2015 MEDIA KIT

about us

LETTER FROM THE EDITOR Since its launch in 2009 as the Middle East’s first online magazine, Savoir Flair has been at the forefront of digital publishing in the region. Savoir Flair is the expert curator of regionally relevant content in the realms of fashion, beauty, and culture, providing unparalleled access to regional and international fashion via aspirational, visual, and original content. The site is the definitive destination for inspirational and influential content, presented by a stable of expert editors and opinion leaders with a dedication to journalistic excellence. Each day, the site reports on what’s new and what’s next via trend reportage, groundbreaking photography, and thought-provoking commentary for an unparalleled reader experience.

HALEH NIA Founding Publisher and Editor-in-Chief

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audience

THE SAVOIR FLAIR READER Savoir Flair readers are young, smart, English-speaking women with a devoted interest in living a life with style. They aspire to the luxury world and are constantly looking for ways to translate it into their realities.

KEY STATS 50% KSA; 20% UAE; 30% Kuwait, Bahrain, and Qatar 95% of audience is female 90% of audience is aged between 18–35 60% of audience accesses the website via mobile and tablet 2:30 average session 4.2 pages per session Source: Google Analytics, November 2014

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advertise

ADVERTISING PACKAGES Savoir Flair is the most-trafficked English-language fashion and beauty website in the MENA region, and regularly delivers amongst the highest click-through rates in the industry. With a host of innovative marketing approaches, we work on a long-term partnership basis, as well as on individual campaigns, and will put together bespoke proposals and packages for your brand. For more information on advertising with us, please read about our advertising options on the next page, or e-mail our commercial team at [email protected].

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advertise

BANNER ADVERTISING

Savoir Flair offers pure roadblock campaigns across its home page and category pages, on both the desktop site and mobile site.

HOME PAGE TAKEOVER

All media campaigns can benefit from high-visibility custom wallpapers on the home page of Savoir Flair, ranging from 25% to 100% share-of-voice options.

SPECIAL ISSUE SPONSORSHIP

Savoir F lair provides a targeted oppor tunity for brands to be associated with our annual Bride Guide, Travel Guide, Holiday Gift Guide, or a custom-created Special Issue.

CONTENT PARTNERSHIP

Savoir Flair exper tly crafts content specifically for your brand, whether it’s a bespoke editorial ar ticle, a captivating video series, or a visually stunning photoshoot produced in Dubai or Paris.

INTEGRATED PARTNERSHIP

Another first for the market, Savoir Flair has pioneered integrated adver tising in the region, selling a combination of media and content par tnerships, which work together in tandem to produce excellent results for your brand.

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clients

CLIENT LIST Al Tayer Motors Blackberry Bloomingdale’s British Airways Bulgari Burberry Calvin Klein Cartier Chanel Chloé Chopard Dior Estée Lauder Gmasco GMC Gucci Guess H&M Hackett Harvey Nichols Hermès Hugo Boss JadoPado Jimmy Choo Jaeger-LeCoultre Jumeirah Group Level Shoe District Lexus Loewe Longchamp Louis Vuitton

LuisaViaRoma.com Luxottica M.H. Alshaya Co. MAC Mall of the Emirates Mango Marriott MatchesFashion.com Meydan Mont Blanc MyWardrobe.com Narciso Rodriguez NeimanMarcus.com Net-a-Porter.com Nike Paul Smith Philips Piaget Prada Ralph Lauren Ray-Ban Raymond Weil Reebonz.com Renaissance Hotels Saks Fifth Avenue Sephora Shanghai Tang Tiffany & Co. Topshop Van Cleef & Arpels Vogue Eyewear S AV O I R F L A I R . C O M | 5

Founding Publisher and Editor-in-Chief HALEH NIA ADVERTISING INQUIRIES

contacts

Diya Ajit Commercial Director [email protected] +971 (0) 50 655 7701 Julia Dolgodvorova Commercial Manager [email protected] +971 (0) 56 274 9007

EDITORIAL INQUIRIES Noor Tehini Managing Editor [email protected] Dylan Essertier Features Editor [email protected] Camille Macawili Fashion Editor [email protected] Soraya Sawan Accessories Editor [email protected] Grace Gordon Fashion & Beauty Writer [email protected] Anna Shtraus Assistant to the Editor-in-Chief [email protected]

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