Introduction to Restaurant Revenue Management Course ID: SHA509 Examine the key concepts of the restaurant revenue management approach and learn how to implement it in five steps. Observe how others have used revenue management successfully to increase revenue during hot, warm, and cold business periods.
Course Description In this course you'll learn how to assess a restaurant's revenue capability and how to maximize its profitability. With the Restaurant Revenue Management (RRM) system, you can create conditions and manipulate factors such as meal duration and price to bring in more revenue. Learn key the concepts of Restaurant Revenue Management, examine methods of measuring revenue-management success, compare those measures to traditional indicators of success, and learn the five-step approach to establishing a revenue-management system. You can determine a restaurant's revenue capability by calculating its "revenue per available seat hour", and discover the value of identifying and modifying business practices to accommodate hot, warm, and cold revenue periods. Learn the five steps of the revenue management process and examine the conditions necessary for proper implementation. You'll also review case studies of restaurants around the world that have used the RRM system and have seen two to five percent revenue increases.
Who Should Enroll in This Course? This course is designed for the foodservice manager interested in systems and strategies that can increase revenue at their establishment.
Certificate Info This course can be applied to the following certificate(s): Restaurant Revenue Management (http://www.ecornell.com/certificates/hospitality-and-foodservicemanagement/restaurant-revenue-management/) Foodservice Management (http://www.ecornell.com/certificates/hospitality-and-foodservicemanagement/foodservice-management/) Master Certificate in Revenue Management: Focus on Restaurant Revenue Management (http://www.ecornell.com/certificates/hospitality-and-foodservice-management/master-certificate-in-revenuemanagement/) Master Certificate in Hospitality Management: Focus on Foodservice Management (http://www.ecornell.com/certificates/hospitality-and-foodservice-management/master-certificate-in-hospitalitymanagement/)
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Master Certificate in Hospitality Management: Focus on Restaurant Revenue Management (http://www.ecornell.com/certificates/hospitality-and-foodservice-management/master-certificate-in-hospitalitymanagement/) Master Certificate in Hospitality Management: Focus on Hotel Revenue Management (http://www.ecornell.com/certificates/hospitality-and-foodservice-management/master-certificate-in-hospitalitymanagement/) Master Certificate in Hospitality Management: Focus on Marketing (http://www.ecornell.com/certificates/hospitality-and-foodservice-management/master-certificate-in-hospitalitymanagement/)
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