Lowe’s takes ownership of their data Jellyfish Dynamix rebuilt the DoubleClick technology stack to provide Lowe’s with data ownership and full transparency into their agency partners’ media buying and costs.
Goals
Approach
Results
• Design a data-capture strategy to capitalize on highly valuable consumer journeys
• Audit site to identify existing user journey, conversation points, and all actionable data
After working with Jellyfish Dynamix, Lowe’s can use DoubleClick to:
• Improve media activation strategies
• Overhaul floodlight strategy to capitalize on highly valuable consumer journeys, improve media activation strategies, and allow comprehensive data generation
• Allow comprehensive data generation
• Revise campaign setup/hierarchy in DoubleClick platforms to simplify naming conventions, streamline reporting, and increase agility for future customization
• Execute data-driven campaigns based on real-time conversion metrics • Access real-time reporting for upto-the-minute decision making • Serve dynamic creative based on audience segments, weatherbased triggers, and geo-targets • Execute digital campaigns based on offline point-of-sale transactions and data points
Technology Implemented:
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250 S. President Street Baltimore, MD 21202
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London Bridge Street. London SE1 9SG. London. World Trade Center,. Edificio Norte,. Barcelona, 08039. Barcelona ... Improve media activation strategies.
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