Suite 709 Cranks it into Party Mode with Events How Suite 709 uses Google+ Events to connect with music lovers worldwide
The big idea Austin-based band Suite 709 wanted a way to grow their fan-base and share their music with a wider audience. Google+ Events and Hangouts On Air help the band connect directly with music fans across the globe. On tour, the band uses Events to promote upcoming shows and collect a unique perspective of each performance with photos uploaded via Party Mode. In the Party Mode app, all photos and videos taken during an Event are automatically uploaded to the Event’s photo collection on Google+.
Case Study
How they did it One week before each show, Suite 709 creates a Google+ Event and sends out invitations to fans, encouraging participation online and in-person. Band members interact directly with fans through the Event stream, responding to questions, encouraging followers to invite their circles, and posting pictures live via Party Mode at the event. A few hours before each show, the band hosts a behind-the-scenes Hangout On Air to connect with fans and build engagement around the Event. Events
At the concert, Suite 709 reminds fans to add photos to the Event using Party Mode, giving fans incentive to revisit the page after the show is over.
“Party Mode is a great way to share photos at concerts. It’s been awesome having all the photos from an event stored back in one album.” Dietrich Schmidt, Keyboardist, Suite 709 Local
The impact
3,000
Article Mentions
12,000,000
Broadcast Impressions
Suite 709 caught the attention of music lovers worldwide by providing a highly interactive, 360 degree view of their musical journey with Google+ Events and Hangouts On Air. Album sales and concert attendance are on the rise and, in less than six months, Suite 709 has gained more than 280,000 followers on Google+.
Connect with Suite 709 on Google+ Suite 709 concert Event page Behind-the-scenes Hangout with Suite 709 in Dallas
Suite 709 Cranks it into Party Mode with Events Services
directly with music fans across the globe. On tour, the band uses Events to promote upcoming shows and collect a unique perspective of each performance with ...
One week before each show, Suite 709 creates a Google+ Event and sends out invitations to fans, encouraging participation online and in-person. Band members interact directly with fans through the Event stream, responding to questions, encouraging fo
Mar 1, 2016 - 05. 04. The fine print. These events are hosted on a volunteer basis. It's important to keep in mind that you are not hosting a. Google event, but rather a language event for your. Community. We know that hosting an event isn't easy. Wh
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