The stock market of apps
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Company Structure Apptrade Team App Portfolio Marketplace App Portfolio Accounts Structure Federated Public Offerings Apptrade’s Goal Apptrade’s Platform Portfolio Strategies Sponsors App Publishers App Dashboard Knowledge App Portfolio Valuations Market Landscape The Apptrade Difference App Portfolio Expansion Daily Operation Flow Portfolio Administration Platform Expenses Master Token: APPX Master Token Revenue Distribution Apptrade Key Events Post ITO Objectives Summary Online Presence Media
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Company Structure The portfolio marketplace of royalty backed tokens exists as decentralised network that will operate on the Bitshares blockchain. OpenLedger Apptrade Aps will host all app portfolios as separate autonomous entities on OpenLedger’s decentralised exchange. OpenLedger’s underlying architecture, Bitshares, features tools that give token creators access to a range of finance focused products. Compliancy is found in particular permissions that are essential to maintain a secure and responsible decentralised market. OPENLEDGER DEX and OPENLEDGER APS: Apptrade LLC has the backing and support of Ronny Boesing, owner of OpenLedger ApS, a company registered in Denmark, part of EU. OpenLedger has a smartcoin creation and trading platform named the DEX or the decentralized exchange. Apptrade is partnering with the decentralised conglomerate OpenLedger DC with the registered company OpenLedger ApS as a base. The Apptrade portfolio marketplace exists as a series of master accounts on the OpenLedger DEX. Openledger Apptrade ApS will create these accounts that will be issuing the first series of portfolio offerings.
OpenLedger’s Apptrade ApS is a joint partnership between OpenLedger ApS and Apptrade LLC. Apptrade LLC is registered in the United States.
www.apptrade.io www.openledger.info
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Apptrade team Daniel Pineda - President (chairman) Jeffrey Meyers - Chief Financial Officer (chairman) Alex Tchaikovsky - Chief Operating Officer (chairman) Brian Lemster - Technology Partner from Halcyon Christofano Reyes - Systems Administrator America Lopez - Lead Blockchain Developer Brian Duffy - Creative Director Brian Funnagan - Communications Phil Donahue - Director of Developer Relations Valerie Atamian - Business Development
App Portfolio Marketplace Overview A portfolio of apps may have the potential to compete with traditional commodities such as stocks or real estate. By linking apps in a portfolio the probability of extending individual app values increases. Apptrade defines apps as any digital good that can be experienced through an electronic device. Including mobile applications, music, digital art, games, ebooks, and other digital media. Portfolios are made of raw digital I.P. that focus on royalty streams. Avoiding equity stakes in companies. App portfolios serve as automated incubators, adding value with cross promotions and funding. The sales listing is free forever until the moment an app joins a portfolio listing and gets funded. After joining a portfolio, tier based payments are expected to be pooled into a portfolio’s reserve. An app portfolio’s value is represented in digital tokens issued by a portfolio’s reserve. Tokens are used to secure value on the blockchain. Each portfolio reserve pays earnings pooled from all respective apps listed within a portfolio. Publishers are individually responsible for having their payments sent through a fiat gateway to enter their earnings into the decentralized exchange ecosystem. App Reserve. Each app portfolio issues a fixed supply of digital tokens. These digital tokens are backed by the cashflow pooled from an app portfolio’s earnings.
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Organizational Model. Apptrade presents an organizational model of collaborative funding on the blockchain. Different than traditional crowdfunding, collaborate funding features multiple projects per campaign. Supporting a group of projects by way of purchasing digital tokens backed by all project earnings featured in an app portfolio. Publishers can raise capital without creating debt or giving up equity through joining a portfolio. Business Model a. Apptrade makes money when funds are raised selling tokens through the platform. b. Apptrade earns a commission when we broker the sale of apps. Apps are incubated in a portfolio where they’re grown before they’re sold. Apptrade offers a solution for app developers to increase exposure for their apps with the potential for funding and sale of their digital properties. For portfolio token buyers, also known as sponsors, app portfolios provide an opportunity to diversify risk across a portfolio of apps. Sponsors get exclusive access to a private dashboard where they can track the respective portfolios they support.
App Portfolio’s Account Structure The Apptrade web platform acts as an objective, automated facilitator of value. Apptrade will set up a universal set of parameters that will be present in all app portfolio markets. Sponsors can expect a the same token design and campaign structure that standardizes each portfolio's payout schedule. This is not one fund backed by apps, it’s a marketplace of app portfolios. Each portfolio will be influenced by sponsors and portfolio administrators. Each portfolio features a demand driven roll out of tokens for public circulation. The purpose of the controlled rollout of tokens is to ensure a gradual build up of the general app portfolio. Tokens are rolled out as the demands of the portfolio’s inventory increases. For example, if a portfolio’s market cap rises, and capital demand goes up, the portfolio will roll out additional 10% from the total token supply. Total supply of tokens per portfolio : 1,000,000 Apptrade stores the uncirculated supply in a multi-signature, cold storage account. Each portfolio’s blockchain ID will be made available to the public at time of creation. Sponsor accounts ( each 10% increment, 100,00 portfolio tokens) 3
a. 5% (0.02 ) Public sponsors : 250 positions x $25,000 = $6,250,000 b. 5% (0.20 ) Power sponsors: 25 positions x $100,000 = $2,500,000 This allows a total of 2,500 public sponsor positions & 250 power sponsor positions per portfolio. Market value of each 10% increment = $8,750,000 Potential market value of a portfolio's total token supply = $87,500,000
When Sponsors Buy Portfolio Tokens: VALUE IN - Token Revenue 80% of token revenue is allocated to publisher accounts. 4
20% goes to administrative accounts and a liquidity buffer. is split between administrative accounts and a neutral liquidity buffer that portfolios reserve for arbitrary, non programmed allocations in special conditions. (bonuses, bounties) When Sponsors Accounts Are Paid from pooled revenue: VALUE OUT- App Revenue 80 % of app portfolio revenue is paid out among sponsor accounts. 20% of portfolio revenue earnings is distributed to a buy back reserve for APPX Mster Token holders. Apptrade itself, a semi autonomous entity that looks to become self sustainable if the right incentive structures provoke willful participants to bring value to Apptrade. Any sponsor can increase one’s own stake of a portfolio's token supply. Token holders can sell their tokens to each other anytime after their vesting period of one year from purchase of their positions. Ambitious sponsors would need to connect with willing holders on the OpenLedger DEX. Administrative Accounts (ADMIN) 10% of earned portfolio token sales (TOKEN REVENUE IN) and 10% of pooled app royalties (APP REVENUE OUT) are directed to administrative accounts. This is for people who keep the platform running in-house and for the brand ambassadors, known as “app brokers,” who refer apps and sponsors to Apptrade’s network. Brokers earn a portion of tokens from a portfolio when referring an app. More information about the app broker is available in the app broker packet. Portfolio hosts and app brokers will orchestrate a precise year round management of people, visual design, functional aesthetics and monetization strategies. App portfolios are solicited to institutional buyers and accredited funders from private relationships in tangent with keeping token sales open ended. Speculators may move beyond buying tokens to acquire ownership of any apps in their shared portfolio. This includes buying a more controlling stake of the token supply, if other holders are willing to sell their portfolio tokens. Holding majority and controlling stake of the tokens is like changing deed to a property, as it doesn't affect tenant's monthly payments. The app will keep on making their monthly contributions to their portfolios reserve’s respective blockchain address on Openledger. 5
Federated Public Offerings-
Revenues from the sale of tokens are given to publishers so they may grow their apps. In turn, app revenues pooled are automatically paid out to sponsors and administrators through the system's automated monthly buy-back program.
Token Revenue In
App Revenue Out
A consortium of app publishers utilize the app portfolio for: a. Cross marketed distribution for their app. b. Funding for their promotional resources. c. An outlet to sell their app to private buyers. Toted as collateral, app portfolio token reserves will attract sponsors looking to benefit from the portfolio’s cash flow without the need to own any app initially. If a sponsor feels comfortable with an app’s performance, then a sponsor may make an offer to purchase the rights of any unsold app desired. Sponsors show their support by 6
purchasing an app portfolio’s tokens. The pooled profits are routed automatically to the necessary accounts that need the funding, all managed by code. App publisher are individually responsible for making their payment to the pool of their shared portfolio.
A “Mutual Fund” For Apps App portfolio's give sponsors a way to test drive a collection of opportunities before committing to a single offer. Blockchain token reserves are a preferred instrument for allocating value. App portfolios buyback tokens from token holders, using profits from a payout account. It's important that everyone sees the flow of value across the app portfolio marketplaces. With a distributed ledger, app portfolios are transparent. Accountability is tracked by everyone participating in the app portfolio profit sharing marketplace.
Level of Participation For Sponsors and Publishers. Level 1 Sponsors support apps when they buy portfolio tokens. Join a portfolio as a publisher. Level 2 Build a portfolio from scratch from apps in “que.” Publishers launch in-house portfolios if they have the inventory.
Level 3 Custom blockchain asset development and distribution. Launch a custom ITO (Initial Token Offering) for your single project with OpenLedger ApS. Get an order module for distributing your token on our site. You may also link your Apptrade listing to your token’s existing offer page.
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Apptrade’s Goals Our mission is to improve access to value for digital content creators across the internet. The outcome is to legitimize app portfolios as an alternative asset class.
How we plan on accomplishing this: Apptrade will create “a stock market of apps” using a SaaS, software as a service platform, on a decentralized exchange. Apptrade will be a partial front end to OpenLedger’s DEX. Sell and send only capabilities. Launching a portfolio is launching a token type that will have centralised approval. a. Apptrade will open source our app brokerage concept and lead an association that sets the best practices and policies for collaborative funding via app portfolio back, blockchain secured assets. b. Franchise the collaborative funding model to allow other to launch their portfolios with a turnkey portfolio token origination. Giving the business community the inspiration to launch their own profit sharing marketplaces with token sale creation tools.
Portfolio Logic - Open Innovation Meets App Distribution Apptrade may increase the probability of exposure with app portfolio distribution. A method where some of the means of production are “open” to the public. No debt, obligation, or partnership is formed upon purchasing portfolio tokens or joining a portfolio as a publisher. Digital royalty streams are distributed by each portfolio member under individual participation agreements with the network.
The Rising Tide Lifts All Boats. Apps, like music or film, can become “hits” that may dramatically increase the value of its respective portfolio. In addition to sharing traffic and maintaining app quality, 8
apps that share a portfolio contribute a portion of their earnings into their respective token’s reserve. Apps are giving tangible value to their portfolio's tokens. Sponsors together are stimulating an inventory that they otherwise would not be able to achieve on their own. Another reason why sponsors would want to support a portfolio is they wouldn’t have to take on the risk alone.
Collaborative Marketing = Brand Extensions When individual apps become hits they naturally boost the rest of a publisher’s catalogue. Through brand extensions new titles also gain from this newfound windfall of users as a result of mass exposure. Without needing to amass an inventory over a stretch of years, we’ve created an incentive driven platform that works as the glue that can hold these portfolios together.
Extending Lifetime Values This is possible when apps that share a portfolio are linked together. Major brands extend the LTV of their in-house portfolios in such ways. Report on portfolio theory applied to games. (Apptrade is Unaffiliated with the author of the article.) The report assumes that a publishing house must diversify their genres and release these titles in a concurrent manner. Apptrade adopts similar strategies for launching apps. The difference is Apptrade will build portfolio inventory from various publishers that bundle their digital properties together. Building brand extensions faster than any individual publishing house could on their own.
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Apptrade’s Platform Apptrade is a market maker, an agent of the marketplace to keep a balance of supply and demand. Apptrade is also monitoring the value of the various app portfolio markets. In addition, if a particular app emerges to become viral, the system will automatically concentrate the reserve’s extra resources on propelling the momentum. Liquidity buffers and reserves will not be allocating past contributions to payout newer sponsors. These buffers store extra cash flow from app revenues and from token revenues, however Apptrade will not pay old sponsors from the token revenue of new sponsors. Apptrade's Source of Revenue: a. 20% Fee paid out to Apptrade administration and broker accounts from portfolio proceeds. This is from the pool. App publishers have individual tier based payments they make to the pool. b. 20% of funds are earned from the sale of tokens purchased by sponsors. c. Tier based acquisition fees when we sell the exclusive rights of apps. Apps Generate Revenue From: a. b. c. d.
Paid downloads and in-app revenue Ad networks Acquisitions Revenue from the sale of virtual assets
Real-Time Value Apptrade uses price controlled cryptocurrencies and Bitcoin to secure, redeem, or trade gained value on the OpenLedger decentralized exchange. These price controlled cryptocurrencies, also known as SmartCoins, are used to exchange value across the Apptrade exchange. Activity is recorded and transmitted to a shared peer to peer network also known as a blockchain, which broadcasts transactions on a distributed ledger. Smart contracts use trusted data to make value judgements about allocations to necessary parties. 10
Smart contracts are virtual machines that execute pre written terms set by their creators. More specifically, blockchain-based computer programs which contain a deposit address where users send funds to be held in a reserve until a certain outcome or condition has been met. Each app portfolio on Apptrade’s marketplace uses a smart contract to allocate funds amongst portfolio participants and handles the distribution of profit sharing payments for token holders.
Extensive knowledge of blockchain technologies is not required to participate in app portfolios. However for those in the know, Apptrade has chosen the MIT licensed, Graphene powered Bitshares protocol to host our decentralized portfolio markets. Apptrade is looking into native Tendermint contracts as a serious area of interest for their VM contract solutions and private blockchain environments. Permission based token markets can be reinforced with an extra layer of security features available with Tendermint. However our research into Tendermint is still early. For now it's Bitshares all the way. Bitshares documentation: https://docs.bitshares.org/ One Token Per Portfolio Each portfolio is its own market represented by the issued tokens that can be traded on the OpenLedger DEX network Each token’s terms have been setup to allocate app earnings to sponsors, aka token holders. The collective cash flow of profits are distributed among all tokens via a buy back. Apptrade relies on tokens as the medium for transferring value through dividend pay outs. A key feature of digital tokens is their ability to be burned after a buy back event. App Portfolios Utilize Raised Capital To: a. Finalize app projects in the latter stages of development. b. Accelerate updates and promotions for apps already in commerce. c. Buy and sell apps across sourcecode marketplaces. d. “Flipping apps” is 1/10 the cost of original development. Supplement the growth of app portfolios with proven templates. Strength In Numbers
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Apptrade empowers developers to cross market their existing apps with other publishers in a cooperative manner. Apptrade has a standard of quality for branding and promotion. Each app will have to do their own part in creating a shared catalogue. The ideal path for all app portfolios is to create an ecosystem of users that flow in and out of brand extensions.
Portfolio Strategies Coordinated Launches Apptrade will coordinate the launch of apps, adding a certain degree of consistency and control among app portfolios . To do this Apptrade features a dashboard where portfolio members will be able to coordinate their updates and launch campaigns on a shared calendar. On a shared calendar publishers coordinate their updates to prolong their exposure. When the LTV of any app begins to wane, a series of consecutive app launches are on deck to give any areas of downside a bounce.
As the previous article link illustrated, the fall from the portfolio’s peak is dramatically reduced when a portfolio can supply new users with consistent inventory. 12
App flipping - Reskinning and licensing app code from existing apps, also known as cloning. These high quality, low cost templates are pursued once a popular theme or style emerges from within the portfolio. Apptrade intends to supplement portfolios with quick properties that may drive more users to the portfolio ecosystem. Deep linking - The “internet of apps” has been theorized for a while. But what's been missing from the picture is a universal glue that consistently incentivizes apps to have direct links between apps in key areas. Linking complementary brands in ways that are seamless. Whether it be a button inside all the apps, with a “more app's” feature, or being able to link certain content inside the app to a particular area inside another app.
Eventually as cloud computing evolves, one day native apps will fall to the wayside and a global mobile internet will unfold by server driven experiences on any device. In that scenario brands and their user base will still be the core value of “apps.” The vehicle or instrument of securing this value is in the raw product, master license or a pledge of cash flow from real world goods ordered from an in-app offer.
We believe app portfolios can contribute to connecting the future mobile internet. Leveraging the decentralized exchange across a distributed network will see publishers become their own ad networks. Ad network revenues would be tradable on Apptrade in the not too distant future. For now, Apptrade will find various opportunities inside a portfolio to link digital brands. The links may also be from app to app; app to article; app to blog; or app to webpage of an associated brand in a shared portfolio. App associations and portfolio leagues. Like the NBA, but for app hackathons. Campus by campus we'll have portfolios launched from developers that compete in 24 hour competitions called hackathons. Where creative and technical talent meet to create apps in a competition where winners typically receive funding and additional perks. This will encourage new generations of app developers with an opportunity to get exposure with limited resources I.E. connections and funding. Partnerships. “Thinking outside the app.” - App brokers will facilitate partnership deals between apps and brands to add value to existing properties. This includes merchandise, information products, and other promotions that may exist in the form of partnerships that takes users beyond the app. Newsletter promos, information products, affiliate deals and social media content. 13
The host of a portfolio can open up the floor to a vote for various actions. Data drives how much each app will be funded. Everyone will see this data. This data will naturally lead some app participants to be favored over others. The reality is that it is coordination that will help publishers get through a shared challenge. That challenge is marketing, access to funding and a sales listing on a digital goods exchange. Value balance - App publishers are in a soft competition in earning funding as their relative performance determines what is allocated during any portfolio injection off funds. An unaltered, predetermined milestone of token sales is met before infusing app publisher accounts with their respective funds. Driven by a leaderboard, portfolios determine a percentage of infusion unique to the top the 10, top 20 and top 50 tiers. Arbitrary infusions of capital will go to lower performers. Infusions on low performers are randomized to prevent a deliberate “race to the bottom.” Apptrade’s promise is to continue finding fresh ways to make a portfolio of apps attractive to a buying culture that we want to accelerate.
Target Market
a. Sponsors: Sponsors are token buyers who seek cash flow from app portfolios and may also be interested in acquiring I.P. of a proven app that stands out from the rest of the herd. b. Publishers: ready to list their digital properties for sale. Apps are seeking cross marketing and funding, before they exit.
Sponsors Sponsors want access to app revenue without owning an app. Sponsors with apps of their own may seek to stimulate their own app inventories with an app portfolio. No debt is created or exchanged as the instrument of value is an app portfolio’s reserve of tokens. Apps and app portfolios require speculators that are already in the business of “parking their capital.” In other words, app portfolios are long term opportunities that are marketed to structured settlement firms, factoring firms, PE firms, accredited speculators, and real estate speculators seeking a new alternative allocation. 14
The model for app portfolios as assets class is a hybridization of REITS and “non-recourse” factoring agreements. Only, Apptrade’s platform will allow us to initiate the agreements that we then pool. These agreements are only activated once an app is listed in a portfolio. There are no equity stakes involved, only pledged royalties. Once Apptrade establishes app portfolios as assets among the high net worth financial community, we can open up the opportunity to retail speculators. App portfolios are designed to help buyers discover a competent app that is worthy of their support. Sponsor Options 1. Sponsor a portfolio (purchase tokens) 2. Buyout an entire portfolio or an individual app (purchase apps) 3. Build portfolios from scratch - capital from sponsors is put to work over a 24 month period towards the growth of the portfolio. On a public dashboard, sponsors monitor performances before committing to the acquisition of any apps. Tokens and Security What makes tokens unique from IOU’s is that terms of a smart contract are for life and the virtual machine will keep making dividend payments as long as there are tokens being held. Having an immutable record of your claim to the contract is one of the major benefits of blockchain technology. 3rd party custodial rights and duties have been removed from Apptrade. Sponsors are buying tokens directly from the market. Sponsors are in complete control of their funds as they are required to download their private keys from the OpenLedger DEX. All additional participation agreements are necessary in accordance with KYC and AML laws. If personal data is collected it will be stored in offline networks. Every market participant is responsible for their own private keys and passwords. OpenLedger’ DEX does not recover passwords because we do not store passwords. Apptrade wants to lower risk for all market users. Sponsors can make the best decisions when searching for the next hit application. Updates on all market activities, token payouts, app performances and all activity is displayed on private dashboards. Token Market Data 15
Market cap Available Supply Next projected payout schedule Portfolio token dividend schedule Market Rules Each portfolio’s smart contract has to be rolled out among a network of permissioned accounts. Accounts that have met the requirements to earn the status of being on any app portfolio market’s whitelist. All market participants are white listed accounts that have access to buying and trading tokens. App publishers can apply to various portfolios and if accepted they’ll join that portfolio. Portfolio token sponsors will be screened once, upon their first purchase of any portfolio tokens or upfront upon signup. What Is Transferred To Purchasers During An App Exit/Acquisition? At the moment of an app's acquisition, app developers liquidate the value of their apps or app businesses. The distributor license is transferred to the new owner. The commitments associated with ongoing maintenance continue regardless of who the majority portfolio token holders are. Apptrade ensures publishers complete their commitments to their app distribution agreements. If an app buyer has their own development resources and wishes to make a clean break by plucking an app out of the portfolio, they can do so at the end of the app’s term. Apptrade will leave the option open to the buyers of what they wish to do with the apps they purchase.
App Publishers Apptrade facilitates exits for app based brands. A platform for growing the app’s value during their listing. Benefits of Portfolios. a. Cross promotional leverage. Get cross promoted by the rest of the apps in the portfolio. Coordinate their launches,possibly extending their app’s LTV. b. Receive capital for promotional and development efforts. c. Developers list apps for sale. The possibility exists at any moment to broker the sale of an app after its growth. 16
Apptrade requires developers to continue fulfilling their updates and contributing a baseline percentage of their monthly app revenue into the portfolio’s reserve. Apptrade will have the teams to manage the ongoing maintenance in case participating developers default on their agreements.
Developers keep 100% ownership of their apps when they are listed in a portfolio. When an app or portfolio is sold, ownership of the app or portfolio is transferred to the purchasing party.
App Dashboard Knowledge Apptrade displays the performance on an exchange on the company's website. The valuations and performances of the apps and funds are listed on a ticker on client portals that will live on the company site. More detailed overviews exist on fully responsive dashboards, only be seen when logged onto respective user portals. a. The value of individual apps are listed on the site b. The total value of the portfolio c. The cashflow of the portfolio d. Average number of users per app e. Balances and transaction histories f. Compare projections g. Links to all apps within portfolio h. Change in value - from listing price, months, years i. Individual App specifics, Platform, Framework
Token Market data 1. 2. 3. 4. 5.
Token supply Reserve market cap Reserve monthly cash flow Total value cash out value of apps Total users + Return per install (each update) 17
6. Scheduled payouts Individual app valuations are reflected as: Total downloads Gross asset Value Monthly average value
How App Portfolio Values Are Determined (U) Users - each user represent $0.05. You can think of users as “downloads.” (TR) Total Revenue - Paid downloads (CD) Cost of development - determined by total hours of development multiplied by market rate of labor. MR) - Monthly Revenue (GAV) Gross Asset Value - Collective value of all apps in a portfolio. Portfolio Valuation: GAV = (number of apps in portfolio / total lifetime users) x 24 + Portfolio token’s total market capitalization. Individual App Valuation: (MR + MU x 7 months of trailing) x 24 = App GV -
This number is going to be what we use to determine the value of app
- Determines the contribution and commission tiers for app payments.. \ Apps with no revenue or no history 7 month trailing data on (MU)+(MR) + (CD) x 24 month horizon. (CD) Cost of development- total estimated hours of development multiplied by market rate of labor or salary. Market rates are different around the world. Programming in ukraine is more affordable than San Francisco. We’ll take the average per region while also comparing scope to other projects that have come before of similar industries. 18
When GAV of portfolio rises: Sponsors witness an increase in their tokens values and monthly dividend payout. The portfolio's current cash flow payout sponsors for life.
This Algorithm will determine: 1. The apps sales price, and the tier of our commission. 2. Their monthly payment to the to the portfolio’s shared reserve. This monthly payment is also on a tier. The more valuable an app becomes, the lower the tier. For more information see app developer's packet. Lising Goal: To make the cash out value greater than the original listing price of the app. Our gauge of success depends on this difference in price.
Market Landscape
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Apps Sales Growth See more market data. (Click Here) Apptrade will conduct its own research reports after enough historic data is generated on our platform..
Consumer Marketplaces and Digital Distribution Apple Google play Amazon kindle Steam playstation Unity Asset Store Unreal Asset Store Major Publishers want to save time and capital on original development. Reskinning apps take 1/10 the time and costs 1/10 the price of building from scratch. Other developers makeup sub industries such as selling proven source code templates. These source codes are bought, reskinned and resold on the same marketplace where they were purchased. Example: App brokers are always selling and searching proven templates to compliment their existing portfolios.
App Portfolio Industry Sectors/Verticals: Valuations App Portfolio management services Reskinning (flipping services) Source code template brokers Original development Membership holding Membership resale market (Share traders) 20
Portfolio traders Individual app publishing Sales brokers Licensing brokers Mobile ad networks Secondary markets Sourcecode Marketplace Sourcecode marketplaces are the secondary market places where apps are bought and sold. Consumers purchase apps from consumer app stores. App developers, publishers, and other private interests buy and sell apps in a B2B setting. Fliptopia.com Binpress Codecanyon App Business Brokers.com ChupaMobile Sellfy Sourceforge Envato
The Apptrade Difference ● ● ● ●
Incubate app’s during their listing. Our commissions are not fixed. Pool capital generated from app portfolios. Represent developers and their apps across our Apptrade buyer network. An agent for publishers of digital content. ● The only digital goods marketplace that runs on a blockchain. ● Apptrade identifies apps as alternative assets and and is actively promoting awareness to finance communities. ● Offering a cross promotion strategy with the long term potential of getting acquired.
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Why Would Any Group Be Interested In An App Portfolio? App portfolios may have the potential to outperform the ROI of stocks and real estate over a 24 month period. The cross marketing and funding distributions strategy holds it all together.
Tokens as Indicators The token’s market is to be a "weather bell" of a portfolio's health. Sponsor are free to sell their tokens to other whitelisted sponsors.
App Portfolio Expansion
Broker Accounts “referral program” (per portfolio) Brokers earn tokens when they refer an app. Sponsors earn tokens when they buy them. For each successfully listed app that is accepted on a portfolio, that broker will receive a 0.05% allocation of the portfolio’s token supply. If no outside broker has filled this position, Apptrade assumes earnings as default broker. Where to Find Apps: a. b. c. d. e. f. g. h. I. j.
From developers with existing apps already on the market. (itunes, googleplay) From Source Code Marketplaces Local Hackathons Co-work Communities Incubators Colleges and Portfolio Shows Freelance Sites (most devs that freelance have pet projects on the side) Meetup.com primary method for onboarding publishers) Tapfame.com Technology mixers
More information about the broker program can be found in the broker packet.
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Daily Operation Flow
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Goal for Building Portfolios: a. Recruit apps, add to whitelist after browsing portfolio marketplace. b. Shop for low cost apps to rebrand. c. Solicit portfolios to potential sponsors at separate meetup campaigns.
Activities: a. App brokers gauge level of commitment from developers and sponsors on boths sides. b. Orientation for listing: App orientation walks through details of portfolio features submission requirements, announce new additions to portfolio. c. Appraisal week after orientation - Rebrand proven templates, icon, screenshots, description, home menu. Each app rolls out features and change themes for seasonal holidays. These updates are crucial to the longevity of a portfolio's value. d. Report data: Apptrade app analytics that give us more immediate reads on source of dollars.
Mission and Vision Our goal is to have a centralized and decentral team of brand ambassadors working to onboard more developers onto the portfolios. We list apps in portfolios to increase their value on a cross promotional platform. Our app brokers will be in charge of finding potential sponsors, and provide transparency about the idea of digital goods, and the concept of tradable royalty streams. Apps are Assets Apptrade actively solicits all apps on the source code marketplaces to private buyer networks, conferences, and in networking in the digital business space. Briefing the capital community on the structure of app portfolios and blockchain 2.0 technology
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is what Apptrade aims to do.
Marketing Public Relations Distribute welcome packets with this business plan to prescreened journalists that we have acquired. OpenLedger DEX is involved in promoting the ecosystem that pushes the decentralized conglomerate. OpenLedger in conjuntion with Brave New Coin have the promotional machinery to handle Apptrade’s press efforts. Apptrade has received several mentions in Forbes, by contributor Roger Aitken. Articles also featured in the these publications, The Street, Steemit and Yahoo Finance. We are seeking institutional market makers to begin providing the initial liquidity to the first several portfolios. Website Call To Actions a. Get Bitshares Wallet b. Get Whitelisted c. Buy Tokens d. Submit Your App
Developers submit requests to any portfolios they wish to join. Publishers vote internally in the portfolio to add or deny other apps. Once accepted, developers can attend orientation for requirements overview.
The Listing Is Free 1. First time users fill out a form required for compliancy. 2. Receive welcome email with overview. 3. Attend phone or video conference to collectively review portfolio participants. 4. Developers receive email with login to their private dashboards. They Have Access To: a. Shared calendar b. Browse other portfolios to join c. Accept offers for other apps to join your portfolio 25
Customer Service Virtual assistants receive calls from developers and sponsors. FAQs are being addressed, ultimate goal is setting up their wallets. Both parties are emailed scheduled appointments where they will begin the listing process via orientation. With the resources necessary Apptrade will be setup to have humans to interface with.
Web Conference Requirement for developers before beginning the listing process. Each portfolio is to maintain a host number or a particular preferred platform for VOIP conference calls with portfolio members. Roll call, updates, notifications, and a sense of commitment that is required to build teams. It’s one thing to interact on a dashboard, weekly virtual meetups on google hangouts,skype, mumble or discord can bring a voice or face to the apps. Hosts are responsible for following through on these meetings.
Portfolio Administration Each portfolio maintains an independent support staff dedicated to the internal tracking and steering of the portfolio’s direction. Special notifications are pushed to all accounts whenever important portfolio events and notices occur. To build sustainable app brokerage firms, internal management must facilitate resources to keep value flowing. Apptrade avoids creating obligation to debt. All terms are clearly outlined and understood by all participants before joining or forming an app portfolio.
Apptrade Professionals Required For Marketplace Management a. Web developers- published transactional history and activity b. Virtual assistants who answer questions and translation c. Designers 26
d. e. f. g.
Brokers IT professional Project manager Inhouse engineers that make updates and reskin new apps, including integrating, updating of any ad network ids, and transfer code, if needed
Platform Expense Items 1. Web Programming- Graphene development, for blockchain integration in JSON. 2. Brand Designing 3. Mobile SEO 4. Ad network fees 5. Legal 6. Token reserve setup and maintenance 7. Taxes on LLC 8. Broker - Assigned to sponsors and developers 9. Initial Supply Requirements - Testing Devices. 2 High Powered Desktops for rendering asset 2 Alienware laptops 3 iPads 1 iPhone 2 Surface Pros 1 Asus Zenfone 1 Samsung galaxy Projector and screen 10. Business liability- Errors and Omission insurance 11. Office - monthly lease co work space $500 12. Software licenses - Adobe, unity, unreal, zbrush, Services a. App Annie Index yearly membership b. Apple developer accounts c. Dropbox, Basecamp, or other Pm d. Odesk e. Skype 27
f. g. h. i. j. k.
Bitbucket or other git hosting Research + quality assurance : Theme testing Keyword planner and research Data.com Crowd Testing
Master Token: APPX 28
APPTRADE MASTER TOKEN ADMINISTRATION AND ESCROW: https://ito.apptrade.io/docs/escrow.pdf https://www.smithandcrown.com/apptrade-token-sale-marketplace-investing-app-development/
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Master Token Revenue Distribution Raising capital with a master token - Master token will be used as a profit sharing vehicle to perpetually raise the funds needed to maintain the scaling of Apptrade platform expenses.
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Apptrade is seeking private funding through personal, solicited relationships in tangent with a public master token sale. Private capital will be added to the pot of main fundraising goals.
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Post Master Token Sale Objectives Stage 1 - SUSTAINABILITY May 2017 Building platform on boarding participants and attracting market influencers that will try app portfolios as an allocation. Stage 2 - GROWTH Anybody can take part in singling out the best performers within flagship portfolios before Q2 of 2018. Share data to coordinate their promotional willpower in the direction of apps showing signs of virality. Consolidate funding towards the chosen few, that might sustain. Analytics include gathering sentiment, via polling and raw statistical information on the performance of apps. Accelerated promotions with legitimate worldwide campaigns. Translation of all campaign materials. Stage 3 - SEMI- AUTONOMY Once an app is proven itself on the platform, contributing to accelerating the app broker program. Ultimately, adding more apps and liquidity to Apptrade.io. We invite others to explore this opportunity with us. One app going viral on the platform activates the “rising tide” principle. If this event occurs our promotional bounties will receive more engagement. We anticipate Apptrade being fully tested and functional Q2 of 2018.
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ReCap / Summary Apptrade bundles apps and sells digital blockchain tokens backed by revenue pooled from app portfolios. App metrics are detailed on private dashboards within a login portal. Apptrade extracts real time data directly from Apple's servers. Apptrade gathers data directly from analytics software or ad network. Token data is pulled from the Bitshares Blockchain where token markets lives.
Portfolio Dashboard Highlights Token supply Reserve market cap Reserve monthly cash flow Total value cash out value of apps Total users 3 million / o.13- RPI -Return per install (each update) Listing term length- time left on term. Schedule payout
Sponsor accounts are organized into multi sig hierarchies with 12 month vesting period. Provides time to add value to app portfolios and add to liquidity. This is a system of small victories and long term gain. Developer's Cooperation Extends To: 1. Maintaining requirements for participating in portfolio. They can watch as the value of their portfolio increases daily, weekly and monthly on the website. 2. Sell their individual app: Listing on the source code marketplaces becomes standard. Not as a backup plan or as an option, it is an exit strategy and a distribution model.
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ONLINE PRESENCE Twitter @theapptrade Instagram @theapptrade Steemit.com: apptrade Linkedin: Daniel Pineda www.apptrade.io
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MEDIA Forbes https://www.forbes.com/sites/rogeraitken/2016/10/27/fintech-apptrades-stockmarket-of-apps-lures-crowdfund-in vestors/#6048e4b55fc2
Yahoo http://finance.yahoo.com/news/openledgers-stock-market-apps-apptrade-232100368.html
Coinidol https://coinidol.com/openledger-stock-market-of-apps-apptrade-token-crowdsale/
Bravenewcoin http://bravenewcoin.com/news/no-app-is-an-island/ Medium https://medium.com/@openledger/dont-wait-for-nasdaq-go-public-now-bb2766365195#.t333a0b8q
Max Keiser http://www.maxkeiser.com/2017/02/apptrade-is-about-to-disrupt-the-app-economy-with-blockchains-and-billion s/
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