Google insights and usability improvements help nu3 increase ecommerce conversions by 5.9% About nu3
• Online retailer of food supplements • Headquarters in Berlin, Germany • www.nu3.com
Goal
• Improve conversion rate across devices
Approach
• Obtained consultancy services from Google’s advanced optimisation specialists • Studied user behaviour to improve crossdevice experience • Executed usability improvements
Results
• 5.2% increase in visitors going from product detail page to shopping cart page • 5.9% increase in online purchases
nu3 is an online retailer of nutrients and food supplements, which belongs to one of the biggest German incubators, Project A. nu3’s challenge was to increase sales and conversions on the website across all devices – desktop, tablet and mobile. nu3’s team needed help in understanding what improvements could benefit their site. Mobilising Google’s multi-screen expertise nu3 took the opportunity to obtain consultancy from Google’s Dublin-based specialist team that provides expert optimisation support and guidance around multi-screen conversions. The team developed a simple data-driven methodology based on user insights from nu3’s Google Analytics account data and A/B testing. The philosophy of Google’s advanced optimisation team is that a brand doesn’t need to spend lots of hours and budget on redesigning an entire site to generate more conversions. The first step in the team’s pragmatic approach was to use Google Analytics advanced segmentation capabilities. For example, segments included the group of users who see product details but don’t move to the shopping cart step, and the group of those who see product details and do progress to the cart. Looking at groups of consumers in this way would help nu3 understand user behaviour, including what drove consumers to complete an action or not. A little modification can change everything Based on the data, the team was able to identify priority pages that needed to be optimised, and isolated potential features that could help bridge the gap between users who convert and those who don’t. A hypothesis was established: customers would be more inclined to buy a product if they were shown the number of items remaining in stock on the product page.
Above: Product page without “remaining items in stock” messaging
google.com
The philosophy of Google’s advanced optimisation team is that a brand doesn’t need to spend lots of hours and budget on redesigning an entire site to generate more conversions.
Above: Product page with added “remaining items in stock” messaging
To test this hypothesis, the teams used A/B testing. They added the new stock levels feature only on certain product pages, then used a Google Analytics ecommerce reports to track the conversion rate differential between pages with and without the feature. Small change, impressive results The test demonstrated that customers were more likely to buy a product if the number of items remaining in stock were displayed. In fact, nu3 saw a real increase in terms of conversion rate. Overall conversions – in the form of online sales – increased by 5.9%, with 5.2% more visitors to product detail pages reaching the cart page than before. After the positive results of using tests to improve business results, nu3 has put plans in place for further A/B tests to focus on improving the user experience on different screens. Going forward, using Google Analytics data and testing hypotheses based on Google Analytics insights will be at the core of improving the nu3 user experience.
Google insights and usability improvements help ... Services
nu3 is an online retailer of nutrients and food supplements, which belongs to one of the biggest German incubators, Project A. nu3's challenge was to increase sales and conversions on the website across all devices â desktop, tablet and mobile. nu3's team needed help in understanding what improvements could benefit ...
ecommerce reports to track the conversion rate differential between pages with and without the feature. Small change, impressive results. The test demonstrated that customers were more likely to buy a product if the number of items remaining in stock
people save money on car insurance and related services with quick access to comparison quotes across a wide ... Optimizing paid search performance. Paid search is, and always has been, a critical ... Marketing Manager at Confused.com notes, âSenio
and keeps users paying. It's the most important driver in converting users from free to paid, and 44% say content keeps them paying. Users are willing to pay real money for subscription apps. Acceptable price ranges from. $5 - $20 a month based on ca
your message. Employ a simple hierarchy to give your page clear structure that guides the user and highlights what you want them to see. Keep in mind the information ... http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769. Example .
Or, if your audience is largely based in a specific region, time your posts and tailor your messaging to target that region. Google+ Insights offers a close-up look ...
Analytics 360 is built to connect the dots. It lets you link your online and offline information so that you can see not only the online impact of your digital marketing ...
these online and offline insights, marketers can make smarter decisions that lead to better ... Google Ads or Search Ads 360 to optimize your bidding strategy to.
The marketing world's intense focus on analytics, of late, hasn't always led to better performance â because, while it's easy to collect data, it's difficult to turn it into deep insight. This Insight Center covered content that included a leading
Drag-and-drop is perhaps the most obvious method, but not typically ..... of the 1999 International Workshop on Cryptographic Techniques and E-Commerce.
Even though graphical passwords are difficult to guess and break, if someone direct observe during the password enter sessions, he/she probably figure out the password by guessing it randomly. Nevertheless, the issue of how to design the authenticati
About Echelon Insights. Echelon Insights is a new venture that combines the best of opinion research, predictive analytics, and digital intelligence. Results. ⢠Echelon Insights leveraged Google Surveys to understand the Republican Primary. Elector
As the business scaledâhosting. 20 to 30 new sales events and adding up to 2,000 new images dailyâ so did the brand's marketing needs. To stay ahead in the fast-paced online retail industry, ideeli needed a better way to measure marketing effecti
Joe Robb. Digital Marketing Director, Sparkpeople. Goals. ⢠Drive installs from high-quality users. Approach. ⢠Track registrations and purchases using Firebase to collect data on user behavior. ⢠Use data to optimize AdWords campaigns with a f
As preferences for online and mobile grow, Google. Surveys is in the position to reach audiences that traditional pollsters have been hard pressed to contact. Understanding the Electorate. Leading up to the first Republican debate of the season, Eche
10. 1. 2. 3. Developer Checklist. Focus on the positives. Users want to pay for great content, not remove annoying features. Allow users to try your app before they buy with free trials. Test different discounts via introductory pricing and other pro
Apr 18, 2017 - Cell phone coverage in Metro's underground tunnels has expanded to the Red Line between Glenmont and Silver Spring. This is part of an ongoing project to bring underground cell service system wide. ⢠Station Wi-Fi program expanding:
Apr 18, 2017 - compared to the same period last year. ⢠Railcar âGet Well Planâ seeing results: Propulsion- related delays down 39% and door-related delays.
behavior and product performance. Enhanced Ecommerce measurement can help you keep pace with the evolution of online retail. Get deeper insights. Enhanced Ecommerce is built on top of the powerful Universal Analytics foundation. It includes tracking
Lift Analysis (Ground Truth). Fractional Attribution. Last-Ad Attribution. Assist Value. 61.6%. 59.2%. 11.4%. Figure 2: Assist values from display on search clickers. Note the last-ad attribution is not 0% here, as we considered the assisting impact
You may use AdWords to reach customers and rely on Google Analytics to understand how they engage with your site. But did you know that. AdWords and Google Analytics can be linked to improve the power of both? Link your accounts and you'll be on your
in Analytics 360 means it's simple to create a customer segment and remarket to those customers using AdWords or DoubleClick products. For example, you can ... Analytics 360 has everything you expect from your enterprise analytics solution: dedicated
State-of-the-art conversion attribution and testing tools help ... product names may be trademarks of the respective companies with which they are associated.
See the customer behavior trends that are driving your business. Do you really know your ... 2016 Google Inc. All rights reserved. Google and the Google logo ...
The Google Analytics 360 Suite offers powerful and integrated analytics solutions for today's biggest enterprises. Measure and improve the impact of your marketing across every screen, channel and moment in today's customer journey. It's easy to use,