Colorado Gives Day 2013 Giving Report Introduction Community First Foundation created Colorado Gives Day to increase philanthropy in Colorado through online giving. Launched in 2010, Colorado Gives Day has consistently exceeded expectations and broken records year after year. In 2013, the number of donations through the ColoradoGives.org website increased by 28 percent with a 15 percent increase in the number of participating nonprofits over 2012. Total dollars distributed to 1,442 nonprofits (of 1,449 participating) reached $20.9 million, a 33 percent increase over 2012. Corporate partner FirstBank, seven media partners (see back page) and more than a 1,400 nonprofits joined together to ask Coloradans to “Give where you live” on December 10, 2013. FirstBank contributed $600,000 to be used for the FirstBank Incentive Fund ($250,000), third-party processing fees ($250,000) and prizes ($100,000). In addition, all third-party processing fees were paid by Community First Foundation, FirstBank, and 10 local businesses and foundations, so that 100 percent of every donation benefited the participating nonprofits. New this year was additional cash prize money for nonprofits from FirstBank, a media campaign prize from Colorado Public Television (CPT12—Channel 12) and $44,000 that benefitted nonprofits outside of the Denver metro region. See page 6 for details.

RESULTS AT A GLANCE Total amount of dollars donated

$20.5 million Total dollars distributed to Colorado nonprofits

$20.9 million Total number of nonprofits participating

1,449 Percent of nonprofits responding to survey that acquired new donors

92% Total number of donors

38,760 Total number of donations

88,571 Average donation size

$232 Most common donation size

About this Report Data for this report were gathered from activity tracked through ColoradoGives.org and a survey of participating nonprofits. This report illustrates our key findings based on Colorado Gives Day 2013.

$100 Number of website visits to ColoradoGives.org on Colorado Gives Day

83,714 Community First Foundation ~ 6870 W. 52nd Ave., Suite 103, Arvada, CO 80002 ~ CommunityFirstFoundation.org ~ ColoradoGives.org

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Colorado Gives Day Comparisons The following charts compare changes in key results for Colorado Gives Day from 2010 — 2013.

Changes in Dollars

2010

2011

2012

2013

Dollars Raised

$8,419,507

$12,369,340 $15,367,055 $20,525,620

The number of donations in 2013 increased

Dollars Distributed

$8,739,507

$12,765,340 $15,742,047 $20,919,620

28% over 2012

Nonprofits

2010

2011

2012

2013

Number of Participating Nonprofits

539

932

1,258

1,449

Number of Nonprofits to Receive a Donation

529

928

1,246

1,442

Percent of Nonprofits to Receive a Donation

98.1%

99.6%

99.0%

99.5%

Average Amount Raised Per Nonprofit

$15,915

$13,329

$12,215

$14,165

Median Amount Raised Per Nonprofit

$4,515

$5,125

$4,320

$5,075

Donors & Donations

2010

2011

2012

2013

Number of Donations

20,119

52,226

69,127

88,571

Number of Donors

12,540

27,127

31,640

38,760

Number of Colorado Counties Represented by Donors

48

59

58

59

Most Common Donation Size

$100

$50

$50

$100

Average Donation Size

$419

$237

$222

$232

Median Donation Size

$50

$50

$50

$50

Average Number of Donations Per Donor

1.6

1.9

2.2

2.3

The number of dollars donated in 2013 increased

34% over 2012 The number of participating nonprofits in 2013 increased

15% over 2012

Community First Foundation ~ 6870 W. 52nd Ave., Suite 103, Arvada, CO 80002 ~ CommunityFirstFoundation.org ~ ColoradoGives.org

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What We Know About the Nonprofits What kinds of organizations participated in Colorado Gives Day 2013? Types of Organizations ColoradoGives.org featured 23 types of nonprofits on Colorado Gives Day 2013. Nonprofit types are based on The National Taxonomy of Exempt Entities (NTEE) classification system created by the National Center for Charitable Statistics at the Urban Institute. It categorizes nonprofits according to purpose, type or major function. 2012 Qty

2013 Qty

% Chg

Type

2012 Qty

2013 Qty

% Chg

Animal-Related

60

76

27%

Human Services

229

248

8%

Arts, Culture & Humanities

167

195

17%

International, Foreign Affairs & National Security

19

23

21%

Civil Rights, Social Action & Advocacy

41

51

24%

Medical Research

9

7

-22%

Community Improvement & Capacity Building

35

42

20%

Mental Health & Crisis Intervention

44

50

14%

Crime & Legal-Related

16

20

25%

Philanthropy, Voluntarism & Grantmaking Foundations

23

26

13%

Diseases, Disorders & Medical Disciplines

33

39

18%

Public & Societal Benefit

20

24

20%

Education

191

238

25%

Public Safety, Disaster Preparedness & Relief

5

6

20%

Employment

8

7

-13%

Recreation & Sports

16

26

63%

Environment

74

83

12%

Religion-Related

11

13

18%

Food, Agriculture & Nutrition

29

31

7%

Science & Technology

2

2

0%

Health Care

90

99

10%

Youth Development

76

82

8%

Housing & Shelter

60

61

2%

Type

Recreation & Sports experienced the largest percent growth in the number of participating nonprofits

Size of Nonprofits Measured by Annual Revenue

Large 12% Medium 38%

Small 50%

Small: < = $499,999

Medium: $500,000 $4,999,999 Large: >=$5,000,000

Nonprofits with annual revenues under $5 million comprised 88 percent of the nonprofits participating in Colorado Gives Day. Community First Foundation ~ 6870 W. 52nd Ave., Suite 103, Arvada, CO 80002 ~ CommunityFirstFoundation.org ~ ColoradoGives.org

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What We Know About the Nonprofits How much did the nonprofits raise? Range of Dollars Raised Per Nonprofit

Number of Nonprofits

$0 — $4,999

717

$5,000 — $9,999

264

$10,000 — $49,999

388

$50,000 — $99,999

48

$100,000 — greater

32

$20,525,620 Total Raised

732 organizations (51%) raised $5,000 or more on Colorado Gives Day 2013

1,449 Total Nonprofits

Dollars Raised and Donations by Organization Type Organization Type

Total Dollars Raised

Avg. Dollars Raised

Total # Avg. # Dona- Donations tions

Organization Type

Total Dollars Raised

Avg. Dollars Raised

Total # Donations

Avg. # Donations

Human Services

$5,290,525

$21,333

18,612

75

Civil Rights, Social Action & Advocacy

$412,475

$8,088

2,704

53

Education

$3,807,766

$15,999

10,305

43

Philanthropy, Voluntarism & Grantmaking Foundations

$317,620

$12,216

879

34

Arts, Culture & Humanities

$1,793,218

$9,196

10,713

55

Recreation & Sports

$276,451

$10,633

1,137

44

Health Care

$1,353,382

$13,671

5,355

54

Community Improvement & Capacity Building

$241,930

$5,760

1,508

36

Youth Development

$1,235,769

$15,070

3,825

47

International, Foreign Affairs & National Security

$212,213

$9,227

1,003

44

Animal-Related

$1,142,786

$15,037

11,120

146

Public & Societal Benefit

$193,662

$8,069

1,102

46

Environment

$852,120

$10,267

5,209

63

Public Safety, Disaster Preparedness & Relief

$147,087

$24,514

853

142

Food, Agriculture & Nutrition

$736,263

$23,750

4,161

134

Religion-Related

$112,263

$8,636

367

28

Housing & Shelter

$667,118

$10,936

3,342

55

Employment

$109,941

$15,706

568

81

Crime & LegalRelated

$623,075

$31,154

988

49

Medical Research

$74,658

$10,665

269

38

Diseases, Disorders & Medical Disciplines

$483,521

$12,398

2,551

65

Science & Technology

$1,625

$813

13

7

Mental Health & Crisis Intervention

$440,152

$8,803

1,987

40

Note: Dollars Raised does not include Incentive Fund and prize dollars.

Community First Foundation ~ 6870 W. 52nd Ave., Suite 103, Arvada, CO 80002 ~ CommunityFirstFoundation.org ~ ColoradoGives.org

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What We Know About the Nonprofits What were the results by county? The Colorado state map below shows the number of charities, number of donations and dollars raised by nonprofit county and the percent change in dollars raised over Colorado Gives Day 2012 (where applicable). Charities from 42 of Colorado’s 64 counties received donations.

In a collaborative spirit, several nonprofits combined resources in 2013 to make an even greater local impact on Colorado Gives Day. Collaborations took place in Boulder County, Denver, Douglas County, Larimer County, Yampa Valley, Vail Valley/Eagle County and Weld County.

Community First Foundation ~ 6870 W. 52nd Ave., Suite 103, Arvada, CO 80002 ~ CommunityFirstFoundation.org ~ ColoradoGives.org

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Impact on Colorado Nonprofits What impact did Colorado Gives Day 2013 have on Colorado nonprofits? The majority of nonprofits surveyed reported receiving donations from new donors. All participating nonprofits were surveyed, with a response rate of 78 percent. Nonprofits acquired new donors  92% of responding organizations reported at least one new donor.  22% reported 20 or more new donors.  48% reported at least one lapsed donor (donors who had not given to a responding organization for two or more years).  12% received $5,000 or more from first-time donors.

99.5% of participating nonprofits received a donation 1,442 of the 1,449 Colorado Gives Day nonprofits received at least one donation. Nonprofits report a “halo” effect Survey respondents reported $2.1 million in donations from donors who gave offline, in the spirit of Colorado Gives Day.

92% of nonprofits reported at least one new donor

22% of nonprofits reported 20 or more new donors

Nonprofits acquired matching funds and offered incentives More than 100 nonprofits used the event to solicit matching funds and offer additional incentives for donations to their specific organizations, reporting $1.5 million in funds raised for this purpose.

99.5% of nonprofits

Incentive Fund and Prizes

$14,165 was the average

In addition to the $250,000 FirstBank Incentive Fund, Colorado Gives Day 2013 featured $100,000 in prizes from FirstBank and $44,000 from the El Pomar Foundation and the Boettcher Foundation.

amount raised per organization

FirstBank sponsored 10 $1,000 prizes awarded when people correctly answered trivia questions on their Facebook page. Each trivia winner chose a favorite nonprofit to receive the prize. FirstBank also sponsored eighteen $5,000 prizes for nonprofits who received at least 30 donations on Colorado Gives Day through ColoradoGives.org. Winners were determined by random. (For the list of winners, visit ColoradoGives.org/cogivesday/prizes.) The El Pomar Foundation and the Boettcher Foundation sponsored prizes benefiting organizations outside of the Denver area as part of their support for expanding online giving throughout the state. Nonprofits participating in EagleCoGives.org and NoCoGives.org also received $22,000 in prizes.

amount raised per organization

Colorado Public Television (CPT12 - Channel 12) awarded a $5,000 media campaign to help build visibility for a small nonprofit with a limited budget and resources to market their services. Top Dollars Raised 1. Tennyson Center for Children at Colorado Christian Home 2. Denver Rescue Mission 3. FRIENDS of Broomfield Top Number of Donations 1. Denver Rescue Mission 2. Denver Dumb Friends League 3. Food Bank of the Rockies

$446,823 $339,157 $308,025

featured on ColoradoGives.org received a donation

$5,075 was the median $144,000 was the total amount of prizes awarded, comprised of $100,000 from FirstBank and $44,000 from El Pomar and Boettcher foundations

100% of

every donation benefited the nonprofits thanks to Community First Foundation, FirstBank, and 10 local organizations that paid for the third-party processing fees

1,493 1,435 1,377

Community First Foundation ~ 6870 W. 52nd Ave., Suite 103, Arvada, CO 80002 ~ CommunityFirstFoundation.org ~ ColoradoGives.org

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What We Learned About the Donors More nonprofits spreading the word, an increase in scheduled donations, plus the popularity of the event, contributed to a 23% increase over 2012 in number of donors participating. Donors planned ahead more than ever in 2013, with $5.6 million worth of donations scheduled in advance.

How many people donated on Colorado Gives Day? 38,760

What was the most common donation size? The most common donation size on Colorado Gives Day 2013 was $100, up from $50 in 2012.

What was the largest single donation? One individual donated $300,000 to FRIENDS of Broomfield.

What was the average number of donations per donor?

The greatest number of donations from a single donor was

96 donations for a total of $38,070

The average donation size

$232 The most common donation size

$100

The average number of donations per donor was 2.3, up from 2.2 in 2012.

What was the number of individual donations by dollar range? Dollar Range

# Donations

< = $49

28,347

$50 — 99

20,514

$100 — 249

25,477

$250 — 499

5,661

$500 — 999

4,354

$1,000 — 4,999

3,636

$5,000 — 9,999

341

$10,000 — 49,999

230

$50,000 — 99,999

5

$100,000— 499,999

6

$500,000— 1,000,000

0

The average number of donations per donor

2.3

ColoradoGives.org website activity:     

570,218 page views 6.81 pages viewed per visit Average time spent on the website was 8 minutes and 10 seconds Total website visits were 83,714 59 percent of visits were new

Community First Foundation ~ 6870 W. 52nd Ave., Suite 103, Arvada, CO 80002 ~ CommunityFirstFoundation.org ~ ColoradoGives.org

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What We Learned About the Donors Did donors who participated in previous Colorado Gives Days return in 2013? Below we quantify donors who gave on Colorado Gives Day 2013 and at least one previous Colorado Gives Day. We refer to these donors as “returning donors.”

New Donors vs. Returning Donors

57% of total dollars donated on Colorado Gives Day 2013 came from returning donors

New Donors 62% 23,958

Returning Donors 38% 14,802

97% of nonprofits received a donation from a returning donor

53% of donations on Colorado Gives Day 2013 came from a returning donor

38 percent of donors who donated on Colorado Gives Day 2013 also donated on at least one previous Colorado Gives Day.

How does giving by returning donors compare to overall Colorado Gives Day giving? Although returning donors only represent 38 percentof all donors on Colorado Gives Day 2013, they account for more than half of all donations and dollars, as illustrated below.

Returning Donor Results

Overall Colorado Gives Day Results

$11,663,544

$20,525,620

Total Number of Donations

46,893

88,571

Average Donation Amount

$788

$232

Average Number of donations

3.2

2.3

Median Donation Amount

$65

$50

Total Amount Donated

Community First Foundation ~ 6870 W. 52nd Ave., Suite 103, Arvada, CO 80002 ~ CommunityFirstFoundation.org ~ ColoradoGives.org

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What We Learned About the Donors Donors from how many counties participated in Colorado Gives Day 2013? Donors from 59 of Colorado’s 64 counties participated in Colorado Gives Day, representing 92 percent of Colorado counties.

Community First Foundation ~ 6870 W. 52nd Ave., Suite 103, Arvada, CO 80002 ~ CommunityFirstFoundation.org ~ ColoradoGives.org

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What We Heard

MEDIA SPONSORS

Colorado nonprofits unite for a Colorado Gives Day Rally on the steps of the Colorado State Capitol on December 9, 2013.

Below is a sampling of messages shared on social media about Colorado Gives Day on social media. Community Foundation of Northern Colorado “The day was a unique and exciting opportunity for us to bolster our local nonprofits in driving awareness of their important work with a broader network of donors.” Paula Mills, Community Engagement Director Alliance for Suicide Prevention of Larimer County “We always knew we had a great community, but boy oh boy did Colorado really prove us right yesterday!” American Diabetes Association - Colorado “Thanks to everyone who donated for Colorado Gives Day! With your support we raised close to $9,000 for Camp Colorado 2014! Your generosity will allow 6 kids with Type 1 diabetes the opportunity to attend camp through financial scholarships. Also, a big thanks to Community First Foundation and FirstBank for being such wonderful community stewards!”

SPONSORS Community Foundation Serving Boulder County Adolph Coors Foundation The Colorado Trust Eide Bailly LLP Innovest Portfolio Solutions RE/MAX World Headquarters EKS&H The Piton Foundation Bryan Cave LLP

ColoradoGives.org is a year-round, online giving website featuring Colorado charities. Made possible by Community First Foundation, ColoradoGives.org encourages charitable giving by providing comprehensive, objective and up-to-date information about Colorado charities and an easy way to support them online.

Tuthill & Hughes LLP

Community First Foundation ~ 6870 W. 52nd Ave., Suite 103, Arvada, CO 80002 ~ CommunityFirstFoundation.org ~ ColoradoGives.org

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