OBJECTIVE Seeking a job in Marketing / Communication/ Branding starting in 2014 2013年6⽉月25⽇日 ⼤大学礼堂 下午 8 点
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EDUCATION
Rouen Business School, Oct.2012 - Present • • • •
WANG Zixiao Address: 16 Rue Louis Lejeune 92120, Montrouge, Paris, France Phone: (+33) 65 230 6973 E-mail: zixiao.wang.12 @students.rouenbs.fr Skype: auggie.wang LinkedIn: Zixiao(Austin)WANG Language Skills: Chinese - Native English - CEFR C2 French - CEFR B1 German - Primary Korean - Primary Computer Skills: MS-Office SPSS Advanced iWork, iMovie, InDesign, Photoshop WordPress Advanced Google Adwords, SAPAdvanced
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Marketing Research Marketing Insights Communication Marketing Digital Marketing
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Harbin Normal University, China Oct. 2007 - Jul. 2011
English
(Bachelor of Arts)
EXPERIENCES Global Education, China Marketing Coordinator • • •
Promoted community marketing (multi-social medias). Achieved Trails, Renews, Sales, Referrals (WOM). Associated BD, training and marketing supports in edu.&tech. industry.
Ogilvy&Mather, China • • • • • • • • • •
Jun. 2011 - Jun. 2012
PR/Digital Marketing
May. 2009 - Dec. 2009
Rouen
Executed social & digital initiatives (SEO, SEM - Google Adwords, Youtube, Twitter, Facebook, Instagram, Pinterest). Implemented E-CRM with Communication Manager. Coordinated with accounts (Adidas, IBM, Pond’s, Dove, Louis Vuitton), implemented and localized clients resourcing. Executed media buying and placement (Press Release, Press Conference, Interviews, Features, Editorial Articles, Q&A List etc). Promoted group-wide brands synergies (Audio, Video, Visual, Print, E - Magazine, App: Mobile internet, Proximity marketing, Gaming, Messaging, Content download ing, Interactivity).
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L’Oreal, China • • • • • •
Jun. 2008 - Sep. 2008
Analysed horizontal & vertical cosmetics, beauties, luxury marketing insights. Promoted in-store synergies & benchmarking through animation and digesting specific topics (Genders, Generations, Regional Preferences & Trends, KPI). Implied integrated communication strategy (Video, Social, Display, Email, Affiliate Networks and PPC). Executed media kit (Bazaar, Cosmopolitan, Elle, Marie Claire, Self and Vogue).
Zara, China • • •
Marketing Manager Assist.
Sales Manager Assist.
Dec. 2007 - Mar. 2008
Optimized in-store image and merchandise. Evaluated consulting and sales with S-M-I-L-E (extra 15% sales). Analysed shopper buying insights.
EXTRA CURRICULAR •
Broadcasted and hosted for 3 years, designed 4 programs
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Best Broadcaster of Campus Studio in 2008.
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Debate Competition - Golden (Individual), Silver (Group) in 2008.
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Sports: Badminton, Tennis, Ping Pong, Swimming.
