How Do I Know if My SEO Works? SEO, search engine optimization, like D enver SEO the internet can be a hard concept to wrap your mind around. It’s all so intangible. It used to be that all you had to do was put in a few keywords and your site would pop up at the top of search engine listings. Things seemed pretty black and white. Then with each new release of Google’s search algorithm, the ease of ability to capture that top spot has become less black and white and trending towards grey.
When an individual searches a topic or question, a search engine has the ability to gather relevant information to provide to the searcher. To guarantee your website and D enver SEO search engine are able to work in harmony, think of how SEO works as having four big success factors. How SEO Works Success Factor #1: On the Page On the Page, ranking factors refer to content within your website. This includes the content you publish on your blog and pages and the way you format that information using HTML coding and clues to help search engines easily find and understand the content on your site. Content Quality Two grey areas Google weighs heavily is quality content and site design. How can a search engine possibly tell if your content is good or your site is beautiful? The D enver SEO content on your pages must be original. Google will know if you copy and paste it from another site. If you do so your site may be blacklisted and cease to show up in search results altogether. GoogleBot sees what users see and judges your site quality using similar criteria. Your site should be well designed, offering a quality experience to both mobile and desktop viewers. Users must be
able to easily navigate the site and find what they’re looking for. In a recent article published by Search Engine Land warns website owners that Google may add mobile user experience to their ranking algorithm. Search Engine Land explains that GoogleBot actually sees what real users see, it recognizes if the buttons large enough to click on, or the interface is confusing to mobile users. The content not only need to be compelling it also needs to have an adequate length, contains keywords, links to other pages within the site, shares images and of course contain relevant search terms. Keywords Ever heard of the dummy curve? Sometimes business owners are subject to the dummy curve, or rather not being in the dummy curve at all. Business owners and experienced sales staff know their products so intimately sometimes they’re out of touch with how their audience is searching for their product or service. Do your research to find the best-fit words for your website so that when your viewer does his or her research, your website will have the opportunity to show up in listings. How Denver SEO works is those magical keywords must then be included in the content of your website. Listed in title and sub title tags, meta tags and throughout the body of the text. When including keywords in the body of your text they must flow with the content and seem conversational. Keyword stuffing, or jamming keywords in places they don’t belong just to get more on the page, is another offense frowned upon by Google. Technical The ways your website is physically coded can impact the ranking of your site. When search engines view your site they look for key elements to tell them the content within each page. Proper coding and markup allow the search engines to easily scan and catalog the presented information. There are many factors weighing into this equation: ● Not using tables as a layout tool ● Properly formatting text using heading tags ● Using alt tags on images ● Linking appropriately from one topic to another within your site ● SEO friendly page URLs and more ● Fast loading pages ● Video integration ● Using keywords in the meta description and title Moz.com does a great job of explaining how SEO works on a page with good SEO appeal in their article On Page Factors. According to Search Metrics recent study, many of these factors are trending downward, becoming less important for good SEO rankings. However using the Keyword in the title of the page, integrating video, fast loading pages, formatting pages with H tags and placing the keyword in the title are still as important as ever, possibly becoming more important as search engines continue tweaking algorithms. How SEO Works Success Factor #2: User Signals
Engagement Think of Denver SEO engagement as building rapport with Google. If your users like your site, Google will too. Google looks at how long visitors stay on your site, the number of pages visited, return visitors and the frequency of those return visitors. According to Search Metrics recent study click-through rate is now one of the biggest factors influencing on SEO, bounce rate and time on site also make an impact on the equation. For example, pretend your website is your house. An acquaintance might visit your house one time entering only the public rooms of your house, not stay long, perhaps just for dinner, then leave. When family visits your house they feel more comfortable, entering most areas of your house (stay out of the laundry room though, it’s a bottomless pit) and spending more time in each of those rooms. Google wants your website visitors to treat your website like family treats your house, come in, stay as long as you want, make yourself at home. More Family = More Engagement. That’s not to say that acquaintances are bad, just that we need to treat them like family and make sure we them feel comfortable and give them a reason to come back and visit. How SEO Works Success Factor #3: Backlinks Backlinks are considered an off-page SEO factor. Consider each link leading to your website as another road visitors can travel down to find your content. The web is just that a big web. A spider’s web connects at many points all eventually connecting at the web’s center. All the pages linking to your website are like the points on the spider’s web, your site is at the center. The more connection points the spider puts in his web the stronger it becomes. The same is true of your website, the more links you have to your content the stronger your chances are of good SEO rankings. As with everything else backlinks have many compartments that influence site ranking. The number of links, how they’re formatted, the site type and quality from which they link are all backlink quality factors. How SEO Works Success Factor #4: Social Like backlinks, social is a way to lead visitors to your website. It’s also a way to help build your site’s credibility in the eyes of search engines. Well shared content can boost SEO. This D enver SEO works a bit like karma, you create quality content that people like and then people tweet, pin, comment, like, share and link to the content. Search engines see that your audience values your content and raises your site in rankings to share the content with more viewers. The size of your social network also impacts how SEO works. The size of your Facebook, Google +, and Twitter followings can weigh into the ranking of your site. Social’s impact on SEO feels a lot like the contest for high school homecoming queen: the more friends you have the more likely you are to be voted in. The idea of a popularity contest isn’t always appealing. However, if you create great content your audience loves and share it with your crown depends on it your following will develop over time. And you’ll know you’ve won your crown not because you’re pretty but because you’re perceptive, helpful and smart! When Seeing Professional Help Go Whitehat
Good D enver SEO providers use progressive whitehat techniques. A good SEO provider will review the health of the site examining the critical SEO factors. They’ll then create a plan to boost your SEO over time leveraging your current sites strengths to build momentum and fill in the gaps until your goal placement is reached. They’re on top of the changes in the search engine and can propose solutions when past techniques no longer work. Steer clear of providers who tell you they can get your site to #1 in days, as a rule, this isn’t possible and if they do achieve these types of results they’re often doing so by tricking search engines using non-progressive blackhat techniques that can ultimately lead to search engines banning your site from their results altogether.
Contact Details The SEO Expert 100 Fillmore Street 5th Floor Denver, CO 80206 Website: h ttps://thesearchengineoptimizationexpert.com/denver-seo Google Folder: h ttps://goo.gl/Ly6SPv https://www.youtube.com/channel/UCz06gOx83yITNlu4VKjl_3w https://plus.google.com/102450734915070679196 https://chriswalkerseo.blogspot.com https://en.gravatar.com/chriswalkerseo https://searchengineoptimizationexpert.tumblr.com https://www.facebook.com/chriswalkerseo http://www.alternion.com/users/chriswalker https://www.instagram.com/chriswalkerseo https://www.pinterest.com/theseoexpert https://www.instapaper.com/p/chriswalker Recommended Links
Top SEO expert Top SEO consultant Top SEO company Top SEO consulting Top Search Engine Optimization Expert Top SEO Agency Top SEO Services Top SEO Firm Top Search Engine Optimization Top Search Engine Optimization Company Top Search Engine Optimization Consultant Top Search Engine Optimization Agency
Top Search Engine Optimization Services Top Search Engine Optimization Firm Best SEO expert Best SEO consultant Best SEO company Best SEO consulting Best Search Engine Optimization Expert Best SEO Agency Best SEO Services Best SEO Firm Best Search Engine Optimization Best Search Engine Optimization Company Best Search Engine Optimization Consultant Best Search Engine Optimization Agency Best Search Engine Optimization Services Best Search Engine Optimization Firm SEO expert Denver SEO consultant Denver SEO company Denver SEO consulting Denver Search Engine Optimization Expert Denver SEO Agency Denver SEO Services Denver SEO Firm Denver Search Engine Optimization Denver Search Engine Optimization Company Denver Search Engine Optimization Consultant Denver Search Engine Optimization Agency Denver Search Engine Optimization Services Denver Search Engine Optimization Firm Denver Top SEO expert Denver Top SEO consultant Denver Top SEO company Denver Top SEO consulting Denver Top Search Engine Optimization Expert Denver Top SEO Agency Denver Top SEO Services Denver Top SEO Firm Denver Top Search Engine Optimization Denver Top Search Engine Optimization Company Denver Top Search Engine Optimization Consultant Denver Top Search Engine Optimization Agency Denver