SUSTAIN EVANSTON – LOW CARBON MOBILITY MEETING January 25, 2014 9:00 AM – 12:00 PM Evanston Public Library, 1703 Orrington Avenue, Evanston Healthy Evanston Breakout Minutes

Create a Healthy Evanston Campaign that focuses on getting Evanston residents of all ages to increase their in-Evanston travel by non-auto means. This campaign would focus on trips with an origin and destination within the city of Evanston, giving special attention to the nearly 50% of Evanston residents who both live and work within the city, and to students who go to school within the community. This would work at the grassroots level with block clubs and schools to promote walkin, biking and transit. It would catalyze a range of creative strategies, including walking clubs, safe routes to school, walking school buses, bicycle safety, bicycle pools, and access to cargo bikes, among other ideas. It would work with the Green Teams at Evanston public schools and existing student initiatives. It would develop and roll out a marketing campaign, “Live Healthy” focused on making non-auto mobility fun, social, and active.                   

Hubs in healthy businesses (all grocery stories)- probably meant grocery stores? Certification-Healthy Evanston Less parking, more bike racks Bike paths Posters/t-shirts “Personality”- name routes Cool Images, spirit Something to touch Fun; sticker on bike Bridges-murals Promoting walking among middle, HS students How to convince teens it is cool to walk? Technology People are moving together- it’s second nature Sociability Include the practical pieces- how to get from here to there Easy access Message o Get lean; go/stay green Personal motivation

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Organizing message o Use cars less, bikes more, walk more Why? health, climate, sociability How to do it Diversification of access Marketing tools Walking school bus $ motivation to organize walkers (school bus)

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Message- “Get lean, stay green” Use cars less, walk more, bike more “Personality,” spirit, Incorporate art, cool images Why? o Health o Sociability o Climate How? Diversified means o Hubs- urban, cross roads, TJ, WF (?) o Store certification o Apps o Posters o T-shirts o Make it easy o Walking school bus o Ubiquity, ease, simplicity o Community organizing

Summary 2- Detail    

Events/fairs Start up Get it going Walking school buses o Moms o Sociable- social benefits of kids (?) o Shows neighborhood to kids o Before high school groups walking o Create jobs

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Promote biking over bad parking Bike stickers Murals (bridges) Store certification/way for showing support for campaign Maps/apps/facebook/real-time info Hubs/station TJ Whole food