Scratch 2 Cash For Mobile Operators

SCRATCH SCRATCH

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CASH CASH Eilon Agam

Private & Confidential

January 2014

Menta Mobile Quick Overview

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Experts in mobile value added service solutions

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Turn key fully managed VAS solutions

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Flexible revenue share business model

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Marketing experts

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Rights handling and content editing

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Strong presence in East and West Africa

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Supporting more than 1M subscribers worldwide

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Lottery Platform Main Features 

Random digits based game

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‘Real money’ winning based game

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Fully managed technological platform

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SMS and USSD interface

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24/7 support

 Advanced

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reporting system

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Players payments handling

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Simple business model

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Promotional module Private & Confidential

Scratch 2 Cash Game Logic

SCRATCH

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CASH

Every card with 5 identical numbers, win $1000 To get a card simply text “CASH” to 678 only $1 per SMS You can win up to

$1000 every SMS

The more you play the more we pay 4

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Scratch 2 Cash Emotional Driven Usage

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SCRATCH

CASH

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Every card can win

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Immediate winning process

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Three winning prizes

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High probability to win

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Transparency

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Cash and Credit-injection payments method

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Scratch 2 Cash Game Flow Promotion

Get Scratch 2 CASH card and WIN $1,000, if your card has 5 identical numbers you WIN, buy card now! text CASH to 678, only 1$ per SMS

Player text CASH to 678

SCARCT 2 CASH platform is generating 5 digits number and sending it to the user Option 1 – WIN $1000 - card has 5 identical numbers (for example 44444, 55555, 88888 etc.)

This is your lucky day, you win Scratch 2 CASH big prize in the amount of $1000, our representative will call shortly Option 2 – WIN $100 - card has 4 identical numbers (for example 42444, 55545, 88818 etc.)

Congratulation! You WIN 100$ - your card number is [card_number] ,you have 4 identical numbers, top up your credit dial *125#[Card_Code]#send Option 3 – WIN $1 - card has 3 identical numbers (for example 42414, 52545, 87818 etc.)

Wow! You WIN 1$ - your card number is [card_number] ,you have 3 identical numbers, top up your credit dial *125#[Card_Code]#send Option 4 – No win 6

No win this time, your card number is [card_number], only more than 3 identical numbers win, try again, text CASH to 678 Private & Confidential

Scratch 2 Cash Increasing Operators’ Revenues

Customer Top-up he's account by 5$

SCARCT 2 CASH platform is generating 5 digits number and sending it to the user with no charge

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Promotion Module

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BIG prize winning message

 Active

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players promotion

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New players promotion

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System message announcements

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Statistics

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Online statistics

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Online and periodical reports

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Online alerts: statistics discrepancies, winning etc.

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24 / 7 maintenance and Support

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Reporting Advanced reporting and management platform

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Payments Methods

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CASH payments – above $1000

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Credit injection – below $100

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Players micro payment management

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Credit inventory management

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Fraud detection and alerts

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24 / 7 support

Private & Confidential

Technical Requirements

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No need for onsite integration

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Service infrastructure hosted in cloud network

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SMSC SMPP connection required

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USSD connection required (if needed)

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Billing process managed by Menta Mobile

Quick and simple technical deployment

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Eilon Agam CEO

[email protected] www.mentamobile.com 13

Private & Confidential