MEDIA KIT 2
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1
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WHO WE ARE The Malaysian Reserve (TMR) is an all-business daily that provides insight into the fast-moving business world. As a responsible newspaper, we take pride in being independent, balanced and factual. TMR is a must-read for businessmen and policymakers. We provide the right information, at the right time on everything business, and a little bit beyond:stocks, technology, markets, wealth management, investments and industry. We are the platform to give and receive essential business information and opportunities. TMR is aimed at senior management, businesses, policymakers, investors and high net worth individuals who make the decisions.
WHO READ US CIRCULATION
12,000 READERSHIP
36,000 ANNUAL INCOME
225,000
>RM
AVERAGE READING TIME
“ THE RIGHT INFORMATION, AT THE RIGHT TIME IS CRUCIAL IN MAKING THE RIGHT DECISION ”
20-30MINUTES GEOGRAPHIC DISTRIBUTION
NATIONWIDE - MAJOR BUSINESS CITIES
* Publisher’s claim – Based on guaranteed controlled circulation i.e. subscription and newspaper vendor sales, monitored by The International New York Times.
OUR EXCLUSIVE PARTNERSHIP WITH
Since 2011, our readers have the best of both local and international news with the incorporation of the International New York Times, Asia-Pacific edition with The Malaysian Reserve.
WE HAVE LOYAL READERS BY BEING:
75% 20% 5%
SENIOR TOP MANAGEMENT
40% 40% 20%
ABOVE 45 YEAR OLD
40% 40% 20%
MALAY
75% 25%
MALE
EXECUTIVE & MIDDLE MANAGEMENT SENIOR MEMBERS OF THE GOVERNMENT
35-45 YEAR OLD BELOW 35 YEAR OLD
CLEAR AND CONCISE giving readers what they need quickly and efficiently
EASY TO NAVIGATE with consistent format and sections
CHINESE INDIAN & OTHERS
FOCUSSED on what business readers need to know, everyday
ADAPTABLE to your changing needs through features and sections
FEMALE
GUARANTEED CONTROLLED CIRCULATION
5,000
PAID COPIES
to subscribers of TMR and International New York Times mainly C-suites and high net worth individuals
2,500
PAID COPIES
2,000
to major hotels, golf clubs and business clubs (more than 50 BULK subscribers) PAID COPIES
through vendors (newsagents)
1,000
PAID COPIES
500
to Malaysia Airlines ( In-Flight for First Class & Business Class)
SPONSORED COPIES
500
PAID COPIES
500
SPONSORED COPIES
at the premium airport lounges (Cathay Pacific, Royal Orchid, China Airline, Plaza Premium Lounges, etc) to senior members of the Malaysian Government (Ministers, Deputy Ministers, Secretaries General and Directors-General)
to KLIA arrival and departure hall
ADVERTISE WITH US Our pages are designed to provide maximum breathing space for advertisements because they are uncluttered and spacious. The design provides maximum attention for readers and the biggest impact.
Advertisements in our paper: t influences readers who make key decisions t are aimed at financially, politically and socially influential people t are seen by readers who are receptive to new ideas and innovative products t provide the ideal platform for premium products and services
Print Rate Card RATES DIMENSIONS
*Rates do not include 6% GST
FREQUENCY
FULL COLOUR
1x 3x 6x 12x 24x 36x 52x
Full
Half
Junior
Quater
RM
RM
RM
RM
10,584 10,276 9,968 9,660 9,352 9,044 8,736
7,042 6,688 6,734 6,580 6,426 6,272 6,118
7,410 7,240 7,070 6,900 6,730 6,560 6,390
5,271 5,194 5,117 5,040 4,963 4,886 4,809
FREQUENCY
BLACK & WHITE Full
Half
Junior
RM
RM
RM
RM
RM
23 22 21 20 19 18 17
7,084 6,776 6,468 6,160 5,852 5,544 5,236
3,541 3,388 3,234 3,080 2,926 2,772 2,618
3,910 3,740 3,570 3,400 3,230 3,060 2,890
1,771 1,694 1,617 1,540 1,463 1,386 1,309
Quater
440mm x 7col 220mm x 7col 335mm x 5col 220mm x 3.5col 100mm x 7col 60mm x 1.5col 440mm x 14col
Half Junior Quarter Bottom Panel Ear Space Centrespread
BY COLUMN 34mm 70mm 108mm 145mm 183mm 220mm 255mm 535mm
2col 3col
Earspace
Panel
RM
RM
5,561 5,547 5,534 5,520 5,507 5,493 5,480
7,665 7,560 7,455 7,350 7,245 7,140 7,035
1x 3x 6x 12x 24x 36x 52x
4col 5col 6col 7col 14col * Bleed advertising material are
NOT ACCEPTED
MATERIAL REQUIREMENTS
FRONT PAGE PREMIUM
FREQUENCY
Full
1col
Rate Per Column
1x 3x 6x 12x 24x 36x 52x
BY PAGE
POSITION LOADING Outside Page 3 & 5 Centrespread
50% 40% 35% 30%
Specfied page
Digital Format: PDF format version 1.4 with embedded fonts, colour contribution in CMYK and resolution at 300dpi, provide a colour proof. No pantone colours.
DEADLINES DATE
Booking Copy/material Cancellation
DAYS BEFORE PUBLICATION 5 working days 3 working days 4 working days
COLOUR SURCHARGE Full Colour
3,500
CONTACT US
TMR MEDIA SDN BHD (25343-K) UNIT 23A-1 MENARA 1MK TMR MEDIA SDN BHD (25343-K)
SALES&&ADVERTISING ADVERTISING SALES
JALAN UNIT 23A-1 MENARA 1MK, KIARA, MONT KIARA, 50480, KUALA LUMPUR JALAN KIARA, MONT KIARA,
[email protected] Account Manager - Sales & Marketing•PHILIP ONG•012.317.0379•
[email protected] 50480, KUALA LUMPUR
AGM - Sales & Marketing•NADIRA
NADIRA GHANI
GHANI•017.607.1597•
[email protected]
03 6211 1851 AMRAN•012.302.6458•
[email protected] 03 6211 1851 BUSINESS DEVELOPMENT 03 6211 1852 Account Manager - Sales & Digital Marketing•TASNIM M.•016.688.2833•
[email protected] 03 6211 1852 PHILIP ONG NIK SUZILA NIK HASSAN Account Manager - Sales & Ditigal Marketing•AFIZA ZAKARIA•011.3325.3740•
[email protected] 017Manager 607 1597 - Sales & Marketing•DAHIRA Account
[email protected] Coordinator 012 317 Sales 0379 & Marketing•AMIRUL
CIRCULATION TEAM
suzila@themalaysianrese 012 664 4456
RIDHWAN•012.307.3055•
[email protected]
Dahira Amran Circulation Manager•RAMA KRISHNAN•012.671.5437•
[email protected] [email protected] Circulation Executive•KAUSI RAJ•014.641.1170•
[email protected] 012 371 0379