nst apps 1617.pdf

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AIESEC IN ICELAND 16|17

Dear Applicant: First of all thank you for taking time to read these lines where I will do my best to convey how excited I am to potentially have you on my team working side by side to make AIESEC in Iceland grow and improve. If you think AIESEC in Iceland is an easy entity because of its small size, then you gotta think again. This entity is a pretty accurate depiction of the nature of the country, it’s a force of nature that even if it seems small it’s still powerful enough to challenge you and turn your life upside down. An entity striving for growth as Iceland is looking for people that are up to the

challenge of making AIESEC a relevant entity that engages and is able to engage every young person in the country, there are challenges, of course, but I trust you already feel motivated because of the huge potential we have for innovation.

things get tough. If these lines spark something in you and resonate with you in any way then you may be the missing piece for our team and know that we’re all here on the edge of our seats waiting for you to show your best, at least I am, that’s for sure!

There are 4 openings: Two in Marketing and Communications (MaC), one in Outgoing Exchanges (OGX) and one in Public Relations (PR), all areas that seek to project the what, how and why of the organization out to Icelandic youth .

I wish you success and I’m really looking forward to working with you!

We’re looking for people who are passionate about what they do, driven to make things happen and determined to push on even if

Danilo Nava MCVP MaC/OGX - AIESEC in Iceland

AIESEC in Iceland: AIESEC is the world’s largest youth-led organization. We provide a platform for young people between 18 and 30 years to develop their talents and reach their leadership potential. We do this providing quality cross-cultural exchange through our international volunteering and internship products. Since we were founded, we have engaged and developed over 1,000,000 young people who have been through an AIESEC experience. Relevant AIESEC in Iceland Information: - AIESEC has existed in Iceland since 1961. - since 1995 AIESEC in Iceland organizes Framadagar, the only major-scale career fair making it the biggest one in Iceland. - There are 25 members involved with AIESEC in Iceland in this 16|17 term. - AIESEC in Iceland can be thought of as “an expansion entity with full membership”

AIESEC in Iceland structure MCVP MaC&PR/OGX

MCP/ICX&ER

MCVP Fin&Gov/TM

NST Rockstars

YouthSpeak Forum

Framadagar

LCP

(Local Committee President)

LCVP OGX

(Outgoing Exchanges)

OGX Team

LCVP MaC

(Marketing and Communications)

MaC Team

LCVP ICX

(Incoming Exchanges)

ICX Team

LCVP LEAD

LCVP ER

(Leadership Development)

(External Relations)

LEAD Team

ER Team

APPLICATION INSTRUCTIONS AND RESPONSIBILITY DESCRIPTIONS

NST Application Procedure Step 1 - Read through the open NST positions and ﬁnd the one more suitable to you Step 2 - Prepare your CV in English Step 3 - Prepare a 30 second Introduction Video and upload it to youtube/vimeo Step 4 - Answer the general application questionnaire Step 5 - Add to your application the speciﬁc items required for each NST position you wish to apply for. You can apply for more than one position but please state your preference order when you send your application. Work is expected to be carried out in a virtual setting, plan accordingly so you can meet all deadlines and assigned resposibilities Please submit your application in one PDF ﬁle (Max size 25 MB) and send it to [email protected]. The link for your introductory video should be in the body of the email, NOT ON THE PDF ﬁle. All applications should follow the following naming format as well as the email subject:

NAMELASTNAME_NST[POSITION]_1617 eg. JOHNDOE_NSTOGX_1617 Application deadline: 20/10/2016 11:59 GMT+0 . Applications after the aforementioned date will not be considered for application as well as applications that do not follow the aforementioned naming standards. Shortlisted candidates will be contacted for an inteview via Skype with the MCVP Mac and MCVP TM, from within the following 72 hours after the application dealine. Depending on the position you apply for you may be asked to take small challenge Announcement of the NST positions will approximately be on 26/10/2016

Application Launch 14/10/2016

Application Deadline 20/10/2016

Applicant’s Interviews 72h. after App DDL

NST Announcement 26/10/2016

ROLE OVERVIEW

-MaC-

CONTENT ESPECIALIST

General Description

The NST MaC will support the Marketing and Communications team for AIESEC in Reykjavík in executing graphic solutions handed down by the national level.

Responsibilities

Market Analysis, Graphic design, brand alignment, content creation, NST Synergies

Main stakeholders

AIESEC in Iceland National Office, Youth in Iceland

Duration

01/11/2016 to 31/03/2017

Function

MaC

Workload

min. 5 Hrs/week

Overall key performance indicators (KPI)

%Content planned vs Executed , #Content Engagement

Overall measure of success (MoS)

> 85% %Content Executed Vs. Planned > 200 Content Engagement

BENEFITS Learning Points Content curation, development of brand voice, creative writing LEAD Connection: Promoting AIESEC’s leadership development through relevant content

SUPPORT SYSTEM Education, training sessions, support and coaching from MCVP MaC Basic Knowledge of EXPA, Branding and Marketing Networking with other entities for GCP’s, student associations in Reykjavík and other youth spaces DETAILED OVERVIEW OF RESPONSIBILITIES

Market Analysis -Check Trends around Youth in Iceland -Propose and Participate in Communicational Strategy -Research for places where AIESEC can have a space to show their products to Youth in the country

Content Creation -Adapting designed content to the different media used by AIESEC in Iceland -Participate in creation and development of new pieces according to the communicational strategies set in place

Graphic Design And Brand Alignment -Adapting designed content to the different media used by AIESEC in Iceland -Participate in creation and development of new pieces according to the communicational strategies set in place

NST synergies -Synergies and coordinate actions with the other NST members -Monthly active attendance in virtual NST team meetings -Bi-Weekly review with the MCVP MaC/OGX

ROLE OVERVIEW

-MaC-

AUDIOVISUAL HACKER

General Description

The NST MaC will support the Marketing and Communications team for AIESEC in Reykjavík in executing graphic solutions handed down by the national level.

Responsibilities

Graphic design, brand alignment, content creation Video Making, NST synergies

Main stakeholders

AIESEC in Iceland National Office, Youth in Iceland

Duration

01/11/2016 to 31/03/2017

Function

MaC

Workload

min. 5 Hrs/week

Overall key performance indicators (KPI)

%Content planned vs Executed , #Content Engagement

Overall measure of success (MoS)

> 85% %Content Executed Vs. Planned > 200 Content Engagement

BENEFITS Learning Points Content curation, development of brand voice, creative writing LEAD Connection: Promoting AIESEC’s leadership development through relevant content

SUPPORT SYSTEM Education, training sessions, support and coaching from MCVP MaC Basic knowledge of EXPA Networking with other entities for GCP’s, student associations in Reykjavík and other youth spaces DETAILED OVERVIEW OF RESPONSIBILITIES

Graphic Design And Brand Alignment

Video Making

-Adapting designed content to the different media used by AIESEC in Iceland -Participate in creation and development of new pieces according to the communicational strategies set in place

-Research for video content that would be relevant for Icelandic youth -Create videos to improve awareness on AIESEC’s products and activities.

Content Creation -Adapting designed content to the different media used by AIESEC in Iceland -Participate in creation and development of new pieces according to the communicational strategies set in place

NST synergies -Synergies and coordinate actions with the other NST members -Monthly active attendance in virtual NST team meetings -Bi-Weekly review with the MCVP MaC/OGX

-OGX-

EXCHANGE WIZARD

ROLE OVERVIEW General Description

The NST OGX will support the Outgoing Exchange team for AIESEC in Iceland in creating solid partnerships as well as making sure the customer flow and Standards and Satisfaction are being taken into account in the process for each exchange ! participant in the entity

Responsibilities

Lead Generation, Customer Flow and Customer Service

Main stakeholders

AIESEC in Iceland National Office, Youth in Iceland

Duration

01/11/2016 to 31/03/2017

Function

OGX

Workload

min. 5 Hrs/week

Overall key performance indicators (KPI)

% Leads Tracked, %Customer flow tracking

Overall measure of success (MoS)

> 85% Leads Generated vs. Leads Planned > 75% #Leads on the Customer flow

BENEFITS Learning Points Strategy and Objective Planning, People Skills, Lead Generation,

LEAD Connection: Enabling AIESEC’s leadership development by supporting Exchanges

SUPPORT SYSTEM Education, training sessions, support and coaching from MCVP Basic knowledge of EXPA Networking with other entities for GCP’s, student associations in Reykjavík and other youth spaces

DETAILED OVERVIEW OF RESPONSIBILITIES

Lead Generation

Customer flow and customer service

- Planning and Making strategies for Generating interest about AIESEC in Iceland’s Exchange programs

- Getting to know OGX’s customer flow and how to guide our customers on every step of the process. - Facilitate customer support

-PR-

pr ninja

ROLE OVERVIEW General Description

The NST PR will support the Public Relations branch of AIESEC in Iceland, helping to create strategies for awareness of AIESEC and building strong relationships with the audiences that the entity interacts with.

Responsibilities

Brand Awareness, Media Relationship, NST Synergies

Main stakeholders

AIESEC in Iceland National Office, Youth in Iceland

Duration

01/11/2016 to 31/03/2017

Function

PR

Workload

min. 5 Hrs/week

Overall key performance indicators (KPI)

# Leads Planned vs. Generated, % Increase in Brand Awareness, # Events For Customers, # Mentions

Overall measure of success (MoS)

> 85% #Leads Planned Vs Leads Generated, > 90% #Events planned Vs. #Events Executed, > 2 #Mentions on Media, >50% Increase in Brand Awareness

BENEFITS

Learning Points Strategy and Objective Planning, People Skills, Lead Generation,

LEAD Connection: Building strong external relationships to support AIESEC’s leadership development

SUPPORT SYSTEM Education, training sessions, support and coaching from MCVP Basic knowledge of EXPA Networking with other entities for GCP’s, student associations in Reykjavík and other youth spaces

DETAILED OVERVIEW OF RESPONSIBILITIES

Media Relationships

Brand Awareness

-Helping in the creation of strategies for Influencer Marketing -Generate ideas on how to create better relationships with externals -Create press releases and other brand-aligned documents in order to increase AIESEC in Iceland positioning

- Planning and Making strategies for Generating interest about AIESEC in Iceland’s Exchange products - Creating strategies to increase AIESEC in Iceland’s Brand Awareness. - Set foundations for the initial PR view of the entity - Create Events targeted to youth and/or Externals where people get to know about AIESEC and its activities

NST synergies -Synergies and coordinate actions with the other NST members -Monthly active attendance in virtual NST team meetings -Bi-Weekly review with the MCVP MaC/OGX

NST General Questionnaire 1. What is your motivation? Why are you applying for NST in Iceland? 2. Which experiences, skills, abilities can you contribute to the NST position? 3. How do you imagine working in a virtual team? What are your experiences and how would you assure execution of your plans and projects?. 4. What do you know about the realities of youth in Iceland and Iceland as a country? write a two-paragraph summary

NST Speciﬁc Questionnaire NST MaC: Content Specialist Show your style! Send in links or samples of your Graphic Portfolio and/or Written content such as blog posts you’ve made

NST MaC: Audiovisual Hacker We want to check out your style! Send in links or samples of your Graphic Portfolio and Links to youtube videos you’ve made

NST OGX: Exchange Wizard Strategy and solutions is what we’re looking for! - Youth in Iceland is often reluctant to take a volunteering exchange abroad mostly because they need to work while they’re oﬀ school and for the big majority they don’t take internships because there isn’t a need for that since most students get jobs right out of the university. Based on this, how would you plan to support OGX in order to boost exchanges in the entity. We’re looking for fresh ideas, sharp analytical skills and feasibility of your proposals. Send your response in one (1) page A4/Letter size

NST PR: PR Ninja Time for you to showcase your skills! write a 500 word article about AIESEC in American English. We would like to see your approach on the article, tone of voice and how you’d manage to get to youth in Iceland

Questions and Doubts? If you have any questions regarding the application proces you can send an e-mail to Christiane Brück ([email protected]). For doubts regarding technical/functional questions, please send them to Danilo Nava ([email protected])

(Icelandic for “Good Luck”)