Mary Poppendieck [email protected] www.poppendieck.com Photograph © Tom Poppendieck

Copyright©2016  Poppendieck.LLC

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Copyright©2016  Poppendieck.LLC

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Don’t do

Projects IT Features Estimates Outsourcing Manage Dependencies  with Process Testing at the End Periodic Releases  Monolithic Architecture

Do

Constantly Evolving Products Platforms Full Stack Teams Problems Hypotheses Immediate Connection Manage Dependencies  with Technology Tests as Specification Deployment Pipeline Federated Architecture Copyright©2016  Poppendieck.LLC

3

R&D

Raw Materials

Manufacturing

Marketing/Sales

Customers

– Is a Pipeline R&D

Raw Materials

Photograph © Tom Poppendieck

Manufacturing

Marketing/Sales

Customers Copyright©2016 Poppendieck.LLC

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A Traditional Market 

– Is a Platform Photograph © Tom Poppendieck

Copyright©2016  Poppendieck.LLC

5

A Matchmaker – a business that connects members of one group with members of another group. A business based on enabling value‐creating interactions  between external producers and consumers. Photograph © Tom Poppendieck Copyright©2016  Poppendieck.LLC

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Efficient  Value Streams  Replace  Inefficient  Value Streams Mail Marketing Shopping  Research  Travel News ….

Photograph © Tom Poppendieck

Copyright©2016  Poppendieck.LLC

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Platforms  Replace Pipelines eBay Trip Advisor YouTube Facebook  Spotify The Cloud Mobile Apps Uber/Airbnb …. 

Photograph © Tom Poppendieck

Copyright©2016  Poppendieck.LLC

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Photograph © Tom Poppendieck

Copyright©2016  Poppendieck.LLC

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Photograph © Tom Poppendieck

Copyright©2016  Poppendieck.LLC

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Copyright©2016  Poppendieck.LLC

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Photograph © Tom Poppendieck

Photograph © Tom Poppendieck

Photograph © Tom Poppendieck

Photograph © Tom Poppendieck

Photograph © Tom Poppendieck

Copyright©2016  Poppendieck.LLC

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Copyright©2016  Poppendieck.LLC

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Platforms must do these things very efficiently: Identify a Core Value to be exchanged Reduce an important Friction in that exchange Attract Sufficient Participation to all sides of the platform Scale Value Creation Curate / Filter to present only relevant value to consumers Devise Rules and Pricing to promote fairness and good behavior Facilitate and Scale Value Exchange Create feedback loops to Generate Network Effects Photograph © Tom Poppendieck Copyright©2016 Poppendieck.LLC 15

Photograph © Tom Poppendieck

Copyright©2016  Poppendieck.LLC

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Video © Tom Poppendieck

Copyright©2016  Poppendieck.LLC

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Photograph © Tom Poppendieck

Copyright©2016 Poppendieck.LLC

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Copyright©2016  19 Poppendieck.LLC

Mary Poppendieck [email protected] www.poppendieck.com Photograph © Tom Poppendieck

Copyright©2016  Poppendieck.LLC

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Platforms (MSP Product Con).pdf

Problems. Hypotheses. Immediate Connection. Manage Dependencies. with Technology. Tests as Specification. Deployment Pipeline. Federated Architecture.
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