Success story – AdMob Rewarded Ads Increase User Spending Title : Game of Dice
"Google search app install adsrewarded have been a very "Implementing AdMob ads helped us not just monetizing non-spending users but increasing effective channel for Walmart to acquire new overalland revenue of the game, including IAP revenue. users efficiently at scale.””
Also, admob mediation made it easy to compare our performance across ad networks." Brian Buser,ad Senior Manager Mobile Marketing -- Somin Oh, Ad Monetization Manager, JOYCITY Background
Goal
Approach
Results
JOYCITY is a mobile first developer of games and entertainment for iOS and Android
To monetize non-spending users in the IAP-heavy game without cannibalizing IAP revenue
Used AdMob rewarded ads and other rewarded networks through AdMob mediation
IAP revenue increased +10% Ad revenue contribution 2% Maintained DAU / PU Google Confidential and Proprietary
Game of Dice - Rewarded ad scenario 1. User clicks on ‘Shop’ menu
Rewards : Character card, Skill card, Boost daily reward (2X) Control: Cool time applied (the menu disappears during cool time)
2. User choose ‘Skill card gatcha’ or ‘Character gatcha’ menu
Success story â AdMob Rewarded Ads Increase ... Services
"Google search app install ads have been a very effective channel for Walmart to acquire new users efficiently and at scale.ââ "Implementing AdMob ... JOYCITY is a mobile first developer of games and entertainment for iOS and. Android. Goal. To monetize non-spending users in the IAP-heavy game without cannibalizing ...
developer of games and entertainment for iOS and. Android. Goal. To monetize non-spending users in the IAP-heavy game without cannibalizing IAP revenue. Approach. Used AdMob rewarded ads and other rewarded networks through AdMob mediation. Results. I
With AdMob rewarded ads we not only maximized revenue by monetizing non-spending users, but also improved app engagement & retention. The best thing is how easy it is to integrate and manage; you can earn more by doing less! -- Vincent Lin, VP, Cyber
With AdMob rewarded ads we not only maximized revenue by monetizing non-spending users, but also improved app engagement & retention. The best thing is how easy it is to integrate and manage; you can earn more by doing less! -- Vincent Lin, VP, Cyber
"Google search app install ads have been a very effective channel for Walmart to acquire new users efficiently and at scale.ââ âBy implementing AdMob rewarded video alone, we have seen an increase in our ads revenue by 20%!. In addition, AdMob
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II. âEligibility Requirements: â. The Referral: â. Must not have a preexisting AdMob account;. â. Must âsign up for AdMob âandâ activate an AdMob account â(i.e, start showing impressions) within 30 days of the referral dateâ;. â.
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"Google search app install ads have been a very effective channel for Walmart to acquire new users efficiently and at scale.ââ Success story â Higher user engagement and monetization! Background. Octro is a leading mobile game developer that fi
Background. Appxplore is a mobile game development studio based in. Kuala Lumpur. Established in. 2011, it has published a number of titles to public and critical acclaim. Goal. To maximize total app monetization revenue via engaging rewarded ads wit
âAdMob Rewarded Video showed excellent performance among all networks on fill rate and eCPM in our main marketplaces. With rewarded video ads implemented in suitable scenarios in our Games apps, we even see better user engagements. â -- Chen Yong
"Google search app install ads have been a very effective channel for Walmart to acquire new users efficiently and at scale.ââ âThe user base of my games come from the developing countries where users are not familiar with premium payment metho
Brian Buser, Senior Manager Mobile Marketing. "Google search app install ads have been a very effective channel for Walmart to acquire new users efficiently and at scale.ââ Success story â Higher user engagement and monetization! Background. Oc
