ALPINE // NORDIC // FREERIDE // BACKCOUNTRY // ACADEMIC SUPPORT

5 YEAR STRATEGIC PLAN // WINTER 2018

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JHSC OVERVIEW

OUR PROGRAMS ALPINE // NORDIC // FREERIDE // BACKCOUNTRY // ACADEMIC SUPPORT

with its history, programs, staff, //JHSC, and events, is a real backbone of the Jackson Hole community

MARK BARRON, Former Mayor of Jackson, WY

JHSC serves 500 student-athletes annually through its programs and local partnerships All JHSC programs represent a long-term-athlete-development model which ensures the highest level of both participation and performance At younger ages, our programs accommodate anyone that wants to experience the sport. Progression through our program helps participants and our club meet and exceed national and international benchmarks

STAFF

COMMUNITY & ECONOMY

90 TOTAL STAFF // 6 F/T YEAR-ROUND STAFF

$2M+ BOOST TO LOCAL ECONOMY // 30+ DAYS OF COMPETITIONS

Our staff brings national caliber experience to our programs and operations

Local, regional, national, and international level training and competition

Coaches with National Team experience as coaches and athletes Stacked with former Olympic, U.S. Team, NCAA National Champion, NCAA and USCSA, and professional competitors

3 Legacy Events: Triple Crown series // Moose Chase Nordic Ski Race Town Downhill // Karen Oatey Pole, Pedal, Paddle Primary venues and partners: Jackson Hole Mountain Resort // Snow King Mountain // Trail Creek Ranch Teton County School District // Local independent schools // U.S. Forest Service

FROM OUR LEADERS

//DEAR FRIENDS, It is on behalf of the entire JHSC Board of Directors, and with great excitement and anticipation that we present this 5-Year Strategic Plan. Under the leadership of our new Executive Director, Brian Krill, and with the help of Steve Cohan, a consultant from the U.S. Ski and Snowboard, the Board worked over the past year to produce this Plan. At the outset, the Board divided itself into five subgroups corresponding to the five pillars of the Plan and then held more than 15 subgroup meetings. These meetings resulted in a comprehensive outline of the Plan which was then discussed and shaped in an all day meeting of the entire Board. Before finalization, Brian and board members met with representatives of the Club’s partners to obtain feedback and comments. We believe it was worth the effort.

With our Plan a new era for the Club begins. Execution of the Plan will produce a well-organized, highly-functional, financially-sound organization which we envision to be “World Class” in all aspects, both on and off snow. And with the funding of the scholarship accounts, the Club’s athletic programs will be accessible to our youth and there will be support for the high achievers to reach their greatest potential. Meanwhile, we celebrate: A rich 80-year history, as the oldest nonprofit in Jackson, WY 500 athletes and their dreams to be champions in both sport and life Current families, partners, and members that support the athletes every day

You – the Club’s many friends, supporters, donors, sponsors, and alumni The unlimited potential of this Club and this community We look forward to discussing the Plan with you, and seeing it come to fruition with your continued support. BILL CAMPBELL JHSC BOARD PRESIDENT

WORKING TOWARD OUR GOALS MISSION Inspire and develop studentathletes through innovative and accessible ski and snowboard programs that provide opportunities to pursue personal excellence in snowsports and life.

VISION Develop world-class competitive skiing and snowboarding programs, facilities, and staff that build champions in sport and life.

5-YEAR STRATEGIC GOAL

TARGET: 2018

ACHIEVED MAY 2017 ONLY 35 PODIUM CLUBS NATIONWIDE

// There's a lot of detail in this plan—the bottom line success of BRIAN C. KRILL JHSC EXECUTIVE DIRECTOR

the Club will be measured by the quality of the experiences the student-athletes have in our programs, and how that translates to their success in the sports and in life.

“IT IS EXCITING TO SEE JACKSON HOLE SKI & SNOWBOARD CLUB AND THE COMMUNITY ON THE MOVE! WE HAVE NO DOUBT THAT YOUR CURRENT PLANS WILL HUGELY BENEFIT YOUR ATHLETES, THE JACKSON HOLE COMMUNITY, AND THE NATION…WE LOOK FORWARD TO SEEING JHSC TAKE BOLD STEPS FORWARD.” TIGER SHAW President and CEO U.S. Ski & Snowboard LUKE BODENSTEINER Chief of Sport U.S. Ski and Snowboard

5 CORE VALUES Our 5 Core Values work together to create a model for the success of JHSC and its participants. When we realize each of these values, while maintaining their balance, the Jackson Hole Ski & Snowboard Club and all participants will reach full potential. Armed with these values, JHSC is able to fulfill its strategies for success.

TEAMWORK

// My kids have

seen more teamwork with the Club than they have with any team sport. Parent

SPORTSMANSHIP

// Sportsmanship

is the first value for my kids - learning to lose and win gracefully, making the right decision in any tough situation. Parent

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FUN

// Fun is enjoying

something and wanting to do it more. JHSC Staff

COMMITMENT

is a //Commitment desire to improve and become the best you can be. Donor

COMPETITION

// Working towards a

competitive goal and pushing boundaries is an important part of being an athlete. Board Member

vision for the Club //The and the plans to match it have never been this clear in the six years I have been on the board, including serving as President. It is so rewarding to see this process come together in such a meaningful way. JIM COLEMAN, JHSC Board Member

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5 PILLARS TO SUCCESS WHEN IT ALL COMES TOGETHER... Jackson Hole Ski & Snowboard Club can build on its success in the Jackson Hole area to lead on the regional and national stage. Realizing each of these pillars will ensure JHSC’s success for our athletes, community, and future generations.

ATHLETIC & PERSONAL SUCCESS

STRATEGIC PARTNERSHIPS

LEADERSHIP & GOVERNANCE

CULTURE & COMMUNITY

FINANCE & DEVELOPMENT

ATHLETIC & PERSONAL SUCCESS OBJECTIVES SHORT TERM 1-3 YEARS

1.

Athletic programming meets or exceeds established national and international standards with athlete performance outcomes consistent with top U.S. Clubs.

provide various levels of participation, 2. Programs supporting access and inclusivity. academic, and character education 3. Athletic, successfully prepare all JHSC athletes for

advancement to collegiate, national, and international levels of competition, and further pursue their athletic, academic, and life goals.

national-calibre staff and professional 4. Adevelopment are established and supported. and venues are established to support 5. Facilities objectives. and communication platforms are 6. Education implemented Club and community-wide.

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Develop and implement bestin-class programs aligned with U.S. Training Systems matrix Recruit, train, and mentor coaches Improve support of high level athletes New program and multi-sport options Improve facilities and venues Increase size of FIS and PostGraduate programs Improve financial support of coaches and staff

LONG TERM 3-5 YEARS

Significant improvement to venue and facilities Continue to grow FIS & PostGraduate programs Establish additional best-in -class program features (year round staffing, medical, and sport psychology staffing)

STRATEGIC PARTNERSHIPS OBJECTIVES SHORT TERM 1-3 YEARS

Build clear mutually beneficial partnerships Create needs list and plan for facility improvements with partners at each location

PRIMARY PARTNERS

Design long-term plan for academic programming and support for athletes Develop plan with partners for standardized process and liaisons

LONG TERM 3-5 YEARS

Improved facilities and longterm plans with primary venue partners Comprehensive high school winter sports academic-athletic model Sponsors enter long-term commitments and have specific account managers

®

Trail Creek NORDIC W I L S O N ,

W. Y.

Leverage strengths through collaborative efforts around shared goals.

AFFILIATIONS Establish relations with key support partners in the areas of: funding, permitting, housing, and other nonprofit support infrastructure.

SPONSORS Maintain and further develop key sponsors for funding, branding/marketing, community relations, and in-kind donations.

can’t do it alone, and that is what makes the Club so special… //We we are integrated with the community and our many partners. Nancy Leon, JHSC Board Member

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CULTURE & COMMUNITY OBJECTIVES

LEADERSHP & GOVERNANCE OBJECTIVES

FUTURE GOALS

1.

The mission and vision are clearly articulated internally and externally.

organizational objectives are supported by 2. All board and staff leadership. of the Board of Directors are trained 3. Members and understand their specific roles.

4.

Board matrix represents engagement from partners and stakeholders, and an optimal mix of expertise and social capital.

is one of the most respected and well 5. JHSC known non-profits in the Jackson Hole area.

1.

Consistently raise the profile of the JHSC both locally and nationally while maintaining JHSC brand, mission, vision, and values.

2.

Develop public relations, communications, marketing, and sponsorships that support JHSC internally, locally, and nationally.

3.

Establish feedback mechanisms to ensure JHSC is meeting relevant community needs.

4.

Build structures to assess if culture of JHSC is meeting the expectations of the articulated values.

Create Alumni Association Establish standing liaison posts with partners & community stakeholders Expand relationships with other community partners Doug Coombs Foundation, Teton Adaptive Sports, Special Olympics Analyze and enhance recruitment efforts Summer residents and visitor marketing and outreach plan Messaging platform and infrastructure that supports other pillars and all aspects of the Club Continue to build and strengthen the JHSC brand

FINANCE & DEVELOPMENT OBJECTIVES SHORT TERM 1-3 YEARS

Program fees increase from 42% to 50% of revenue Continued increase of annual need-based scholarships Development plan includes building Karen Oatey Scholarship Endowment to $500,000 balance in 1 year and $750,000 in 3 years Ensure staff compensation, terms, and housing are competitive Cultivate long-term support

LONG TERM 3-5 YEARS

1.

Financial model represents optimal revenue sources and ratios in program fees, development, and marketing. All necessary administrative, operational, development, marketing, and program infrastructure and goals are supported to profitability.

exhibits specific long-term financial 2. Club sustainability. financial resources are developed to 3. Adequate both support world-class programs and maintain community accessibility.

Program fees represent 55% of revenues Karen Oatey Scholarship Endowment to $1M balance Achieve 5% net revenue Operating reserve to represent 25% of annual operating budget Attract and retain highest quality staff with support equal to competitor organizations Collaborate with local 501c3 organizations to consolidate administrative structure

A representation of JHSC coaches...they clean up well! L > R: ANNIE RENDALL, Dartmouth // KRISTIN WADDLE, Bates // JENNY ALLEN, University of Colorado // SEPPI STIEGLER, University of Denver/USST/Team America (JHSC Alum) // JEFF MORAN, UVM/Professional Snowboarder // LINDSAY MANN, Dartmouth // ZACH SCHWARTZ, Dartmouth (JHSC Alum) // TINA ROBERTS, Dartmouth

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JHSC BY THE NUMBERS

OVER $400,000

JHSC CURRENT FINANCIAL SNAPSHOT

2017-18

Karen Oatey Scholarship Endowment 2018: Doubled scholarship budget

$50K TO $100K EMPLOYS 6 F/T YEAR-ROUND 90 TOTAL STAFF

$330,000 $87,209

198,951 $155,780

$94,681 $482,539 $210,400

INCOME

$1,912,945

$243,261

$161,107

EXPENSES

$1,924,025

Average of all programming represents less than

$9/HOUR

$795,325

$1,077,717

for training hours, representing significant community support Program Fees are

42% OF REVENUE More than doubled enrollment of Doug Coombs Foundation participants

11 TO 28 KIDS

MARKETING // 25%

8%

DEVELOPMENT // 17%

10%

FACILITIES & VEHICLES // 5%

5%

CLUB RACES // 11%

13%

PROGRAMS // 42%

56%

OPERATING

8%

“Other Income and Expense" (including scholarship reserves) covers the $11,080 net loss shown above. The approved budget represents $9,000 in net income.

FINANCIAL STRATEGIES FOR GROWTH are very excited about our new 5 year financial plan. //We It will allow us to best serve student-athletes with both need and merit-based scholarships, while providing the Club with more operating stability on an annual basis. Mike Zolik, JHSC Board Member

5-YEAR PRO FORMA BUDGET // 5 PRIORITIES TO DELIVER PROGRAM FEES & SCHOLARSHIP

NEED & MERIT BASED ENDOWMENTS

ESTABLISH RESERVES

Bring program fees closer to national market and increase revenues from fees while simultaneously increasing scholarship support

Build long-term sustainable structures that provide a foundation for scholarships.

Execute budgets and financial planning to generate annual operating reserves.

COMPENSATION & PROFESSIONAL DEVELOPMENT Invest in and expand key program staff, especially in leadership positions.

MARKETING & DEVELOPMENT

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This plan represents taking JHSC to a level of national prominence, giving sponsors and donors the opportunity to support and be part of a project with local, regional, national, and international importance.

SEE HOW

HELP US GET THERE! Our Strategic Plan is ambitious, but we feel it is also critical to the future success, national reputation, and potential of the JH Ski & Snowboard Club. There are many ways to get involved and help us reach our goals! Endowments build a stable future Annual Fund & Scholarships maintain high program quality and the Club’s character Volunteers are critical to all of our operations Sponsors find value in collaboration

jhskiclub.org/donate | Brian Krill [email protected]

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the Club is //Supporting supporting kids working hard,

setting goals, balancing sport and academics, and so much more. When I support the Club I think of my own love of skiing and all that the kids gain through pursuing these sports. Rick Hunt, JHSC Board Member

ANNUAL FUND & SCHOLARSHIPS

// Support for our annual fund keeps

our programs strong, helps us attract, retain, train, and support a stellar staff, and always push to improve program performance. We have doubled our annual needbased scholarship awards to ensure community accessibility. Your support here goes directly to athletes with financial need.

ENDOWMENTS

grow the Karen Oatey Scholarship // Help Endowment to $1,000,000 in the next 5

years to support need-based scholarships, and build upon the Betty Woolsey Olympian Endowment to provide for merit-based support. Ask about additional naming rights for sub-funds in the endowments.

Need-based scholarships provide resources for “community accessibility”

Merit-based scholarships reward and incentivize “personal excellence in sport and life” JS PHOTO

VOLUNTEER

hosts over 30 days of youth competition, //JHSC 3 legacy events, and other FUN-raising events. The volunteer effort is estimated to provide $200,000 of real value to the Club and helps make the Club a true community. We’d love to see you at our next event.

SPONSOR

you represent a brand, business, or service? // Do Let us know how the Club could partner with

you for our mutual success. The Club offers multiple sponsorship opportunities, and JHSC offers excellent local, regional, and even national exposure.

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// jhskiclub.org // [email protected] // 307.733.6433 // PO Box 461 // Jackson, WY 83001 JS PHOTO

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