[1]
Website Brief - Template First Name:
___________________________________________________________
Last Name:
___________________________________________________________
Email:
___________________________________________________________
Phone:
___________________________________________________________
Organization/Company:
___________________________________________________________
Website:
___________________________________________________________
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Access online at: http://kuku.nu/websitegoalsheet
Vimi Co, Ltd. | Tel: +66-(0)2-120-9628 / +66-(0)8-2441-8150 | Tax reg: 3-0346-4005-1 Glowfish, Suite 210, 2nd Floor, 219/18 Asoke Towers, Sukhumvit 21 (Soi Asoke), North Klongtoey, Wattana, Bangkok 10110, Thailand
[2]
The Business General Provide an introductory paragraph about your organization / company:
Example ACME Co. Ltd. was established in 2001 by Joeline and John Doe, and has since grown to 5 franchised locations and 75 employees. The company provides yacht owners and boating enthusiasts with boat supplies and marine hardware from a catalog of over 3,500 products sourced from WIDGET Co., for which ACME is the exclusive agent in Southeast Asia and Oceania.
Who are your target audiences? List your target audiences. Be as specific as you can:
Example ACME Co. works primarily with boating enthusiasts docked in Pattaya, Sydney, Hong Kong and SIngapore, and owning 30ft yachts and up.
Vimi Co, Ltd. | Tel: +66-(0)2-120-9628 / +66-(0)8-2441-8150 | Tax reg: 3-0346-4005-1 Glowfish, Suite 210, 2nd Floor, 219/18 Asoke Towers, Sukhumvit 21 (Soi Asoke), North Klongtoey, Wattana, Bangkok 10110, Thailand
[3]
Who’s the competition? List your competitors, ideally referencing their websites:
Example ● whitworths.com.au ● wholesalemarine.com ● defender.com
What’s your UVP? (Unique Value Proposition) What’s your secret sauce? Why do you have a competitive edge?
Example ● Founding directors are passionate boating enthusiast who started the business due to first hand experience with the pain points. ● Competitive pricing for high quality products. ● Well established credibility based on over a decade of operations.
Vimi Co, Ltd. | Tel: +66-(0)2-120-9628 / +66-(0)8-2441-8150 | Tax reg: 3-0346-4005-1 Glowfish, Suite 210, 2nd Floor, 219/18 Asoke Towers, Sukhumvit 21 (Soi Asoke), North Klongtoey, Wattana, Bangkok 10110, Thailand
[4]
The Website Your website’s goals are? List the S.M.A.R.T2 goals you plan to accomplish with your new website:
Example ● Generate a 10% increase in direct B2C sales to boating enthusiasts within 6 months from launch. ● Generate 2 qualified leads for potential new franchisees each month, also within 6 months from launch.
What drives your website’s credibility? When your target audience arrives at your new website they’ll believe you can help them because?...
Example ● Client testimonials ● Money back guarantee and free shipping ● Clean crisp and professional website 2
Specific – Measurable – Achievable – Realistic – Timely
Vimi Co, Ltd. | Tel: +66-(0)2-120-9628 / +66-(0)8-2441-8150 | Tax reg: 3-0346-4005-1 Glowfish, Suite 210, 2nd Floor, 219/18 Asoke Towers, Sukhumvit 21 (Soi Asoke), North Klongtoey, Wattana, Bangkok 10110, Thailand
[5]
How will you market your website? How will you get word out to your target audience?
Example ● PPC advertising: Google, Facebook ● SEO ● Email list
What key interactions and features will your website support? List out how your audience and you will be interacting with your website:
Example ● ● ● ● ●
Content and inventory management system to update the website without a developer Payment gateway to enable online payments Multilingual to support clients in English, Simplified Chinese and Thai Share to Facebook buttons Google map showing store locations for easy access
Vimi Co, Ltd. | Tel: +66-(0)2-120-9628 / +66-(0)8-2441-8150 | Tax reg: 3-0346-4005-1 Glowfish, Suite 210, 2nd Floor, 219/18 Asoke Towers, Sukhumvit 21 (Soi Asoke), North Klongtoey, Wattana, Bangkok 10110, Thailand
[6]
List out your sitemap List out the pages on your website according to the navigation categories they’ll appear under.
Example 1. Home 2. Boat Supplies a. Anchors b. Mooring and Docking c. Wire, Rope and Rigging 3. Inflatables a. Sports Boats b. Drifting Boats c. Fishing Boats 4. Testimonials 5. FAQ 6. About Us 7. Contact Us 8. Returns policy 9. Shipping information 10. Terms and Conditions 11. Privacy Policy
Vimi Co, Ltd. | Tel: +66-(0)2-120-9628 / +66-(0)8-2441-8150 | Tax reg: 3-0346-4005-1 Glowfish, Suite 210, 2nd Floor, 219/18 Asoke Towers, Sukhumvit 21 (Soi Asoke), North Klongtoey, Wattana, Bangkok 10110, Thailand
[7]
Wireframe the key pages of your website Provide wireframe diagrams for the each of the key page templates of your website.
Example
Vimi Co, Ltd. | Tel: +66-(0)2-120-9628 / +66-(0)8-2441-8150 | Tax reg: 3-0346-4005-1 Glowfish, Suite 210, 2nd Floor, 219/18 Asoke Towers, Sukhumvit 21 (Soi Asoke), North Klongtoey, Wattana, Bangkok 10110, Thailand
[8]
Moving on - Next Steps... List out the next steps you need to complete to advance your plan:
Example ● Meet the franchisees to get their feedback. ● Secure sponsorships from suppliers. ● Get a proposal
Get a quote for your next project emailed IN MINUTES Access our pricing and create a quote for your next project. Click below: Brand website
Ecommerce site
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App
“… Vimi
delivered all the way! They understood our needs quickly, came up with solutions independently, and delivered great work, on time, and with exceptional patience. I wholeheartedly recommend them to companies seeking to significantly improve their online brand …” Chris McAleer President & CEO PeopleServe Asia
Vimi Co, Ltd. | Tel: +66-(0)2-120-9628 / +66-(0)8-2441-8150 | Tax reg: 3-0346-4005-1 Glowfish, Suite 210, 2nd Floor, 219/18 Asoke Towers, Sukhumvit 21 (Soi Asoke), North Klongtoey, Wattana, Bangkok 10110, Thailand
