
91% Total number of donors
31,640 Total number of donations
69,127 Average donation size
$222 Most common donation size
$50 Number of website visits to GivingFirst.org on Colorado Gives Day
61,680 Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org
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Colorado Gives Day Comparisons The following charts compare changes in key results for Colorado Gives Day 2010, 2011 and 2012.
Changes in Dollars
2010
2011
2012
Dollars Raised
$8,419,507
$12,369,340 $15,367,055
The number of donations in 2012 increased
Dollars Distributed
$8,739,507
$12,765,340 $15,742,047
32% over 2011
Nonprofits
2010
2011
2012
Number of Participating Nonprofits
539
932
1,258
Number of Nonprofits to Receive a Donation
529
928
1,246
Percent of Nonprofits to Receive a Donation
98.1%
99.6%
99.0%
Average Amount Raised Per Nonprofit
$15,915
$13,329
$12,215
Median Amount Raised Per Nonprofit
$4,515
$5,125
$4,320
Donors & Donations
2010
2011
2012
Number of Donations
20,119
52,226
69,127
Number of Donors
12,540
27,127
31,640
Number of Colorado Counties Represented by Donors
48
59
58
Most Common Donation Size
$100
$50
$50
Average Donation Size
$419
$237
$222
Median Donation Size
$50
$50
$50
Average Number of Donations Per Donor
1.6
1.9
2.2
The number of dollars donated in 2012 increased
24% over 2011 The number of participating nonprofits in 2012 increased
35% over 2011
Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org
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What We Know About the Nonprofits What kinds of organizations participated in Colorado Gives Day 2012? Types of Organizations GivingFirst.org featured 23 types of nonprofits on Colorado Gives Day 2012. Nonprofit types are based on The National Taxonomy of Exempt Entities (NTEE) classification system created by the National Center for Charitable Statistics at the Urban Institute. It categorizes nonprofits according to purpose, type or major function. 2011 Qty
2012 Qty
% Chg
Type
2011 Qty
2012 Qty
% Chg
Animal-Related
29
60
107%
Human Services
182
229
26%
Arts, Culture & Humanities
119
167
40%
International, Foreign Affairs & National Security
15
19
27%
Civil Rights, Social Action & Advocacy
38
41
8%
Medical Research
9
9
0%
Community Improvement & Capacity Building
28
35
25%
Mental Health & Crisis Intervention
34
44
29%
Crime & Legal-Related
12
16
33%
Philanthropy, Voluntarism & Grantmaking Foundations
16
23
44%
Diseases, Disorders & Medical Disciplines
20
33
65%
Public & Societal Benefit
14
20
43%
Education
133
191
44%
Public Safety, Disaster Preparedness & Relief
4
5
25%
Employment
8
8
0%
Recreation & Sports
10
16
60%
Environment
53
74
40%
Religion-Related
6
11
83%
Food, Agriculture & Nutrition
22
29
32%
Science & Technology
1
2
100%
Health Care
67
90
34%
Youth Development
54
76
41%
Housing & Shelter
52
60
15%
Unknown*
6
0
-100%
Type
Size of Nonprofits Measured by Annual Revenue
Large 12%
Medium 40%
Animalrelated nonprofits experienced the largest percent growth in the number of participating nonprofits
* These organizations did not declare an organization type
Small $0 - $499,999 Small 48%
Medium $500,000 $4,999,999
Large > $5,000,000
Nonprofits with annual revenues under $5 million comprised 88% of the nonprofits participating in Colorado Gives Day. Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org
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What We Know About the Nonprofits How much did the nonprofits raise? Range of Dollars Raised Per Nonprofit
Number of Nonprofits
$0 — $4,999
668
$5,000 — $9,999
220
$10,000 — $49,999
305
$50,000 — $99,999
49
$100,000 — greater
16
$15,367,055 Total Raised
590 organizations (47%) raised $5,000 or more on Colorado Gives Day 2012
1,258 Total Nonprofits
Dollars Raised and Donations by Organization Type Organization Type
Total Dollars Raised
Avg. Dollars Raised
Total # Avg. # Dona- Donations tions
Organization Type
Total Dollars Raised
Avg. Dollars Raised
Total # Donations
Avg. # Donations
Human Services
$3,883,146
$16,957
14,528
63
Civil Rights, Social Action & Advocacy
$272,975
$6,658
1,916
47
Education
$2,784,230
$14,577
7,914
41
International, Foreign Affairs & National Security
$216,441
$11,392
924
49
Arts, Culture & Humanities
$1,451,008
$8,689
8,477
51
Community Improvement & Capacity Building
$198,667
$5,676
1,200
34
Youth Development
$1,171,139
$15,410
3,165
42
Philanthropy, Voluntarism & Grantmaking Foundations
$192,810
$8,383
715
31
Health Care
$1,039,883
$11,554
4,471
50
Public & Societal Benefit
$164,664
$8,233
941
47
Animal-Related
$809,237
$13,487
7,908
132
Recreation & Sports
$101,506
$6,344
597
37
Environment
$683,808
$9,241
4,561
62
Public Safety, Disaster Preparedness & Relief
$93,239
$18,648
637
127
Housing & Shelter
$519,552
$8,659
2,514
42
Religion-Related
$84,984
$7,726
350
32
Food, Agriculture & Nutrition
$475,343
$16,391
2,910
100
Employment
$79,721
$9,965
541
68
Mental Health & Crisis Intervention
$386,496
$8,784
1,649
37
Medical Research
$63,457
$7,051
397
44
Crime & LegalRelated
$365,225
$22,827
790
49
Science & Technology
$4,505
$2,253
21
11
Diseases, Disorders & Medical Disciplines
$325,022
$9,849
2,001
61
Note: Dollars raised does not include Incentive Fund and prize dollars.
Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org
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What We Know About the Nonprofits What were the results by county? The Colorado state map below shows the number of charities, number of donations and dollars raised by nonprofit county and the percent change in dollars raised over Colorado Gives Day 2011 (where applicable). Charities from 37 of Colorado’s 64 counties received donations.
In a collaborative spirit, several nonprofits combined resources in 2012 to make an even greater local impact on Colorado Gives Day. Collaborations took place in communities such as Boulder County, Denver, Douglas County, Evergreen/Conifer, Grand County, Mesa County, Northwest Denver, Pikes Peak Region, Vail Valley/Eagle County and Weld County.
Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org
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Impact on Colorado Nonprofits What impact did Colorado Gives Day 2012 have on Colorado nonprofits? Like last year, one of the most important successes of Colorado Gives Day is that the majority of nonprofits surveyed reported receiving donations from new donors. All participating nonprofits were surveyed, with a statistically significant response rate of 84% (1,051 organizations). Specifically, survey results revealed the following about new donors:
Nonprofits acquired new donors
91% of nonprofits reported at least one new donor
91% of responding organizations reported at least one new donor for their
organization. 21% reported 21 or more new donors.
21% of nonprofits reported
43% reported at least one lapsed donor (donors who had not given to a
21 or more new donors
responding organization for two or more years). 10% received $5,000 or more from first-time donors.
99% of nonprofits featured
99% of participating nonprofits received a donation 1,246 of the 1,258 nonprofits that participated benefited from Colorado Gives Day 2012 by receiving at least one donation.
Incentive Fund and Prizes In addition to the FirstBank Incentive Fund, Colorado Gives Day 2012 featured $50,000 in prizes from FirstBank and $25,000 from El Pomar Foundation and Boettcher Foundation.
on GivingFirst.org received a donation
$12,215 was the average amount raised per organization
$4,320 was the median
FirstBank sponsored 10 $1,000 prizes which were awarded when people correctly answered Colorado Gives Day trivia questions on FirstBank’s Facebook and Twitter pages. Each trivia winner chose a favorite nonprofit to receive the prize. FirstBank also sponsored four $10,000 prizes for nonprofits based on donations received on December 4, 2012 through GivingFirst.org. Winners were determined by splitting nonprofits into four groups with a drawing to select one winner per group. For winners, visit the prize page on COGivesDay.org.
$75,000 was the total
El Pomar Foundation and Boettcher Foundation sponsored prizes benefiting organizations outside of the metro Denver area, as part of their support for expanding online giving throughout the state. They awarded 20 $1,000 prizes to randomly drawn nonprofits and two $2,500 prizes for nonprofits with most donations and most dollars raised. For winners, visit the prize page on COGivesDay.org.
100% of
Top Dollars Raised 1. Denver Rescue Mission 2. Tennyson Center for Children at Colorado Christian Home 3. Advocates for Children Top Number of Donations 1. Denver Rescue Mission 2. Denver Dumb Friends League 3. Food Bank of the Rockies
$254,185 $235,993 $235,055
amount raised per organization
amount of prizes awarded, comprised of $50,000 from FirstBank and $25,000 from El Pomar and Boettcher foundations every donation benefited the nonprofits thanks to FirstBank, Community First Foundation, and 17 local organizations that paid for the third-party processing fees
1,193 1,000 953
Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org
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What We Learned About the Donors The slogan “Give where you live” resonated more than ever in the weeks leading up to Colorado Give Day 2012. Increased media outreach, the number of nonprofits spreading the word, a rise in social media, plus a growing familiarity with the event, contributed to the 17% increase over 2011 in number of donors participating.
How many people donated on Colorado Gives Day? 31,640
What was the most common donation size? The most common donation size on Colorado Gives Day 2012 was $50, the same as 2011. However, the number of donations increased by 32%.
What was the largest single donation? One individual donated $200,000 to The Rise School of Denver and another donated $200,000 to Advocates for Children.
What was the average number of donations per donor? The average number of donations per donor was 2.2, up from 1.9 in 2011.
What was the number of individual donations by dollar range? Dollar Range
The greatest number of donations in a single transaction was
96 donations for a total of $44,850 The average donation size
$222 The most common donation size
$50 The average number of donations per donor
2.2
# Donations
< $49
23,392
$50 — 99
16,127
$100 — 249
19,106
$250 — 499
4,173
$500 — 999
3,171
$1,000 — 4,999
2,719
$5,000 — 9,999
249
$10,000 — 49,999
181
$50,000 — 99,999
5
$100,000— 499,999
4
GivingFirst.org website activity:
447,334 page views on the website 7.25 pages viewed per visit Average time spent on the website was 8 minutes and 24 seconds Total website visits were 61,680 60.4% of visits were new At peak of activity, 1,400 concurrent users were on the site with 100 donations occurring per minute.
Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org
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What We Learned About the Donors Did donors who participated in Colorado Gives Day 2011 return in 2012? Below we quantify those donors who gave in both 2011 and 2012. Returning donors refers to people who returned to donate in 2012 after donating in 2011. New donors refers to people who donated only in 2012.
41% of total dollars donated
Returning Colorado Gives Day Donors vs. New
on Colorado Gives Day 2012 came from donors who also gave in 2011
30% Returning Donors 70% New Donors
95% of nonprofits received Returning: 9,378
New: 22,262
a donation from a returning donor
30% of Colorado Gives Day 2012 donors gave on both Colorado Gives Day 2011 and 2012.
How did 2012 giving by returning donors compare to their 2011 giving?
Returning donors contributed nearly $2 million more in 2012 than in 2011.
The number of donations from returning donors was up 56% in 2012.
The average donation from returning donors was $669, down 48% over last year.
Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org
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What We Learned About the Donors Donors from how many counties participated in Colorado Gives Day 2012? Donors from 58 of Colorado’s 64 counties participated in Colorado Gives Day, representing 91% of Colorado counties.
Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org
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What We Heard
MEDIA SPONSORS
Colorado nonprofits unite for a Colorado Gives Day Rally on the steps of the Colorado state capitol on December 3, 2012.
“There is a fun buzz around our office as we decide which organizations we want to support, and how great it is that ReadyTalk has decided to match all employee gifts again this year. This is such a cool event and a true blessing to Colorado communities!” Janae Payton, Account Manager, ReadyTalk “It's like being a kid at Christmas. This has turned into one of my favorite days of the year.” Kerri-Ann Appleton, Kaz Productions “How exciting it is to see people who never donated to SOS get involved because of Colorado Gives Day.” Seth Ehrlich, SOS Outreach “We raised enough to pay for over 9,900 high-nutrition meals for children.” Karen Dittman, Director, Kids Against Hunger—Erie, CO “Our primary goal was to cultivate new donors, and 55% of all donors were new!” Brandi L. Miller, Development Manager, Denver Inner City Parish “Thanks to Colorado Gives Day, doctors participating in Reach Out and Read will provide 2,900 young children with a brand new book and a reading prescription for low-income families in Colorado.” Megan Wilson, Executive Director, Reach Out and Read Colorado
GivingFirst.org is an online resource featuring Colorado charities. Made possible by Community First Foundation, it encourages charitable giving by providing comprehensive, objective and up-to-date information about Colorado charities and an easy way to support them online.
SPONSORS The Gay & Lesbian Fund for Colorado The Colorado Trust Adolph Coors Foundation Bryan Cave HRO The Kenneth King Foundation Innovest Portfolio Solutions IMA Foundation The Piton Foundation SCL Health System The Colorado Health Foundation The Anschutz Foundation JPMorgan Chase Eide Bailly LLP SM Energy Company PCL Construction The Comm. Fnd. Serving Boulder County Monigle ADDITIONAL SPONSORS CiviCore El Pomar Foundation Boettcher Foundation
Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org
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