711 Academy presents

Social Media & Digital Marketing 1 Day Workshop – E-Brochure Date: TBA Location: TBA

Visit: www.711academy.com | Email: [email protected]

C A L L : 9 8 363 17711 | 9 8 312 7 80 00 C O N F I D E N T I A L

Synopsis Program Description During the workshop, we will cover:

Program Objectives On completion of the workshop, participant shall be able to:

Overview of digital marketing Gain insights of several Social Media & Digital Marketing channels Leverage various tools which impact outcome of digital marketing activities Draw up an integrated digital marketing plan for the organization Design a content strategy

Mobile Marketing Email Marketing Social Media Marketing: o Facebook Marketing o LinkedIn Marketing

Who should attend?

Your Facilitator

Entrepreneurs & Business owners who want to maximize their

Sandeep Bajaj

revenues from online & digital marketing Middle and senior-level managers

An MBA (IB) from IIFT, he spent 10 years

from marketing, e-commerce, sales,

of his career working with corporates

and strategic planning

before turning into an entrepreneur.

Senior technology and information

Founder of Bulk Email SMS India (a

managers who support marketing,

digital marketing company catering to the

e-business programs, product,

top

brand, e-marketing, and advertising

Academy, his vision is to help India in its

Finance managers responsible for

journey of going digital. He is a Certified

customer profitability measurements

Internet Marketing Practitioner from EC-

Students & Marketing Aspirants

Council (US) & exclusive trainer for

interested in the field of Digital

Reliance Mutual Fund, Tata Docomo, HP

Marketing, Retail Marketing & Sales

on a Pan-India basis

Visit: www.711academy.com | Email: [email protected]

corporates

in

India)

and

711

C A L L : 9 8 363 17711 | 9 8 312 7 80 00 C O N F I D E N T I A L

Overview of Digital Marketing We shall learn about: Digital Marketing definition Digital vs Traditional Marketing Important statistics Benefits of Digital Marketing Forms of Digital Marketing

Mobile Marketing

We shall learn about: SMS Marketing Voice Call Marketing Short Codes & Long Codes Missed Call Service API Integration

Email Marketing We shall learn about: Infrastructure Design Content Email Lists Target IPs Spam

Visit: www.711academy.com | Email: [email protected]

C A L L : 9 8 363 17711 | 9 8 312 7 80 00 C O N F I D E N T I A L

Social Media Marketing Facebook Marketing F

We shall learn about: Facebook Page creation for business Facebook Ads & Boost Posts Facebook content strategy Importance of likes, shares, views and page insights

LinkedIn Marketing

We shall learn about: LinkedIn Page creation for business LinkedIn Ads & specific targeting Building network and getting more connections Recommendations, Endorsements and other options

Visit: www.711academy.com | Email: [email protected]

C A L L : 9 8 363 17711 | 9 8 312 7 80 00 C O N F I D E N T I A L