Norwich Puppet Theatre Promotional Video Proposal Outline of idea: My idea is to create a promotional video for the Norwich Puppet Theatre. What I am trying to do with this video is to make the Theatre seem like a great place for parents to bring their children to. I will do this by showing all the services they offer to the public. Personally I would like to make the video to include everything that they provide but that would make a very long video. I want my video to be with five minutes and the way I will do that is by focusing on the key aspects of the Theatre, these would include: workshops, the play and interviews with the target audience. I want the video to have a fun approach to it because it is mainly for the kids so I want it to also appeal for them. The way I’ll do that is by having interviews with children talking about what’s the greatest thing about the Theatre meanwhile having many different GV’s of workshops and the creations that children come up with (kind of like a showcase too). This also gives me an opportunity to talk and interview the parents in which they can talk about the classes they offer and if they enjoy bringing their children here and being a part of this. If not the parents, then I can talk to anyone who is leading the classes. I also want to include a play in my video because that is quite a big part of what the Theatre is as they provide performances all year long for the public. This will also give me a chance to catch every little aspect that goes into making a performance.



Target Audience: My target audience falls into two categories being parents/carers and children. Parents are my main target audience for the video. I need to make the video appealing to them because they will be the ones deciding to take their kids there. Parents have very vast age ranges but for my video I will go for the ages of 18 – 40. It is the same with social grade but I would say C2/C1 as generally the plays and workshops don’t go above £10. Since parents would be looking for something that their child will enjoy doing I will be showing children having fun creating things and their thoughts on it. I also think it is important to consider the children for this video as I want to appeal to children that would be interested in taking part in any activities that the Theatre provides. I would be aiming at children generally from ages of 3 – 10 as these are the ranges most of the activities range between. They will have a social grade of E because they would be a young child so they would not have any income. I want to give off a positive message through my video because children from those ages are taught basic things such as being kind and polite. I also want to show how much fun being there is because kids love having fun and creating things.

Visual Style: The style I want my video to take is having steady shots for everything and nothing that looks too jarred so I will use a tripod to achieve that. It will follow the stereotypical conventions of a promotional video such as it consisting of interviews, GVs and non-intrusive music over it. I would want to overlay my GVs over the children and parents that I will be interviewing.

Distribution and Feedback: I would like to distribute my promotional video on their website as that is the primary place anyone would go to if they were interested in something. The website also makes it very easily available as it is just a click away. I will also put the video on YouTube and share it on appropriate social media to further get it out there. The way I’ll make sure to constantly be getting feedback from my client is by sending them emails of the edits throughout the project to see if they liked any or if they want anything changed. The way I will get feedback from the audiences is by putting up surveys to see what kind of message they got from the video.