Explorer:    Contains  historical  census  data  with  some  international  data.    Capacities  available  are  side-­‐by-­‐side   Social       elements  to  present  a  narrative).    Techniques  for   analysis   and  story  mapping  (a  graphic  organizer  that  uses  media     data  spatially  include  dot  density,  bubbles,  and  choropleth  maps  (maps  that  use  symbols  and  shading  in   representing     predefined  areas  to  represent  the  average  property  value  in  that  area).         SimplyMap:    A  business-­‐oriented  database  intended  to  aid  in  market-­‐research  and  understanding  consumer     demographics.    Capacities  offered  are  ring  study  reports,  target  filters,  and  data  by  ZIP  codes  and  block  groups.         PolicyMap:    Data  centered  around  policy  indicators,  federal  regulation,  and  social  impact.    Capacities  offered  are     Data  Loader  and  geocoding  (a  computational  method  of  corresponding  geographic  coordinates  to  a  location).             Social  Explorer  (1790  –  present)       All  3  offer:     Demographic/residential  changes   US  business  patterns    •   Thematic  and  political     Household  energy  consumption   Election  data   mapping     Family  structure     •   Data  visualization     Employment  sector   World  development  indicators   •   Customization  of       Canadian  and  UK  2011  census   reports,  maps,  and     Slavery  data   Ireland  religion  data   tables     Farming  data   European  statistics   •   Advanced  data  filters         •   Exportable  options       SimplyMap  (1980  –  present)     All  3  contain/include:       •   ACS  census  data   Business  counts   NAICS  data     •   Crime  report   Market  segments   FIPS  code     •   Housing  data   EAIS  health  data       •   Religion  data   Nielsen’s  PRIZM  marketing  data   Sales  potential     •   Income  data     Retail  sales     •   Quality  of  life  data   Uniform  crime  report  detail   Consumer  price  index     •   Education  data   Weather  volatility   Consumer  price  index       •   Occupational     commute  data     PolicyMap  (2000  –  present)   •   Immigration  data           Non-­‐business  health  data   None  have:     Electoral  data   Lender   d ata   ( banks,   g ov.)   Start-­‐ u ps/small   b usinesses   •   Scripting/programming     Grant   a pplications     •   3D  or  imagery  analysis     Federal   g uidelines   Government   s pending   •   Data  edition       Reinvestment   f und   s tudy   •   Spatial  Regression     Federal  tax  returns     People  with  disabilities   Food  assistance  programs     Health  facilities         Designed  by:  Justin  Moore,  June  2017  

Map  Your  Data:  Online  Tools  

   

   

 

Get  Started  with  Online  Map/GIS  Tools     Social  Explorer  –  for  historical  census  information    

Home page starts

Choose wizard or predefined starting point

             map    

  Select Geographic Unit

builder

To print

 

More ways to present data

 

SimplyMap  –  for  business  and  consumer  demographics          

Further refined visualization

  Create new maps and reports without losing old ones Help your reader interpret your map

Newer users, choose wizard

 

Email, print, or download your report

         

Business locator is not available in Virginia Tech’s subscription

   

*SimplyMap  will  be  renamed  SimplyAnalytics  in  the  version  upgrade  scheduled  for  summer  2017.    

PolicyMap  –  for  social  data  and  regulation

 

 

                 

Source of data

Profiling preselected for predefined locations

Data indicators and predefined maps

 

 

 

 

 

 

 

 

 

 

Designed  by:  Justin  Moore,  June  2017