Success story – Easier process, better performance! "Google search app“Implementing install ads have a very AdMobbeen rewarded video and rewarded mediation helped new us maximize effective channel for Walmart to acquire via automated process. “.” users efficiently andtheatrevenue scale.”” AdMob mediation helped us to manage multiple ad Mobile networksMarketing via easy process!” Brian Buser,--Senior Manager -- Desmond Lee, CEO of Appxplore Background
Goal
Approach
Results
Appxplore is a mobile game development studio based in Kuala Lumpur. Established in 2011, it has published a number of titles to public and critical acclaim.
To maximize total app monetization revenue via engaging rewarded ads with the best user experience
Used AdMob rewarded ads and other rewarded networks through AdMob mediation for both Android and iOS games
Ad revenue increased +15% eCPM +56% Ad revenue contribution 10%
Google Confidential and Proprietary
Rewards : Coins or Gems
Alien Path - Rewarded ad scenario 1.
Different designs of “Supply Ship” showed up on the main page.
2.
Once users click on the ships, can get extra coins by watching the rewarded videos.
Google Confidential and Proprietary
Rewards : Coins
Alien Path - Rewarded ad scenario 1.
After the stage has been cleared, a “Victory” box show up.
2.
Players can get +50 additional coints if they choose to watch the rewarded videos.
Success story â Easier process, better performance! Services
Background. Appxplore is a mobile game development studio based in. Kuala Lumpur. Established in. 2011, it has published a number of titles to public and critical acclaim. Goal. To maximize total app monetization revenue via engaging rewarded ads with the best user experience. Approach. Used AdMob rewarded ads.
Used AdMob rewarded ads and other rewarded networks through AdMob mediation for both Android and iOS games. Results. Ad revenue increased +15%. eCPM +56%. Ad revenue contribution 10%. âImplementing AdMob rewarded video and rewarded mediation helped
âAdMob Rewarded Video showed excellent performance among all networks on fill rate and eCPM in our main marketplaces. With rewarded video ads implemented in suitable scenarios in our Games apps, we even see better user engagements. â -- Chen Yong
âAdMob Rewarded Video showed excellent performance among all networks on fill rate and eCPM in our main marketplaces. With rewarded video ads implemented in suitable scenarios in our Games apps, we even see better user engagements. â -- Chen Yong
"Google search app install ads have been a very effective channel for Walmart to acquire new users efficiently and at scale.ââ âThe user base of my games come from the developing countries where users are not familiar with premium payment metho
"Google search app install ads have been a very effective channel for Walmart to acquire new users efficiently and at scale.ââ âThe user base of my games come from the developing countries where users are not familiar with premium payment metho
1. Digital marketing made (much) easier. Benefits of Google Tag Manager. Free and easy tag management. Want to focus on marketing instead of marketing ...
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"Google search app install ads have been a very effective channel for Walmart to acquire new users efficiently and at scale.ââ Success story â Higher user engagement and monetization! Background. Octro is a leading mobile game developer that fi
developer of games and entertainment for iOS and. Android. Goal. To monetize non-spending users in the IAP-heavy game without cannibalizing IAP revenue. Approach. Used AdMob rewarded ads and other rewarded networks through AdMob mediation. Results. I
Brian Buser, Senior Manager Mobile Marketing. "Google search app install ads have been a very effective channel for Walmart to acquire new users efficiently and at scale.ââ Success story â Higher user engagement and monetization! Background. Oc
"Google search app install ads have been a very effective channel for Walmart to acquire new users efficiently and at scale.ââ "Implementing AdMob ... JOYCITY is a mobile first developer of games and entertainment for iOS and. Android. Goal. To m
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With AdMob rewarded ads we not only maximized revenue by monetizing non-spending users, but also improved app engagement & retention. The best thing is how easy it is to integrate and manage; you can earn more by doing less! -- Vincent Lin, VP, Cyber
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