Worksheet: Designing our economic offering This worksheet is designed to help you design and draft a statement about your economic offering. For details about what each section means and for examples, you should refer to: http://resources.talcie.org/topics-and-activities/what-is-our-economic-offering-

Name of our offering: (Short, descriptive name.)

Type of offering: (Commodity, good, service or experience.)

Vivid description of our offering: (Short sentences or bullet form. Stick to the facts and avoid opinion-style statements. Make it clear to yourselves and the customer what this offering is all about. Can include sketches, web page designs, models, prototypes and photos.)

Features of our offering: (Describe the features of the offering that make it possible for you to provide value to your customer. This is best in bullet form. Do not list the benefits – stick to the features.)