Colorado Gives Day 2011 Giving Report Introduction Colorado Gives Day is an initiative of Community First Foundation to increase philanthropy in Colorado through online giving. Launched in 2010 with remarkable success, the second annual Colorado Gives Day did not disappoint. In fact, the number of donations through the GivingFirst.org website increased by 160% with a 73% increase in the number of participating nonprofits. Total dollars distributed to 928 nonprofits reached $12.8 million, a 46% increase over 2010. Corporate partner FirstBank, seven media partners (see last page) and hundreds of nonprofits joined together to ask Coloradans to “give where you live” on December 6, 2011. The event was extended to noon on December 7, resulting in a total of 36 hours of online giving. FirstBank contributed $500,000 to be used for the FirstBank Incentive Fund ($300,000), third-party processing fees ($140,000) and “High Five” prizes ($60,000). In addition, all third-party processing fees were paid for by FirstBank, Community First Foundation and ten Colorado foundations, so that 100% of every donation benefited the participating nonprofits. New this year was the addition of two types of prizes. Bonus Bucks gave local businesses an opportunity to show their support, and provided 36 donors with an additional $1,000 to add to their randomly selected donations. FirstBank’s new High Five prizes awarded 12 nonprofits $5,000 each for their remarkable achievements in four performance categories: 1. Most dollars raised, 2. Most donors, 3. Largest percent increase in dollars over Colorado Gives Day 2010, and 4. Most dollars raised through GivingFirst Fundraising Pages.

About this Report Data for this report were gathered from activity tracked through GivingFirst.org and a survey of the participating nonprofits. This report illustrates our key findings based on Colorado Gives Day 2011 data as of January 31, 2012.

RESULTS AT A GLANCE Total number of dollars donated

$12.4 million Total dollars distributed to Colorado nonprofits

$12.8 million Total number of nonprofits participating

932 Percent of nonprofits that acquired new donors

93% Total number of donors

27,127 Total number of donations

52,226 Average donation size

$237 Most common donation size

$50 Number of website visits to GivingFirst.org on Colorado Gives Day

61,443

Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org

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2010 and 2011 Colorado Gives Day Comparison The following details the changes in key results from Colorado Gives Day 2010 (the inaugural year) vs. Colorado Gives Day 2011. Nearly all nonprofits received at least one donation on both the 2010 and 2011 Colorado Gives Days and significant increases in number of donations and dollars donated. Changes in Dollars

2010

2011

Dollars Raised

$8,419,507

$12,369,340

47%

Dollars Distributed

$8,739,507

$12,765,340

46%

160% over last year

Nonprofits

2010

2011

Number of Participating Nonprofits

539

932

73%

The number of dollars donated increased by

Number of Nonprofits to Receive a Donation

529

928

Percent of Nonprofits to Receive a Donation

98.1%

99.6%

Average Amount Raised Per Nonprofit

$15,915

$13,329

16%

Median Amount Raised Per Nonprofit

$4,515

$5,125

14%

Donors & Donations

2010

2011

Number of Donations

20,119

52,226

160%

Number of Donors

12,540

27,127

116%

Number of Colorado Counties Represented by Donors

48

59

Most Common Donation Size

$100

$50

50%

Average Donation Size

$419

$237

43%

Median Donation Size

$50

$50

Average Number of Donations Per Donor

1.6

1.9

The number of donations increased by

47% The number of participating nonprofits increased by

73%

19%

Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org

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What We Know About the Nonprofits What kinds of organizations participated in Colorado Gives Day 2011? Types of Organizations GivingFirst.org featured 23 types of nonprofits on Colorado Gives Day 2011. Nonprofit types are based on The National Taxonomy of Exempt Entities (NTEE) classification system created by the National Center for Charitable Statistics at the Urban Institute. It categorizes similar nonprofits according to purpose, type, or major function. 2010 Qty

2011 Qty

% Chg

Type

2010 2011 Qty Qty

% Chg

Animal-Related

10

29

190%

Human Services

119

182

53%

Arts, Culture & Humanities

75

119

59%

International, Foreign Affairs & National Security

7

15

114%

Civil Rights, Social Action & Advocacy

14

38

171%

Medical Research

3

9

200%

Community Improvement & Capacity Building

16

28

75%

Mental Health & Crisis Intervention

21

34

62%

Crime & Legal-Related

6

12

100%

Philanthropy, Voluntarism & Grantmaking Foundations

10

16

60%

Diseases, Disorders & Medical Disciplines

16

20

25%

Public & Societal Benefit

7

14

100%

Education

72

133

85%

Public Safety, Disaster Preparedness & Relief

4

4

0%

Employment

7

8

14%

Recreation & Sports

6

10

67%

Environment

28

53

89%

Religion-Related

4

6

50%

Food, Agriculture & Nutrition

9

22

144%

Science & Technology

0

1

NA

Health Care

38

67

76%

Youth Development

39

54

38%

Housing & Shelter

28

52

86%

Unknown*

0

6

NA

Type

Size of Nonprofits Measured by Annual Revenue

Experienced the largest percent growth

* These organizations did not declare an organization type

Small $0 $499,999

Large 12%

Medium 44%

Medical Research

Small 44%

Medium $500,000 $4,999,999 Large > $5,000,000

88% of nonprofits that participated in Colorado Gives Day 2011 were small or medium-sized organizations as measured by annual revenue

Nonprofits with annual revenues under $5 million comprised 88% of the nonprofits participating in Colorado Gives Day. Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org

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What We Know About the Nonprofits How much did the nonprofits raise? Range of Dollars Raised Per Nonprofit

Number of Nonprofits

$0 — $4,999

459

$5,000 — $9,999

169

$10,000 — $49,999

258

$50,000 — $99,999

29

$100,000 —greater

17

$12,369,340 Total Raised

473 organizations (51%) raised $5,000 or more on Colorado Gives Day 2011

932 Total Nonprofits

Dollars Raised and Donations by Organization Type Organization Type

Total Dollars Raised

Avg. Dollars Raised

Total # Avg. # Dona- Donations tions

Organization Type

Total Dollars Raised

Avg. Dollars Raised

Total # Donations

Avg. # Donations

Human Services

$3,109,083

$17,083

12,311

68

Civil Rights, Social Action & Advocacy

$250,315

$6,587

1,734

46

Education

$1,855,855

$13,954

5,794

44

Community Improvement & Capacity Building

$143,324

$5,119

793

28

Youth Development

$1,217,635

$22,549

2,965

55

Philanthropy, Voluntarism & Grantmaking Foundations

$119,697

$7,481

457

29

Arts, Culture & Humanities

$970,820

$8,158

5,992

50

Public Safety, Disaster Preparedness & Relief

$106,837

$26,709

616

154

Crime & LegalRelated

$791,175

$65,931

683

57

International, Foreign Affairs & National Security

$102,249

$6,817

483

32

Health Care

$743,632

$11,099

3,035

45

Religion-Related

$92,830

$15,472

434

72

Housing & Shelter

$558,056

$10,732

2,481

48

Recreation & Sports

$86,085

$8,609

485

49

Environment

$467,228

$8,816

3,216

61

Public & Societal Benefit

$85,515

$6,108

588

42

Animal-Related

$450,438

$15,532

3,637

125

Employment

$75,975

$9,497

595

74

Food, Agriculture & Nutrition

$419,161

$19,053

2,365

108

Medical Research

$71,436

$7,937

427

47

Mental Health & Crisis Intervention

$315,933

$9,292

1,548

46

Unknown*

$20,765

$3,461

201

34

Diseases, Disorders & Medical Disciplines

$314,932

$15,747

1,381

69

Science & Technology

$365

$365

5

5

* These organizations did not declare an organization type

Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org

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What We Know About the Nonprofits What were the results by county? The Colorado state map below shows the number of charities, number of donations and dollars raised by nonprofit county and the percent change in dollars raised over Colorado Gives Day 2010 (where applicable).

In a collaborative spirit, several nonprofits combined resources in 2011 to make an even greater local impact on Colorado Gives Day. Collaborations took place in communities such as Arvada, Boulder County, Eagle County/Vail Valley, Evergreen, Pikes Peak, and Weld County.

Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org

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Impact on Colorado Nonprofits What impact did Colorado Gives Day 2011 have on Colorado nonprofits? Like last year, one of the most important successes of Colorado Gives Day is that the majority of nonprofits surveyed reported receiving donations from new donors. All participating nonprofits were surveyed, with a statistically significant response rate of 65% (620 organizations). Specifically, survey results revealed the following about new donors:

Nonprofits acquired new donors

 93% of responding organizations reported at least one new donor for their

93% of nonprofits reported at least one new donor

organization.  28% reported 20 or more new donors.  49% of nonprofits on Colorado Gives Day reported as least one lapsed

donor (donors who had not given to a responding organization for two or more years).  12% of nonprofits received $5,000 or more from first-time donors.

99.6% of participating nonprofits received a donation 928 of the 932 nonprofits that participated benefited from Colorado Gives Day 2011 by receiving at least one donation.

How did incentives affect results? In addition to the FirstBank Incentive Fund, Colorado Gives Day 2011 featured two new types of incentives: 36 Bonus Bucks (random prize drawings worth $1,000 each) sponsored by local businesses and 12 FirstBank High Five prizes (earned prizes worth $5,000 each). These prizes added $96,000 worth of additional dollars for 47 nonprofits. Corporate partner FirstBank contributed $60,000 for 12 nonprofits to receive $5,000 each in High Five prizes. Prizes were awarded to organizations with the best performance in the following four categories. Three prizes were awarded in each category, based on three tiers created by annual revenue size. Most Dollars Raised 1. Littleton Public Schools Foundation 2. Advocates for Children 3. Tennyson Center for Children at Colorado Christian Home Most Donors 1. Colorado Animal Rescue Express (C.A.R.E.) 2. Colorado Environmental Coalition 3. Denver Rescue Mission Largest Percent Increase over Colorado Gives Day 2010 1. Progressive Health Center 2. Vail Valley Salvation Army 3. YMCA of the Pikes Peak Region Most Dollars Raised via Fundraising Pages 1. Buntport Theater 2. Child Advocates—Denver CASA 3. Colorado Public Television (CPT12)

$118,315 $245,090 $691,267 199 382 1,137

28% of nonprofits reported 20 or more new donors

99.6% of nonprofits featured on GivingFirst.org received a donation

$13,329 was the average amount raised per organization

$5,125 was the median amount raised per organization

$96,000 was the total amount of prizes awarded, including Bonus Bucks and FirstBank High Five Prizes

100% of

every donation benefited the nonprofits thanks to FirstBank, Community First Foundation, and ten Colorado foundations that paid for the third-party processing fees

105,717% 2,207% 116,525% $6,560 $20,425 $13,451

Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org

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What We Learned About the Donors The slogan “Give where you live” resonated more than ever in the weeks leading up to Colorado Give Day 2011. Increased media outreach, the number of nonprofits spreading the word, a rise in social media, plus a growing familiarity with the event, contributed to the 116% increase over 2010 in number of donors participating.

How many people donated on Colorado Gives Day? 27,127

What was the most common donation size?

The greatest number of donations by a single individual was

66 donations for a total of $1,880

The most common donation size on Colorado Gives Day 2011 was $50, down from $100 in 2010. However, the number of donations increased 160%, from 20,119 in 2010 to 52,226 in 2011.

The average donation size

What was the largest single donation?

The most common donation size

The largest single donation from an individual was $500,000 for the Tennyson Center for Children at Colorado Christian Home.

$237 $50

What was the average number of donations per donor? The average number of donations per donor was 1.9, up from 1.6 in 2010.

What was the number of individual donations by dollar range? Dollar Range

# Donations

< $49

18,623

$50 — 99

11,691

$100 — 249

13,674

$250 — 499

3,181

$500 — 999

2,562

$1,000 — 4,999

2,098

$5,000 — 9,999

265

$10,000 — 49,999

124

$50,000 — 99,999

3

$100,000— 499,999

4

$500,000 —1,000,000

1

GivingFirst.org website activity:     

396,600 page views on the website 6.46 pages viewed per visit Average time spent on the website was 8.37 minutes Total website visits were 61,443 58.5% of visits were new

Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org

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What We Learned About the Donors Did donors who participated in Colorado Gives Day 2010 return in 2011? With two years of data to review, we were able to determine the number and impact of 2010 donors who returned in 2011 to donate again. Below are our findings. Returning donors refers to people who donated in both the first and second Colorado Gives Days, and new donors refers to donors who donated only in 2011. Returning Colorado Gives Day Donors vs. New

17% Returning Donors 83% New Donors

Returning: 4,539 donors

36% of total dollars donated on Colorado Gives Day 2011 came from returning donors

91% of nonprofits received a donation from a returning donor in 2011

New: 22,588 donors

17% of Colorado Gives Day 2011 donors gave on both Colorado Gives Day 2010 and 2011.

How did 2011 giving of returning donors compare to their 2010 giving? 

Returning donors contributed more than $4 million each year.



The number of donations from returning donors was up 45% in 2011.



The average donation from returning donors was $991.50, up 9% over last year.

Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org

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What We Learned About the Donors Donors from how many counties participated in Colorado Gives Day 2011? Donors from 59 of Colorado’s 64 counties participated in Colorado Gives Day, representing 92% of Colorado counties.

Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org

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What We Heard

MEDIA SPONSORS Governor John Hickenlooper reads a proclamation deeming December 6, 2011, Colorado Gives Day. Representative Ken Summers at left.

“Humbled by so many donations (over 241)!” Colorado Environmental Coalition, via Twitter “Due to the generosity of Colorado donors, Habitat for Humanity of Metro Denver was able to raise an entire house on Colorado Gives Day. This represents more than $93,000 fundraised in just 36 hours, allowing us to buy the building materials needed for a family’s home.” Heather Lafferty, Executive Director, Habitat for Humanity of Metro Denver “CO Gives Day contributions will enable Food Bank of the Rockies to provide 789,956 meals to our neighbors in need! Thanks to everyone who chose to support us.” Food Bank of the Rockies, via Twitter “Thank you for making Colorado Gives Day our most successful day of online giving in CareConnect history!” Boulder County CareConnect, via Twitter “We doubled our original goal of $30K and beat our CEO challenge of $55K. Thank you for your awesomeness!” Rocky Mountain PBS, via Twitter “Thank you to the wonderful donors who have helped Bootstraps to double the amount we received in donations last year!” Bootstraps, via Facebook “I love the idea of helping our local community and I chose to donate to Hope House Colorado because this is an organization that I believe in and because my parents speak so highly of it. I was absolutely thrilled to hear that my donation was picked for the Bonus Bucks prize...absolute proof that a small act can have large and wonderful ramifications.” Stephen Wehner, donor and Bonus Bucks winner, via e-mail

GivingFirst.org is an online resource featuring Colorado charities. Made possible by Community First Foundation, it encourages charitable giving by providing comprehensive, objective and up-to-date information about Colorado charities, and an easy way to support them online.

FOUNDATION FRIENDS Adolph Coors Foundation The Anschutz Foundation The Colorado Health Foundation The Colorado Trust The Denver Foundation The Gay & Lesbian Fund for Colorado Kaiser Permanente The Kenneth King Foundation The Piton Foundation Western Union Foundation

BONUS BUCKS SPONSORS Eide Bailly LLP EKS&H Exempla, Inc. Holme Roberts & Owen LLP Innovest Portfolio Solutions LLC IMA Foundation JPMorgan Chase & Co. OtterBox Pepsi Beverages Company PCL Construction Tuthill & Hughes LLP

ADDITIONAL SPONSORS CiviCore Rose Community Foundation

Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org

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