Rachel Brennan New York, NY [email protected] • • •

http://www.processoholic.net/ https://www.linkedin.com/in/racheldbrennan/

Developed and directed the business-focused middleware product marketing team for TIBCO. Sales leader with the distinction of closing the largest BPM-led deal in TIBCO's 20-year history. 2016 TIBCO company-wide Core Values Award winner for… o Planning and orchestrating the marquee experiences at the 2016 user conference o Facilitating TIBCO's first Women in Technology event o Pioneering the TIBCO mentoring program

PROFESSIONAL EXPERIENCE TIBCO Software Inc. / Staffware Plc | Palo Alto, CA (TIBCO acquired Staffware Plc | Swindon, UK in June 2004)

Director, Product Marketing

November 2011 – April 2017

Developed, directed, and motivated the global product marketing team for TIBCO's portfolio of businessfocused middleware products and services: å å å å

Business Process Management (BPM) Business Process Analysis (BPA) Low Code App Dev Citizen Developer Initiatives

å Master Data Management (MDM) å Data Quality å Customer Journey Mapping (CJM)

å Enterprise Collaboration å Customer Loyalty å Telco Fulfillment Solutions

Guided by my principle to “Make the complex consumable,” the team created business messaging, personas, sales enablement, thought leadership programs, content, campaign design and support, analyst relations and evaluations, and nurture streams for the business portfolio.

Key Accomplishments •

Product Launches: Launched TIBCO ActiveMatrix BPM 4.0—the most significant release of new capabilities in the product’s history. Managed PR, the creation of external content, coordination of sale enablement material, developed and implemented an awareness campaign, and briefed analysts for this major milestone. o Effort produced 25% increase in salesforce activity from previous quarter o Conducted 13 major and minor product launches for the product over the past 5.5 years with similar results

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Content Marketing / Demand Generation: In 2016 established BPM thought leadership & social media campaign that increased sales lead generation by 20% and qualified leads by 8% in 6 months. This is typical of the campaign outcomes conducted between product launch cycles. o Framework from this program has been applied by my team for other products.

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User Conference (TIBCO NOW) 2014 & 2016: Beyond core duties for the event, these years included marquee planning and orchestration of demos and sessions across all company products, offerings, and partners.

BPM Evangelist

January 2010 – November 2011 February 2007 – July 2008

The BPM Evangelist/Tiger Teams within TIBCO are temporary teams (lasting 12-18 months) of experts brought together to address a skills gap within the sales and technical sales teams. These teams are responsible for sales and technical sales enablement, post-sales awareness, sales certification programs, demo creation and scripts, first and second meeting sales materials, and participating in all BPM deals and proof of concepts as the subject matter expert.

Key Accomplishments •

Largest BPM Enterprise Sale: Lead Solutions Consultant that closed a 8 figure sale. Created the strategy and coordinated execution to see an OEM client through a 20-month cycle. Expanded the deal from BPM only to include the entire TIBCO middleware stack.

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Most Successful New Product Rollout: The top-to-bottom redesign of the flagship BPM product, drove the retraining effort of the entire legacy sales and technical teams to understand new offering. Revenue jumped 40% the first year after new platform launch and an addition 30% the second year—the most successful new product release in TIBCO history.

Global Business Architect

July 2008 – January 2010

The global business architect group was an elite group of TIBCO’s product-specialist architects. It was a hybrid group that worked on both pre- and post-sales projects globally, facilitated architecture sessions at the user conferences, worked with education to build certifications and training modules, as well as creating and leading a majority of the product specific post-sales and delivery enablement.

BPM Consultant/Architect

August 2002 – February 2007

BPM consulting and architecture work comprised of both technical implementation guidance; process automation and improvement work; as well as facilitating training courses. Engagements were across North America.

Various .com companies | Dallas, TX RHEL Linux/Solaris/NT Administrator

October 1997 – June 2002

Startup employees in the late 90s and early 2000s had to be Jill-of-all-trades. Though the primary role was a Red Hat Enterprise Linux, Solaris, and Windows NT Administrator, skills across the board were needed (E.g., Linux, Unix, and Windows Administration; Network Protocols; DNS; Email Protocols; Router and Switch configuration; load balancer configurations; network security; database administration). The foundational experience has been invaluable in my current efforts to always “Make the complex consumable.”

BOARD MEMBERSHIPS Digital Persona | Denver, CO Board Member

January 2017 – Present

Digital Persona is a MarTech startup set to disrupt lead management at B2B corporations. Lead fragments from demand generation activities rarely have enough information for contact or qualification. The first offering, ContactPERSONA, will validate and enrich lead fragments into full contacts.

MAIN RESPONSIBILITIES • • •

Attend quarterly board meetings and occasional steering committee meetings. Advise executive team on new or changing B2B marketing trends. Create occasional thought leader pieces for the B2B marketing community.

KineticArchitecture Dance Theatre | New York, NY President of the Board

December 2014 – Present

KADT is a non-profit modern dance company based in New York City that presents artistically progressive, socially relevant, and visually stunning pieces.

MAIN RESPONSIBILITIES • •

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Lead fundraising and grant activities as well as represent KADT at charity and artistic events. Set agenda and preside over quarterly board meetings. Advise KADT’s choreographer and company lead on marketing and technical matters. Graphic Design of all marketing materials.