Success story – Higher user engagement and monetization! “AdMob rewarded adsbeen helpedausvery increase "Google search app install ads video have user engagement and monetisation for 'Indian effective channel for Walmart to become acquire new Rummy' game. It has a considerable part of the ad revenue. AdMob rewarded video users efficiently and atoverall scale.””
Brian Buser,
mediation supports a larger list of networks, and it easy for us to manage them in a single Seniormakes Manager Mobile Marketing place.” -- Himanshu Devra, Product Manager at Octro
Background
Goal
Approach
Results
Octro is a leading mobile game developer that first launched mobile games in the poker and rummy categories in India
To maximize total app monetization revenue via engaging rewarded ads with the best user experience
Used AdMob rewarded ads and other rewarded networks through AdMob mediation for both Android and iOS games
Increased avg session length +15% from 7.8 to 9.2 mins Ad revenue contribution 20%
Google Confidential and Proprietary
Indian Rummy - Rewarded ad scenario 1. User clicks on ‘Watch Video Get Free Chips’ from Products Shop screen
4. User watches video
2. User can watch video on losing the game to get chips
Rewards : 2000 Chips
3. User can watch video while waiting after having lost a round
Success story â Higher user engagement and ... Services
Brian Buser, Senior Manager Mobile Marketing. "Google search app install ads have been a very effective channel for Walmart to acquire new users efficiently and at scale.ââ Success story â Higher user engagement and monetization! Background. Octro is a leading mobile game developer that first launched mobile games ...
"Google search app install ads have been a very effective channel for Walmart to acquire new users efficiently and at scale.ââ Success story â Higher user engagement and monetization! Background. Octro is a leading mobile game developer that fi
"Google search app install ads have been a very effective channel for Walmart to acquire new users efficiently and at scale.ââ âThe user base of my games come from the developing countries where users are not familiar with premium payment metho
"Google search app install ads have been a very effective channel for Walmart to acquire new users efficiently and at scale.ââ âThe user base of my games come from the developing countries where users are not familiar with premium payment metho
âAdMob Rewarded Video showed excellent performance among all networks on fill rate and eCPM in our main marketplaces. With rewarded video ads implemented in suitable scenarios in our Games apps, we even see better user engagements. â -- Chen Yong
âAdMob Rewarded Video showed excellent performance among all networks on fill rate and eCPM in our main marketplaces. With rewarded video ads implemented in suitable scenarios in our Games apps, we even see better user engagements. â -- Chen Yong
eliminated discrepancies between our internal BI and attribution tool, so we're more confident in our marketing spend.â Hitwe meets its goal of optimal user engagement with Firebase. - Ann Lavrisheva. PPC Manager, Hitwe. Goals. ⢠Understand user
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Get the latest tips and best practices in our Playbook app. Feature testing. How do you test optimization ideas? Smart feature releases. How do you release new ...
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Used AdMob rewarded ads and other rewarded networks through AdMob mediation for both Android and iOS games. Results. Ad revenue increased +15%. eCPM +56%. Ad revenue contribution 10%. âImplementing AdMob rewarded video and rewarded mediation helped
"Google search app install ads have been a very effective channel for Walmart to acquire new users efficiently and at scale.ââ "Implementing AdMob ... JOYCITY is a mobile first developer of games and entertainment for iOS and. Android. Goal. To m
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