DEPARTMENT OF TOURISM AND RESORTS OF AUTONOMOUS REPUBLIC OF AJARA / GEORGIA
A J A R A
GEORGIA Area: 69,700 km2 Population: 4,630,841 Capital city: Tbilisi Official language: Georgian Climate: subtropical towards moderate Temperature: in summer from +17 C° to +29 C°, in winter from +5 C° to -10 C° Currency: Lari (GEL) Time zone: GMT +4 International Airports: Tbilisi, Kutaisi, Batumi
BLACK SEA BASIN
UKRAINE
Odessa
ROMANIA Sevastopol Constanta Yalta
AJARA Administrative Center: Batumi Total Area: 2.900 km 2 Coastline: 57 km International borders: Turkey to south Kerch Population: Approx. 400,000 Theodosia Administrative division: 5 Municipalities Novorossiysk Urban population: 48%
BULGARIA
Sochi Varna
BLACK SEA
RUSSIA
Nesebar Burgas
GEORGIA
Sinop
Batumi
Samsun Istanbul
AJARA
AZERBAIJAN
Trabzon
ARMENIA TURKEY
A J A R A
A J A R A
DEPARTMENT OF TOURISM AND RESORTS OF AUTONOMOUS REPUBLIC OF AJARA Department Of Tourism And Resorts Is a sub departmental establishment of Goverment of Ajara Autonomous Republic that is mainly involved in a state management of tourism and resorts in the
VISION: Ajara as a competitive tourist destination with hospitable people, original culture, well organized tourist and communication infrastructure, pristine nature and eco- friendly environment offering diversity of tourist products and high level of service all year round. MISSION: The department is a governmental organization supporting tourism development in Ajara region. It ensures the popularization of the region as a tourist destination on a national and international level, identification, diversification and development of tourist products and improvement of the service level in the region.
VISA REGIME Simplified visa regime A J A R A with 94 countries For more detailed information please refer to: www.geoconsul.gov.ge One of the safest countries in the world lifestyle9.com/2014 therichest.com
TRANSPORTATION Different means of transportation Air, marine, railway and road Nearest international : Batumi, Kutaisi, Tbilisi, Trabzon (Turkey) Batumi - Tbilisi 366km Batumi - Kutaisi 141km Batumi - Trabzon 167.34km
DID YOU KNOW?
A J A R A
GEORGIAN POLYPHONIC SINGING IS A PART OF THE UNESCO INTANGIBLE CULTURAL HERITAGE LIST THE 8000-YEAR- OLD GEORGIAN WINEMAKING METHOD WITH A TRADITIONAL CLAY VESSEL, CALLED A “KVEVRI” IS A PART OF THE UNESCO INTANGIBLE CULTURAL HERITAGE LIST GEORGIAN ALPHABET - ONE OF THE 14 EXISTING ALPHABETS IN THE WORLD SPECIAL HOSPITALITY AND SINCERITY OF THE PEOPLE
DID YOU KNOW?
A J A R A
GONIO FORTRESS - THE HISTORY OF GONIO-APSAROS FORTRESS HAS TIES TO THE GREEK MYTH OF JASON AND THE ARGONAUTS NOBEL BROTHERS' BATUMI TECHNOLOGICAL MUSEUM - IN BATUMI YOU CAN FIND NOBEL BROTHERS' TRACES WHO STARTED OIL BUSINESS AT BATUMI SEA PORT AJARA HAS ONE OF THE HIGHEST VOLUMES OF RAPTOR MIGRATION IN THE WORLD AND ATTRACTS NUMEROUS BIRDWATCHERS BATUMI BOTANICAL GARDEN IS ONE OF THE RICHEST IN THE WORLD
TOURISM VARIETIES SEA TOURISM
A J A R A
Georgia-the country of ancient history and culture; Abundance of religious, architectural and archeological monuments; Ajara- the region in Georgia with rich cultural heritage; 18 arch stone bridges; Ancient fortresses- Gonio, Petra
A subtropical climate, warm sea air, resort infrastructure; 21 km coastline eligible for swimming and sunbathing; Average sea water temperature +18ᵒ; Sea resorts and resort places: Batumi, Kobuleti,
CULTURAL TOURISM
Makhinjauri, Green Cape, Gonio, Kvariati, Sarpi. One of the fastest growing tourism varieties in Ajara
Year
2011
2012
2013
2014
Number of Ve s s e l s Number of Pessengers
8
10
16
26
3155
3632
5162 14720
CRUISE TOURISM
TOURISM VARIETIES 4 protected areas: Mtirala National Park, Kobuleti Protected Areas, Kintrishi Protected Area and Machakhela National Park and other natural monuments.
ECO TOURISM
A J A R A
Favorable conditions for rural tourism: the picturesque nature, diverse flora and fauna, hospitable culture Get involved in: farm life, cattle breeding, poultry farming, horticulture, viticulture and bee keeping. Learn about: popular national handicrafts, Try: delicious local dishes from fresh, pure ingredients Go: horseback riding, hunting, fishing, camping and sightseeing.
RURAL TOURISM “The Black Sea Coast and the surroundings of Batumi”-
Ajara - one of the longest lasting traditions of winemaking; Keda Municipality - the well- developed wine culture in Ajara.
Eastern Black Sea Migration Corridor”;
Unique wines produced in Ajara: “Kedis Tsolikauri” and “Chkhaveri”
Annual International Birdwatching festival – "Batumi Bird Fest"
WINE TOURISM
More than 1,000,000 migrating raptors
BIRDWATCHING
TOURISM VARIETIES The average height of Ajara's mountains; 2000-2500 meters Summer resort- Beshumi; 2000 meters above the sea level; Coniferous forest –ionized, fresh and healthy air;
A J A R A
On-going ski –mountainous resort infrastructure projects: A 4-season resort “ Goderdzi”; Khulo municipality - 2025 meters above sea level; 2 cable ways- company Doppelmayr; Pistes 6 cottages (4 room in each)- in total 72 beds Ski resort “Gomarduli” Shuakhevi Municipality- 1250 meters above sea level; Piste, cable ways Guesthouses
SKI MOUNTANOUS TOURISM Attractive MICE tourism destination; International events џ·Black Sea International Jazz Festival џ·Batumi International Classical Music Festival “Night Serenades” џ·Batumi International Art-House Film Festival “BIAFF” џ·International Festival of Animated Films “Tofuzi” International trade fairs
џ·International Trade Fair for the Tourism and Hospitality Industry “Expo Batumi” џ·“Batumi International Construction and Design Fair” џ·“Batumi International Agri-Products and Technology Fair” MICE TOURISM
џA wide array of casinos available to local as well as foreign gamblers
џCurrently 6 casinos within upscale hotels џ8 more casinos- in the end of 2017 џThe recent constructions of high class
hotels in Batumi-
further development of the casino industry
џGambling business - free from VAT
GAMBLING
SIGHTSEEING
A J A R A
BATUMI BOULEVARD Construction started in 1881French Gardener Michael D'alfons; A new, modern addition for the boulevard- Spanish architect; Length of the boulevard- 7 km stretch; One of the city's most attractive tourist attractions; Bungalows, café-lounges, restaurants, children's attractions, benches, sculptures and dancing fountains;
6 MAY PARK One of the oldest public parks in Georgia (1881). Amenities: Dolphinarium, aquarium, zoo, and amusement rides for children, boat tour on Nurigeli Lake;
BOTANICAL GARDEN One of the richest Botanical Gardens in the world; Prominent botanist and geographer Andrey Krasnov - 1912 111 hectares Nine phyto-geographic areas
SIGHTSEEING
A J A R A
BATUMI “PIAZZA” One of the most beautiful squares in Georgia; Several hotels, restaurants and cafes; A popular international entertainment venue; Concerts of famous Georgian and foreign performers: including Placido Domingo, Chris Botti, Sting, Macy Grey, Michel Legrand
CABLE WAY One of the most visited tourist attractions in the city; Café restaurants, terraces and a hotel; Wonderful panoramic view on the city
GONIO FORTRESS Supporting citadel first for the Romans and later to the Byzantians and Ottomans Ties to the myth of Jason and the Argonauts According to some sources-graveyard of Mathias, one of 12 disciples of Jesus Christ; Rich archeological materials -gold treasure Gonio Museum
SIGHTSEEING
AJARA KHARITON AKHVLEDIANI STATE MUSEUM an ancient Greek black-glazed crater
A J A R A
BROTHER NOBELS' TECHNOLOGICAL MUSEUM traces of famous Nobel Brothers in Batumi
BATUMI ART ARCHEOLOGICAL MUSEUM MUSEUM for those with interesting exhibitions a taste for the fine arts, of materials found exposition of during archeological Georgian artists excavations in Ajara
A NEW EXHIBITION AREA “41/41” works of street, modern and experimental art
MODERN ARCHITECTURE
A J A R A
B A T U M I the best face of modern Georgia
TOURIST INFRASTRUCTURE
INTERNATIONAL BRAND AND LOCAL HIGH CLASS HOTELS Total number of hotels: 437 Number of rooms: 5613 Number of beds: 13 911 In the nearest future there will be new popular brand chain hotels in Batumi: “HILTON”, ”MARINA COLISEUM”, “BABYLON TOWER” RESTAURANTS Total number of restaurants: 250 Total number of seats in restaurants: 19 843
A J A R A
TOURISM STATISTICS OF GEORGIA
A J A R A
21.2%
6 000 000
56.9%
5 000 000
5 365 356
1.9% 5 493 492
4 428 221 4 000 000
38.9% 3 000 000
35.4% 37.8%
2 000 000
1 000 000
763 231
1 051 749
22.7% 1 290 108
16.3%
2 822 363
2 031 717
1 500 049
0 2006
2007
2008
2009
2010
2011
2012
2013
2014
INVESTMENT ENVIRONMENT
џ џ џ џ џ џ
A J A R A
Strategic geographic location - connecting several important economic regions with more than one billion people, including European Union, CIS Countries, Turkey and the Caucasus Region We are number 8 out of 189 countries according to “Ease of Doing Business 2014” (IFC/World Bank) We are number 22 out of 178 countries according to “Index of Economic Freedom 2014” (Heritage Foundation) State and regional programs supporting business environment WTO member Association Agreement with the EU
THANK YOU FOR YOUR ATTENTION!
A J A R A DEPARTMENT OF TOURISM AND RESORTS OF AJARA AUTONOMOUS REPUBLIC 84/86, Parnavaz Mepe str. Batumi, Ajara, Georgia, 6010 +995 422 27 47 19
[email protected] gobatumi.com 2015
