MEDIA KIT 2016
WHAT IS SPORT360° Sport 360° Newspaper
Six-day a week newspaper inclusive of a special feature Monday edition (Monday Xtra) and the popular Weekend edition (Thursday). Daily circulation audited by BPA.
Sport360.com + arabic.sport360.com Responsive designed Arabic and English websites.
Sport 360° Social Media Interactive & engaged social channels with fans and followers across GCC.
Sport360° Events As a way to recognise and reward excellence in the region, Sport360 has successfully developed a variety of B2B and B2C events, including the Sports Industry Awards (SPIA) and the National School Leagues (NSL).
THE NEWSPAPER Our mission is not only to provide the most comprehensive sports coverage but also to incentivise people to practice sport and lead a healthier lifestyle. The only English-language sports daily in the world
FOOTBALL
INSPIRING
FUTURE STARS
The ultimate up-to-date coverage of all sporting events around the world, thanks to a 2am editorial close A 25-strong newsroom of highly professional local and international sports experts Exclusive access to sports players, world-class reporting & analysis, stunning photography and design In-depth coverage of all regional and international sports Unique reader resource for going out, weekend planning, venue reviews, fitness, health + more of the Year
of the Year members
Yoga / Pilates Studio
of the Year
GCC Fitness Event
of the Year
Ladies Only Facility
of the Year
Personal Trainer of the Year
Facility of the Year
3,000+
Group Exercise Instructor
Corporate Wellness Initiative
STRENGTH IS IN THE NUMBERS DAILY BPA QUALIFIED CIRCULATION “THE ONLY ENGLISH NEWSPAPER TO SHOW CONSECUTIVE READERSHIP GROWTH SINCE 2011” *
MOST READ ENGLISH PAPER AMONG LOCALS & ARAB EXPATS
LARGEST CIRCULATED PAID PAPER
MOST READ ENGLISH NEWSPAPER
Geographical Distribution
Distribution Channels
Readership by Nationality
32 ٪
18 ٪
22 ٪
17 ٪
7٪ 61 ٪
12 ٪
30 ٪ 19 ٪
38 ٪ 44 ٪
Abu Dhabi & Al Ain
Airlines
UAE National & Arab Expats
Dubai
Sports Venues Controlled Free Distribution Subscriptions
Asian Expats
Sharjah & Northern Emirates
*IPSOS, NRS 2015
Western Expats
**BPA Worldwide, Jan-Jun 2015
“THE SECOND LARGEST CIRCULATED PAID NEWSPAPER IN THE UAE” **
PRINT RATE CARD Rates (AED)
Strip Ad
Rates (AED)
Non Premium Inside Pages
34,650
Front Page
20,790
Page 3
50,400
Front Page (Regional Section)
Page 5
45,045
Page 7
39,795
Inside Back k Cover
42,000
Back Page
58,800
Special Positions
Center Spread
83,160
Front Page Ear panel
Full Page
Killer Page
Rates (AED)
Strip DPS
24,998
Horizontal Strip
10,395
Vertical Strip
13,545
23,625 68,040
Page 5
33,600
Special Operations
Page 7
31,500
False Cover (4page wraparound)
Non Premium Inside Pages
20,790
Page 3
36,382
Page 5
26,985
Page 7
23,835
Jumbo Quarter Page
Rates (AED)
Non Premium Inside Pages
13,860
Page 2 or Page 3
24,255
Page 5
18,060
Page 7
15,960
)*+,,$-$./0,,
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13*,,$-$123,,
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8,505
DPS Killer Page
42,000
!"##$%&'(
26,250
Front Page Jumbo Ear panel (Regional Section)
Page 3
All sizes width (W) x height (H)
9,450
Front Page Jumbo Ear panel
28,350
Rates (AED)
Rates (AED)
Front Page Ear panel (Regional Section)
Non Premium Inside Pages
Half Page
18,7 1 1
Advert Size
Rates (AED)
13*,,$-$)/3,,
B&8$%&=(#$CD
)*+,,$-$30,,
E(=:8(F?8(&D
150,000
*Envelope / Polybagging
upon request
*BellyBand / Loose Inserts
upon request * Rates will be provided upon request
+2,,$-$21,,
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File requirements Illustrator CS & InDesign CS Applications All images must be composite CMYK, high resolution (300dpi) format All fonts must be supplied or outlined
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PDF Format All Files must be PDF version 1.3 or higher All fonts must be embedded All images contained within the PDF must be high resolution (300dpi) CMYK format
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SPORT360.COM ARABIC.SPORT360.COM WORLD
GCC
KSA
UAE
2.5M
1.5M
1M
300K
Unique Visits
9.1M
Unique Visits
Unique Visits
Unique Visits
6.8M
4M
1.7M
Page Views
Page Views
Page Views
Page Views
2:45
2:29
2:54
2:38
26.2M
17.55M
8.55M
2.1M
Time
Time
Time
Time
Impressions
Impressions
Impressions
Impressions
%0.3*
%0.36*
%0.34*
%0.35*
Av. CTR
Av. CTR
Av. CTR
Av. CTR
* Standard banners only
“SECOND MOST VISITED SPORTS WEBSITE IN THE GCC”
DIGITAL AUDIENCE KEY DEMOGRAPHICS
TOP VISITING COUNTRIES 1. SAUDI ARABIA
28% Female
19 % 35-44 72 % Male
Facebook Fans
31 % 18-24
3. QATAR 4. KUWAIT
39 % 25-35
Gender
3.5M
2. UNITED ARAB EMIRATES
5. OMAN 6. BAHRAIN
TECHNOLOGY SPLIT
Age
312K
Twitter Followers
264K
Instagram Followers
60 %
5%
35 %
STANDARD SOLUTIONS Billboard
Homepage / Section Takeover
Super Leaderboard / Leaderboard
Halfpage
MPU
Video Pre-Roll
MOBILE SOLUTIONS Mobile MPU (Web)
Mobile Stay On (Web)
Mobile Video Overlay (Web)
Mobile Interactive Execution (Web)
Mobile MPU (App)
Mobile Stay On (App)
Full Page Cover Ad (App)
Full Page Swipe Ad (App)
HIGH IMPACT SOLUTIONS Desktop Video Overlay
Desktop Special Execution
Expandable Catfish
Native Advertising
Competitions Native Advertising Articles
Note: Other High Impact formats are available upon request
DIGITAL RATE CARD Ad Unit (Pixels)
Gross Rates
Unit
Position
$4,000 $1,500 $40 $30 $30 $25 $30 $40
24 Hours 24 Hours CPM CPM CPM CPM CPM CPM
Homepage Section Page ROS ROS ROS ROS ROS Video
Mobile Stay On Web ≠ 320 x 50
$25
24 Hours
ROS
Mobile Video Overlay Web
$45
CPM
ROS
Mobile Interactive Execution Web
$50
CPM
ROS
Mobile Stay On App
$15
CPM
ROS
Mobile MPU App
$15
CPM
ROS
Full Page Cover Ad App Full Page Swipe Ad App
$1,500 $25
24 Hours CPM
Cover Page ROS
Desktop Video Overlay
$45
CPM
ROS
Desktop Special Execution
TBC
N/A
N/A
Native Advertising
$40
CPM
ROS
Competitions
TBC
N/A
N/A
Native Advertising Article
$2,500/Article
N/A
N/A
Expandable Catfish ≠ 970 x 50 (970 x 400)
$60
CPM
ROS
Standard Solutions Homapage Takeover Section Takeover Billboard ≠ 970 x 250 Super Leaderboard ≠ 970 x 90 Leaderboard ≠ 728 x 90 MPU ≠ 300 x 250 Halfpage ≠ 300 x 600 Video Pre≠ Roll
Mobile Solutions ( Web / App )
High Impact Solutions / Rich Media
OUR EVENTS Sports Industry Awards (SPIA) Middle East – March
The FIT Awards – November
Sports Industry Awards (SPIA) Asia – October
The Beach Run
The FIT Awards aims to recognise and reward those that have made this industry a success across all the diverse health & fitness segments. Campaign dates - October to November annually. 380+ of the GCC’s health and fitness leaders in attendance.
SPIA honours and recognises top industry leaders for their contribution to the development of sport in the region. Campaign dates - January to March annually. 550+ of the industry’s decision makers and VIPs in attendance.
SPIA Asia honours and recognises top industry leaders for their contribution to the development of sport in the Asia region. Campaign dates - July to October annually. 350+ of the industry’s decision makers and VIPs in attendance.
The Emirates Airline Cricket T20 Dubai and Muscat – March
Showcasing some of the world’s greatest cricket stars in action at a family friendly day out. Campaign dates - January to March annually. 2,000 - 3,000 cricket fans in attendance at each.
BEACH RUN DXB 16.01.16
A fun, family-friendly beach run for all abilities. Campaign dates - October to December annually. 2,500 runners.
Middle East Golf Awards – December
The MEGAs recognises the achievements of everyone involved in golf in the region. Campaign dates - October to December annually. 320+ of the Middle East’s golfing industry in attendance.
OUR EVENTS National School Leagues (NSL)
Sport360 launched the first≠ of≠ its≠ kind National School League in 2014, marking the beginning of a new chapter for youth sport in the UAE.
Basketball
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Cricket
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Football
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OUR CLIENTS
