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Slow'Food'Asia'Paciﬁc'Fes*val'' November 18 – 22, 2015, Korean'Interna*onal'Exhibi*on'Centre'(KINTEX),'South Korea

Slow'Food'is…' a"global,"grassroots"organiza.on,"founded"in"1989"to"prevent" the"disappearance"of"local"food"cultures"and"tradi.ons,"" counteract"the"rise"of"fast"life"and"combat"people’s"dwindling"" interest"in"the"food"they"eat,"where"it"comes"from"and"how"" our"food"choices"aﬀect"the"world"around"us."

GOOD

Quality,'ﬂavorsome'and'healthy'food'

CLEAN

'Produc*on'that'does'not'harm'the'environment'or'animal'welfare'

FAIR

'Accessible'prices'for'consumers'and'fair'condi*ons'and'pay'for'producers

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What'is'Slow'Food'Asia'Paciﬁc'Fes*val? Slow'Food'Asia'Paciﬁc'Fes*val'is'the'biggest'interna*onal'Slow'Food'event'' in'Asia,'dedicated'to'highPquality,'sustainable'and'smallPscale' food'produc*on.'It'brings'together'producers,'ar*sans,'' food'communi*es,'chefs,'youth'and'food'lovers'from'all'over'' the'world'with'a'par*cular'focus'on'Asia'and'Oceania.'

Events organized by Slow Food Korea Every even year: Slow Food Week (Nov/Dec – a domestic event in Korea)

Salone Del Gusto and Terra Madre (operation of Korean stand at Slow Food event in Italy)

Every odd year: Slow Food Asia Pacific Festival (international event in Korea)

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Event'History:'Slow'Food'Korea' 2009:'Interna*onal'Slow'Food'Conference' ' 2010:'Slow'Food'Fes*val'in'Korea' ' 2011:'Slow'Food'Fes*val'in'Korea' •  •  •  "

Collabora.on"with"the"IFOAM"World"Congress" 13"countries"from"Asia"and"Oceania" represented""

2012:'Slow'Food'Fes*val'in'Korea'

Trilateral'Slow'Food'Conference:''' Korea,'China,'Japan'' Taste"of"Fermenta.on"(themed"pavilion)" AgriKfood"market,"Taste"Workshops.""

AsiO Gusto 2013

Slow Week 2014

“A World to be Changed by Taste”

“Delicious Market”

• 

October 1 – 6, 2013

December 12 – 14, 2014

• 

44 countries represented

• 

164 international delegates

National Slow Food event where 150

• 

530,000 visitors

producers from across South Korea

First edition of the biggest Slow Food International event in Asia, dedicated To high-quality, sustainable and small-scale food production.

gathered in meetings and showcased good, clean and fair products.

d Asia o o F w o l S estival F c i f i c a P 5 – 22, 201 8 1 r e b m Nove ational n r e t In n Korea Centre n io it ib h Ex ea outh Kor S , ) X E T (KIN

4

AsiO'Gusto'2013'in'Numbers''

AsiO Gusto 2013 October 1 – 6 Namyangju sports complex

•  153'interna*onal'delegates'(invitees,'buyers,'tourists)'from'43'countries' •  46'stands'represen*ng'33'countries'in'the'interna*onal'pavilion'' •  5,000'visitors'to'the'four'interna*onal'restaurants'(Italian,"French,"Asian"and"Korea)'' •  Conferences:'84'Korean'and'interna*onal'speakers'from'20'countries,'' '''with'1,104'par*cipants'

Expected numbers Slow Food Asia Pacific Festival •  50 international exhibitors •  300 Korean exhibitors

•  533,000'visitors'' •  Ticket'sales'hit'€287,000'

Visitor purchase estimates:

10,364,430 EURO (533,000 visitors) ■ 100,093ppl ■ 215,117ppl ■ 142,121ppl ■ 95,669ppl

5

Visitor'Sta*s*cs' 80

AsiO Gusto 2013

69,9

Slow Food Week 2014 Satisfaction Research

Visitor Type

60 neutral 16%

40 18

20

9,1

dissatisfied 2% very satisfied 32%

3

0 family

coworker

group

60’s 10’s

50’s

15% 10%

40’s

17%

Sa*sfac*on'

Slow Food Week 2014

20’s

25%

16%

foreigner

Visitor Age satisfied 50%

30’s

17%

6

Slow'Food'is'a'Trend!' Sustainable'food'culture' makes'a'mark... KBS Prime Time News / MBC Prime Time News/ SB S Prime Time News Article on Slow Food Week 2014

AsiO Gusto 2013 News articles, press spotlights and broadcasting reports Total: 630 reports Foreign press: 33 reports from 32 countries

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Slow'Food'Asia'Paciﬁc'' Fes*val November 18 – 22, 2015 (4 days) Venue: Korean'Interna*onal'Exhibi*on'Centre'(KINTEX) Date:

Theme:

‘Memories of Taste’!

Exhibitors: 50 international exhibitors, 300 Korean exhibitors

Event organized by: Slow Food Korea in collaboration with Slow Food,

Terra Madre, Slow Food Week

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Slow Food Asia Pacific Festival

Core'Themes' 1.  Memories"of"Taste" " Exhibi.on"at"the"Slow"Food"theme"pavilion"" Food"and"experience"program"for"babies/children"

2. Five"elements"on"the"dining"table" " Five"sessions"(ﬁre,"water,"wind,"earth"&"human)"of"" interna.onal"conferences"and"programs"with"top"chefs' 9

Slow Food Asia Pacific Festival

Diagram'of'Slow'Food'Asia'Paciﬁc'Fes*val'

Slow"Food" Network"Zone

Slow Food International and domestic theme

Food Tradition & Fermentation Local production

Slow Food Restaurant

School of Taste Farmers’ & Culture Market Festival

Kids

Life & Sharing

Slow Food Kids Kids Food

Slow Food Conferences

Exhibition

Culture & Living

Organic, co-op farmers’ market, village enterprise

Food culture Living space industry

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Slow Food Asia Pacific Festival

Main'Theme'

Developing'tastes'at' the'age'of'3'keeps'' our'kids'healthy!'' ■ ‘School'of'Taste’:'enjoy'good,'clean'and'fair'food'through'' taste'educa*on'for'children'' ' ■ Exhibi*on'and'sales'pavilion'with'food'and'goods'for'babies/children' ' ■ Programs'that'parents'can'enjoy'with'babies/children''

Exhibi*on'&'Sales' (babies,'children,'' pregnant'women)'

Baby'Food' School'of'Taste

Children’s' Playground'of'Taste'

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Slow Food Asia Pacific Festival

Conference Themes

Five"elements"" on"the"dining"table' Interna.onal"events"with"experts,"producers"and"consumers"to"promote"" sustainable"farming"and"food"culture"in"connec.on"with"culinary"cultures"" and"the"ﬁve"elements:""Earth/Soil"–"Water"–"Fire"–"Wind/Air"–"Human""

wind

fire

human

water

earth 12

Slow Food Asia Pacific Festival

Top Chefs Taste meets taste An"excep.onal"feast"K"a"dinner"show"and"a"cooking"exhibi.on"prepared"by"top"" chefs"of"Slow"Food"and"representa.ve"cooks"from"Asia"and"Oceania." " Slow"Wine"and"fermented"alcohols"from"Asia"and"Oceania"will"lead"you"to"the"" en.cing"ﬂavors."" Participants (to be confirmed) Carlo'Petrini'(President"of"Slow"Food)" Ver.'Sunjae'(Korean"temple"food"expert)" Alice'Waters'(ViceKpresident"of"Slow"Food)" Michael'Pollan'(Food"journalist)" ※"10"domes.c/interna.onal"cooks"

Top'Chef''

Dinner'Show'

Top'Chef''

Cooking'Exhibi*on'

Top'Chef'' L

Tour'

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Slow'Food'Youth'Network' ● Disco'Soup:'' """"Food"waste"rescue"and"awarenessKraising"campaign" ' ● FarmPLook'Design'Award'Fashion'Show:' '' Proposals"from"young"&"talented"designers"" ' ● Interna*onal'Slow'Food'Poster'Biennale:' ''' Slow"Food"poster"exhibi.on"featuring"graphic"ar.sts"from"around"the"world" "

Look Farm- Award Desig

n

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Booth Information [Type 1] Basic Stand

[Type 2] Rental Stand

[Type 3] Empty Space

Space + equipment for product display

Space + equipment for product display (Premium)

Space only

6m

6m

3m

18 sqm

9 sqm 3m

3m

2,100 EUR/booth

3m

18 sqm

6,500 EUR/2 booths

3,600 EUR/2 booths

(including taxes)

(including taxes)

(including taxes)

Basic booth design

Join us! We welcome your participation and support!

SLOW FOOD KOREA CONTACT:'SLOW'FOOD'KOREA'''Skype:'asiogusto""EKmail:"[email protected]