Relevant Mobile Media Contact: Ladd Biro, Champion Management
[email protected] 972-‐930-‐9933
Papa Murphy’s Media Contact: Julia Young & Christine Beggan, ICR
[email protected] 203-‐682-‐8200
Papa Murphy’s Simplifies Mobile Ordering with New App App allows users to quickly and easily order fresh pizza on-‐the-‐go
(VANCOUVER, Wash.) — November 19, 2015 — Papa Murphy’s Holdings, Inc. (Nasdaq: FRSH) the world’s leading take and bake pizza brand, today announced the launch of the company’s first mobile app. Developed by Relevant Mobile, the new Papa Murphy’s app makes it fast and easy for customers to find stores nearby and place orders at the location of their choice from their mobile device. “We focus on providing wholesome meals that busy moms and dads can feel good about serving their family and we are thrilled to simplify the process for enjoying fresh, high quality pizza with our first ever Papa Murphy’s app, providing a great solution for busy customers who can now order from their favorite store more easily on the go,” said Papa Murphy’s President and CEO, Ken Calwell. “The new app is one of many technology initiatives including online ordering and a point of sale system that we have implemented to improve the customer experience and simplify the home-‐baked pizza process. We are excited to offer our customers a new way to easily order their favorite, customized pizza so they can spend more quality family time enjoying a fresh and delicious meal around the dinner table.” The new mobile app makes ordering fresh pizza an easy decision with its ability to share the closest Papa Murphy’s location as well as a full list of stores. Papa Murphy’s fans can simply choose from most popular items, all menu items or create their own customized pizza exactly to their liking with a few simple steps. The app also saves recent orders so guests can reorder their favorite pizza creation in seconds. “We are thrilled to work together with Papa Murphy’s to develop and launch an app we believe will make the process of enjoying a fresh, home-‐baked meal faster, simpler and smoother for individuals and families on the go,” said Gerrine Pan, founder of Relevant Mobile. “The new app incorporates the latest advances in mobile technology and, no doubt, will be embraced immediately by Papa Murphy’s customers.” Relevant Mobile is a leading provider in customized mobile apps exclusively for the restaurant industry. The technology platform helps restaurants better understand and engage with their customers. The Papa Murphy’s app is free and available for download from the Apple® App Store® and Google Play®.
About Papa Murphy’s Papa Murphy's Holdings, Inc. (Nasdaq:FRSH) is a franchisor and operator of the largest Take 'N' Bake pizza chain in the United States, selling fresh, hand-‐crafted pizzas ready for customers to bake at home. The company was founded in 1981 and currently operates over 1,500 franchised and corporate-‐owned fresh pizza stores in 38 States, Canada and United Arab Emirates. Papa Murphy's core purpose is to bring all families together through food people love with a goal to create fun, convenient and fulfilling family dinners. In addition to scratch-‐made pizzas, the company offers a growing menu of grab 'n' go items, including salads, sides and desserts. For more information, visit www.papamurphys.com. Find Papa Murphy's on Facebook at www.facebook.com/papamurphyspizza. About Relevant Mobile Relevant Mobile is a trailblazer in developing customized mobile apps and mobile-‐centric data-‐ capturing solutions. Focused exclusively on the restaurant industry, Relevant offers a holistic technology platform including loyalty, guest feedback and resolution, ordering, mobile payment, and gift card solutions and much more to help brands better understand and engage with their customers. Relevant Mobile works as a collaborative partner to create a customer experience authentic to its clients’ brands. The result is a customized, white-‐labeled app with features that make sense for each client’s specific customers. ###
