Success story – Better eCPM, Better Engagement “AdMob Rewarded excellent performance "Google search app installVideo adsshowed have been a very among all on fill and eCPM effective channel fornetworks Walmart to rate acquire newin our main marketplaces. With rewarded video ads implemented in users efficiently and at scale.””
Brian
suitable scenarios in our Games apps, we even see user Mobileengagements. “ Buser,better Senior Manager Marketing
-- Chen Yong , SVP of Cheetah Mobile Background
Goal
Approach
Results
BADLAND2 is a multi-award-winning adventure game published by Cheetah Mobile. Google Play "Best of 2016" game.
Monetize games without interrupting or compromising user’s gaming experience.
Used AdMob rewarded video ads and other rewarded local networks to monetize the game.
eCPM: +40% Fill rate in US: 93%+ Monthly User Retention: +3%
Google Confidential and Proprietary
Badland2 - Rewarded ad scenario
Rewards : Booster skill, Free super dash Control: Check-in is daily, super dash can be acquired every 5 plays at checkpoint
Case 2: Game over at the same checkpoint for 5 times, a popup appears, Press “GET FOR FREE
Success story â Better eCPM, Better Engagement Services
âAdMob Rewarded Video showed excellent performance among all networks on fill rate and eCPM in our main marketplaces. With rewarded video ads implemented in suitable scenarios in our Games apps, we even see better user engagements. â -- Chen Yong , SVP of Cheetah Mobile. Success story â Better eCPM, Better ...
âAdMob Rewarded Video showed excellent performance among all networks on fill rate and eCPM in our main marketplaces. With rewarded video ads implemented in suitable scenarios in our Games apps, we even see better user engagements. â -- Chen Yong
Background. Appxplore is a mobile game development studio based in. Kuala Lumpur. Established in. 2011, it has published a number of titles to public and critical acclaim. Goal. To maximize total app monetization revenue via engaging rewarded ads wit
"Google search app install ads have been a very effective channel for Walmart to acquire new users efficiently and at scale.ââ âThe user base of my games come from the developing countries where users are not familiar with premium payment metho
"Google search app install ads have been a very effective channel for Walmart to acquire new users efficiently and at scale.ââ âThe user base of my games come from the developing countries where users are not familiar with premium payment metho
Used AdMob rewarded ads and other rewarded networks through AdMob mediation for both Android and iOS games. Results. Ad revenue increased +15%. eCPM +56%. Ad revenue contribution 10%. âImplementing AdMob rewarded video and rewarded mediation helped
Brian Buser, Senior Manager Mobile Marketing. "Google search app install ads have been a very effective channel for Walmart to acquire new users efficiently and at scale.ââ Success story â Higher user engagement and monetization! Background. Oc
"Google search app install ads have been a very effective channel for Walmart to acquire new users efficiently and at scale.ââ Success story â Higher user engagement and monetization! Background. Octro is a leading mobile game developer that fi
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