Netflix Ident Implementation
Implementation ADSASDASDDDADASDASDASDDSADSADASD
The Netflix “Ident” is considered the 4 seconds of program at the top and tail where the “Netflix” logo emerges from a white background, then turns red. This ident is how Netflix identifies itself with the consumer, and is held to the highest standard and expectiation as it is tied to brand Identity. Each framerate introduces a unique animation, and while the each video is conformed to 4 seconds, the animation is interpolated slightly different across versions.
The Netflix sound is the same across all framerates, as the ident is equally conformed across multiple frame rates (4 seconds, 96 frames for 24 FPS content). The video corresponding to the audio slightly shifts between versions. The audio doesn’t change. The audio sample rate is expected to playback at 48000hz, therefore the audio is exactly the same across various framerates
Common Issue Locations Ident Mixes
Timing/Sync
There are two audio mixes for implementing the ident audio. The 5.1 and the 2.0 audio mixes are specifically mixed for the listening experience.
The audio is conformed to the video, do not slip the timing, aligning sample 0 to the beginning of frame 1 of the ident will make it in sync
Audio Peak Levels
The audio should match these levels: Left 5.1 : -4.6 dBFS Right 5.1 : -10.2dBFS Center 5.1 : -17.3dBFS LFE 5.1 : -9.7dBFS LS 5.1 : -17.2 dBFS RS 5.1 : -10.8 dbFS Left Total : -3.5dbFS Right Total : -5.0 dbFS
Use them both.
Inside the Issue: Ident Mixes - The most common error is to mix down the 5.1 into 2.0, creating the
incorrect implementation. Both mixes must be used appropriately.
Timing -
Commonly out of sync by a frame, the animation is conformed to the audio, and should be a straight drop in without time shifting.
Peak Levels - Commonly erronous from compression or manipulation on the mix stage
Netflix Ident Implementation
24 Frames Per Second
Knock is Early
In this animation, there are 6 frames of blank background prior to the N emerges from the background, this causes the audio to appear knock early in this version.
Second Knock is at “NETF” frame.
Coincidence Point for Second Knock (at head of frame)
Please feel free to reach out to Gregory Almond (
[email protected]) for further information, review and guidance.