strategically grow their fundraising chapters internationally. MAD At A Glance
Mission
Ad Grants Marketing Goals
India. The organisation is based out of Bangalore, India and empowers children living in orphanages and street shelters to discover their true strengths and unleash their full potential. MAD provides creative learning spaces for these children and works to improve the quality of their education and career opportunities.
• • Location: Bangalore, India
• Build a network of volunteers • Increase monetary donations • Drive awareness about seasonal events
Success Metrics Average 700K impressions a month 30K volunteer signups to date
Marketing Goals Gloria, Managing Director of MAD, says “Google Ad Grants is a must have re just getting online.” MAD uses their Google Ad Grants account to recruit passionate volunteers that can make a one year commitment to the organisation, raise awareness, drive online donations and identify and prioritize locations for international expansion. Impact of Google Ad Grants Google Ad Grants has provided a free means of targeting not just MAD’s existing operations in 23 cities, but the rest of India and the world. AdWords data shows which cities and countries have the highest interest in MAD and the organisation uses this data to identify where they should expand. In addition, Ad Grants allows them to build a network of volunteers that they would not be able to reach through traditional marketing methods. Approximately 20% of the organisation’s total volunteer base are AdWords leads and approximately 30% of their comes from their Ad Grants campaigns.
“Ad Grants is a strong channel for
international
donations
and also allows us to get early indicators of which countries MAD
could
expand
our
fundraising chapters to - based on the donations and interest we receive.” -Gloria Benny Managing Director, MAD
strategically grow their fundraising chapters internationally.
re just getting online.â MAD uses their Google Ad Grants account to recruit passionate volunteers that can make a one year commitment to the organisation, raise.
Google Ad Grants has provided a free means of targeting not just MAD's existing operations in 23 cities, but the rest of India and the world. AdWords data shows.
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This can be accomplished in several ways. Have someone in your network introduce you to grantmakers they know (either a Board. member, program officer or ...
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Use this kit to easily print out brochures, newsletters, and post to social media about this fundraising opportunity. Have a fundraising question or suggestion?
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