Dr. Rob Streisfeld “Doc Rob” Profile
Dr Rob Streisfeld is a passionate consumer advocate and educator with over 10 years of Natural Health & Natural Products Industry experience. A Doctor of Naturopathic Medicine and Certified Natural Food Chef, “Doc Rob” as widely known, provides an informed and innovative perspective to support branding, marketing, PR, and other business development needs. Experience DIRECTOR, PERSONAL HEALTH DESIGN, INC, 2004-PRESENT Consultant, Educator, & Brand ambassador for Natural Products Industry: Corporate representative, Trainer, In-House Expert. Re-branding strategy, education, marketing and sales, etc. of current products; Development, formulation, and launching/bringing new products to market. Responsible for: increasing revenue, establishing strong brand value, identifying consumer trends, and improving daily business practices. Examples of previous/current clients include: ENZYMEDICA - COUNTRY LIFE VITAMINS – NATREN - BODY ECOLOGY – IMMUNO LABS - RAINBOW LIGHT
NATIONAL EDUCATOR, GARDEN OF LIFE, 2003-2004 Health/product expert, professional spokesperson, and corporate representative. Worked with independent sales reps in territories/markets covering almost the entire country, Training and education of employees in health food stores owned by large “industry” corporations to sole proprietors/ Over 100 public lectures to consumers with varying ages, lifestyles, health concerns, as well as religious beliefs. Included cooking demonstrations and forum style Q & A sessions. PRIVATE CHEF/ HEALTH EDUCATOR, 2003-PRESENT Personalized nutritional and lifestyle consulting for private family. Specific health needs/concerns addressed. Services included: Menu planning, procuring, and preparation of gourmet health food; personalized, customized lifestyle programming and daily natural health education; medicine/supplement review and modification. Informative field trips to local health food stores, supermarket, and/or restaurants as time allowed. Lab/diagnostic services made available. ADJUNCT FACULTY/ GUEST PROFESSOR Everglades University - Boca Raton, Florida National University - Lombard, Illinois Southwest College of Naturopathic Medicine - Tempe, Arizona PUBLICATIONS: “A Healthier Ever After”, 2008.
Personal Health Design, Inc.
7785 Travelers Tree Dr Boca Raton, Fl 33433 C: 561.309.8789 W: 602.321.8251 F: 602.532.7505 E:
[email protected] Web: www.DocRob.com
Education
Doctor of Naturopathic Medicine ! ! ! ! 1998-2002 Southwest College of Naturopathic Medicine - Tempe, Arizona Training in nutrition, acupuncture, physical medicine, herbal medicine, homeopathy, allergy tx, detoxification, hypnotherapy, bio-linguistic and applied kinesiology, hydrotherapy, stress management etc. Gourmet Natural Foods Chef ! ! ! ! ! ! 2002-2003 Chefs training Program - Natural Gourmet Cookery School New York, New York Specialization in Gourmet Health Food, Whole foods Nutrition, 5-Phase balance cooking, Acid/ Alkaline concepts, Enzyme Theory applications, Medicinal cooking, and Body Ecology programs. B.S. in Human Biology ! ! ! ! ! ! ! 1995-1998 State University of New York at Albany Albany, New York Combined Major: Biology and Anthropology. Focus on evolution of man and culture, transition from agriculture to industrial based society, and the relationships with regard to food/eating and health. Attributes & Accomplishments !
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* Trainer for top manufacturers visiting over 500 stores/ year * Lectured to consumers, health professionals, industry experts, & corporations. * Guest Health & Natural Product Expert on both online and contemporary media outlets * Published and interviewed in several health and industry magazines * Education of staff and consumers on both the products and the client’s brand., provided consistent increases in both awareness and revenue (as much as 300-400%) , in the territories/stores trained,. * As of October 2012, @DocRob has over 6k followers on Twitter, and nearly 3k friends on Facebook.
Referrals/References Available Upon Request
7785 Travelers Tree Dr Boca Raton, Fl 33433 C: 561.309.8789 W: 602.321.8251 F: 602.532.7505 E:
[email protected] Web: www.DocRob.com
