Netflix Ident Implementation

Implementation

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The Netflix “Ident” is considered the 4 seconds of program at the top and tail where the “Netflix” logo emerges from a white background, then turns red. This ident is how Netflix identifies itself with the consumer, and is held to the highest standard and expectiation as it is tied to brand Identity. Each framerate introduces a unique animation, and while the each video is conformed to 4 seconds, the animation is interpolated slightly different across versions.

The Netflix sound is the same across all framerates, as the ident is equally conformed across multiple frame rates (4 seconds, 120 frames for 29.97 FPS content). The video corresponding to the audio slightly shifts between versions. The audio doesn’t change. The audio sample rate is expected to playback at 48000hz, therefore the audio is exactly the same across various framerates

Common Issue Locations Ident Mixes

Timing/Sync

There are two audio mixes for implementing the ident audio. The 5.1 and the 2.0 audio mixes are specifically mixed for the listening experience.

The audio is conformed to the video, do not slip the timing, aligning sample 0 to the beginning of frame 1 of the ident will make it in sync

Audio Peak Levels

The audio should match these levels: Left 5.1 : -4.6 dBFS Right 5.1 : -10.2dBFS Center 5.1 : -17.3dBFS LFE 5.1 : -9.7dBFS LS 5.1 : -17.2 dBFS RS 5.1 : -10.8 dbFS Left Total : -3.5dbFS Right Total : -5.0 dbFS

Use them both.

Inside the Issue: Ident Mixes - The most common error is to mix down the 5.1 into 2.0, creating the

incorrect implementation. Both mixes must be used appropriately.

Timing -

Commonly out of sync by a frame, the animation is conformed to the audio, and should be a straight drop in without time shifting.



Peak Levels - Commonly erronous from compression or manipulation on the mix stage

Netflix Ident Implementation

29.97 Frames Per Second

Knock is On Time

In this animation, there are 6 frames of blank background prior to the N emerges from the background. The first knock occurs at the head of this frame.

Second Knock is at “NETFL” frame.

Coincidence Point for Second Knock (at middle of frame)

Please feel free to reach out to Gregory Almond ([email protected]) for further information, review and guidance.