SEO 101: How Search Engine  Optimization Really Works    In my last article, "How does Google Search really work?" I discussed the basics of how Google crawls  the web, indexes data, and presents search results using a scoring system called PageRank to  Denver SEO​ determine which links are presented first. I mentioned that "there are legitimate ways  to improve your website's PageRank score. That's where search engine optimization (SEO) comes  in."   

    SEO is a term that covers a lot of ground. Books, seminars, websites and careers have been created  to promote and discuss the topic. In this article I'd like to present a perspective on ​Denver SEO  Google's SEO point of view as geared for webmasters. Basically, their recommendations are based  on content, technical procedures and quality control. They also provide some instructions on adding  your site URL and a sitemap to their search index so they can properly index your web pages.    Content    Here's a summary of D ​ enver SEO​ Google's "Webmaster Guidelines" page which discusses how to  make the most of your content (click the link above for more details):    ● Lay the site out in a clear fashion with a map providing links to relevant sections (but not too  many links on any particular page).  ● Content should be germane and include terms your users might search for which should  bring them to your webpage (for instance, if you're selling camping equipment you would  want to include "camping," "survival equipment," "hiking gear" and other possible phrases  which describe your inventory). 

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Avoid using images for critical details; text is required for Google to interpret and index your  content.  Make sure your HTML code is ship-shape and error-free.  Be aware dynamic pages may not be indexed as accurately (if at all) as static versions.  As Mike Wyszomierski says in a Google video discussing webspam content violations, "Our  goal is to serve users with high-quality, relevant information." Mike also suggests the  following:    Don't copy content from other sites unless it adds value for users. The same goes if your site  is in affiliate programs.  Doorway sites (which merely pass users onto other sites) are also frowned upon. This will  "negatively impact your performance in our search results, and in some cases can even  result in removal from our search results." 

  Technical procedures    Direct examples by Google include:    "Use a text browser such as Lynx to examine your site, because most search engine spiders see your  site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML,  or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have  trouble crawling your site."    "Make sure your web server supports the If-Modified-Since HTTP header. This D ​ enver SEO​ feature  allows your web server to tell Google whether your content has changed since we last crawled your  site. Supporting this feature saves you bandwidth and overhead."    "Make use of the robots.txt file on your web server. This file tells crawlers which directories can or  cannot be crawled. Make sure it's current for your site so that you don't accidentally block the  Googlebot crawler. Visit http://code.google.com/web/controlcrawlindex/docs/faq.html to learn how  to instruct robots when they visit your site. You can test your robots.txt file to make sure you're  using it correctly with the robots.txt analysis tool available in Google Webmaster Tools... use  robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add  much value for users coming from search engines."    Monitor performance and load times and test your site via multiple browsers. For performance  monitoring Google suggests, "Page Speed, YSlow, WebPagetest, or other tools. For more  information, tools, and resources, see Let's Make The Web Faster. In addition, the Site Performance  tool in Webmaster Tools shows the speed of your website as experienced by users around the  world."    Quality control    The ​Denver SEO​ quality guidelines are really common sense technique that boil down to "play fair  and don't spam."    ● Don't obnoxiously load your site up with a bunch of bogus terms (e.g. "Miley Cyrus" or  "Obamacare") in hopes it'll boost your PageRank score. 

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Don't dump random text on your site in hopes it will match search keywords and attract  visitors.  Don't hide text or links.  Make sure your links really direct people to where they say, rather than a "surprise" visit  elsewhere.  Don't build your site as just another brick in the wall without any unique or compelling  material.  Protect your site and clean up any malware, defacement or spam. 

●   Adding your site to the Google Search index    It's fairly simple to submit your site to Google to make sure they add your site into their search  index. Access http://www.google.com/submityourcontent.   

Contact Details    The SEO Expert  100 Fillmore Street  5th Floor  Denver, CO 80206  Website: h ​ ttps://thesearchengineoptimizationexpert.com/denver-seo  Google Folder: h ​ ttps://goo.gl/Ly6SPv  https://www.youtube.com/channel/UCz06gOx83yITNlu4VKjl_3w  https://plus.google.com/102450734915070679196  https://chriswalkerseo.blogspot.com  https://en.gravatar.com/chriswalkerseo  https://searchengineoptimizationexpert.tumblr.com  https://www.facebook.com/chriswalkerseo  http://www.alternion.com/users/chriswalker  https://www.instagram.com/chriswalkerseo  https://www.pinterest.com/theseoexpert  https://www.instapaper.com/p/chriswalker    Recommended Links   

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