Monday, December 19, 2011

Google+ and Google+ Pages +Julia Ferraioli

Monday, December 19, 2011

Julia Ferraioli juliaferraioli.com/+ Developer Advocate Google+

Monday, December 19, 2011

hashtag: #gegypt

Monday, December 19, 2011

Google+

Monday, December 19, 2011

+Circles

Share what matters, with the people who matter most

Monday, December 19, 2011

Monday, December 19, 2011

+Hangouts

Say hello in HiFi, face-to-face-to-face

Monday, December 19, 2011

Monday, December 19, 2011

+Mobile

Share what’s around, right now, without any hassle

Monday, December 19, 2011

+You

Putting you !rst, all across Google

Monday, December 19, 2011

Monday, December 19, 2011

Monday, December 19, 2011

Monday, December 19, 2011

Julia Ferraioli

Monday, December 19, 2011

This article looks good, but I want to check it out.

Monday, December 19, 2011

Monday, December 19, 2011

Julia Ferraioli

Monday, December 19, 2011

Julia Ferraioli

Monday, December 19, 2011

Monday, December 19, 2011

Monday, December 19, 2011

From Organic Result

Monday, December 19, 2011

From Organic Result

Monday, December 19, 2011

From Search Ad

From Organic Result

Monday, December 19, 2011

From Search Ad

From Your Site

Julia Ferraioli

Monday, December 19, 2011

Julia Ferraioli

Monday, December 19, 2011

Julia Ferraioli

Monday, December 19, 2011

Julia Ferraioli

Monday, December 19, 2011

Social connections may increase CTR on search ad and organic search listing Search traffic is pre-qualified through personal recommendations Sharing directly to the Google+ project

Monday, December 19, 2011

Sources: Econsultancy July 2009, Harris Interactive June 2010

Monday, December 19, 2011

Consumers Trust

Sources: Econsultancy July 2009, Harris Interactive June 2010

Monday, December 19, 2011

People They Know

Consumers Trust

90%

Trust recommendations from people they know

Sources: Econsultancy July 2009, Harris Interactive June 2010

Monday, December 19, 2011

People They Know

Consumers Trust

People They Know

90% 84%

Trust recommendations from people they know

Sources: Econsultancy July 2009, Harris Interactive June 2010

Monday, December 19, 2011

Use online sources before making a purchase decision

2/3 Of users are more likely to share content within one of their Circles than to make a general post

Monday, December 19, 2011

5 billion +1 button impressions per day

Monday, December 19, 2011

Google+ Pages

Monday, December 19, 2011

34

Monday, December 19, 2011

34

Monday, December 19, 2011

Monday, December 19, 2011

Monday, December 19, 2011

Julia

Monday, December 19, 2011

Monday, December 19, 2011

Julia

Monday, December 19, 2011

Monday, December 19, 2011

•www.google.com

Monday, December 19, 2011

Monday, December 19, 2011

Monday, December 19, 2011

My mom

Monday, December 19, 2011

My mom

Monday, December 19, 2011

My friends

My mom

Monday, December 19, 2011

My friends

Hany

Which circle are you?

IT Experts

Monday, December 19, 2011

Trends

Technology Enthusiasts

Newsroom

Monday, December 19, 2011

Monday, December 19, 2011

•www.google.com

46

Monday, December 19, 2011

•www.google.com

46

Monday, December 19, 2011

Monday, December 19, 2011

Questions?

Julia Ferraioli juliaferraioli.com/+ Developer Advocate Google+

Monday, December 19, 2011

All presentations will be available at : bit.ly/gegypt2011

Monday, December 19, 2011

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