rs W ade NO re 0 ,00 45
magazine PRINT & ONLINE MEDIA KIT 2017
The only magazine for Southside residents The best value way to reach Hong Kong’s high net worth families. Fast facts
Average household income is $208,000 per month 65% of readers are women 58% of readers have children 80% of households have a BMEP (Business owner, Manager, Executive or Professional) 96% shop online 82% invest in property
Photo: www.aerobotshk.com
Hong Kong’s richest family demographic
Our readers
magazine
Hong Kong’s richest family demographic. Family, children, international education, a beautiful home,
safe food, fine dining, sport, travel and charity — these are the main concerns of our readers.
Key Statistics Our target readers are Southside residents who live in homes worth more than $20 million.
65% of readers are women. 80% are in the prime 28-55 age range. 94% have a university degree or MBA. Average household income is $208,000 per month. We deliver the magazine for free to residents in homes worth more than $20 million.
Leisure
80% Southside residents spend on leisure. Finance
Health & Beauty
91% invest in
89% Dining & Social
$246,000
Average annual spending on dining / entertainment.
86% dine outside the home 3x a week or more.
75% order home delivered groceries and food.
Family
58% have children. 86% of readers regularly visit spas. 78% spend more than $1,000 per visit to the hairdressers.
financial products.
visit professional hairdressers, nail salons or beauty spas regularly.
82% own currently investment properties / holiday homes.
91% are considering buying abroad for investment.
Education matters most
81% of children are enrolled at international schools. 96% w ith children spend on after-school tuition and activities.
Home
72% buy art. 86% collect quality furniture which they plan on keeping for life.
67% have visited Horizon Plaza in the last six months.
Shopping
96% regularly shop online.
84% make weekly drive/shop visits to Stanley, Repulse Bay or Cyberport.
Distribution – now 45,000 readers
magazine
Unparalleled reach into Hong Kong’s richest community.
Aberdeen
Central & Sheung Wan
- Aberdeen Boat Club - Aberdeen Marina Club - Brain Child - Canadian International School of Hong Kong - Colour My World - Establo - GCX - K Academy - Levitate - MUM - Ovolo Southside - Park N Shop - South Island School - Southern District Office - The Mirth - Woodland Harbourside Pre-School
- Epic MMA - Escapade sports - Habitat Property - ITS Educational Service - Quintessentially Lifestyle - Starlit Art Space - Woodland Kennedy School - Wynd Co-Working Space
Ap Lei Chau - Bumps to Babes - Chapin House - Everything Under the Sun - Indigo - Indigo Discount Outlet - Indigo Kids - Larvotto - Little Picasso Studio - Mothercare & Early Learning Centre - Pacific Gourmet - Shambala Cafe - Sift Patisserie & C. Kitchen - Tequila Kola - Toof Contemporary - TREE - Woodland
Causeway Bay & Wan Chai - Craigengower Cricket Club - Crown World Mobility Ltd. - Escapade sports - Jaspas - Pets Central (North Point)
Deep Water Bay - Hong Kong Country Club - O Thai Restaurant and Beach Bar - Park N Shop - Victoria Recreation Club
The Peak - Cafe Deco The Peak - Delifrance - Glenealy School - Haagen Dazs - International (Park N Shop) - Pho Yummee - Starbucks - The Peak Lookout Café - Woodland Peak Pre-School
Pok Fu Lam - Baguio Villa - Bel Air on the Peak - Cyberport Arcade - Indigo Living - International (Park N Shop) - Kellett School - Kennedy School - Le Meridien Hotel - The Merton - Mount Davis - Safari Kid - Scenic Villas - Sense of Touch - The Society for The Relief of Disabled Children - Starbucks - Strive Fitness
- Sunshine House Pre-School - Woodland Pokfulam Pre-School
Repulse Bay - Anastassia’s Art House - Bayley & Jackson Dental Surgeons - Escapade sports - Indigo - Manhattan Tower - Miles ELP International Academy - Sense of Touch - Spices - The Club - The Lily Clubhouse - The Pulse - The Repulse Bay - The Somerset - The Verandah - Woodland Beachside Pre-School
Stanley - BIVA - Boathouse - Chez Patrick - Classified - Core Fitness - Cuppers - Lucy’s on the Front - Mayarya - Pacific Pets - Paisano’s - Pickled Pelican - Pizza Express - Print House - Regalia Bay - Ricacorp Properties - Smuggler’s Inn - Spiaggia - Stan Café - Stanley Cave - Stanley Main Street Bar & Café - Stanley Veterinary Centre - Starbucks - Taste (Park N Shop) - Vern’s Beach Bar
Shek O - Ben’s Bar - Black Sheep - Cococabana - Happy Garden Restaurant - Lulu Shop - Ming’s Cafe - Shining Stone Restaurant
Tai Tam - American Club - EtonHouse International Pre-School - Fusion (Park N Shop) - Hong Kong Cricket Club - Hong Kong International School - Hong Kong Parkview - Pacific View - PIPS Kindergarten - Red Hill Clubhouse - Soma Spa - The Manhattan - Wellcome - Woodland Tai Tam Montessori Pre-school
Wong Chuk Hang - Art Loop Limited - Flex Studio - One Island South
TO VIEW OUR MAGAZINE ONLINE Visit www.southside.hk
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Search: Southside Magazine HK
We mail direct to residents with homes worth over $20m.
Distribution – now 45,000 readers
The Lily 129 Repulse Bay Road
magazine
The Repulse Bay 109 Repulse Bay Road “Southside Magazine is distributed free to residents in homes worth more than $20 million”
“I keep Southside Magazine all month and refer to it again and again”
Hong Kong Parkview 88 Tai Tam Resevoir Road
Pacific View 38 Tai Tam Road
“It is the living guide for Southside residents”
Bel-Air 58 Bel-Air on the Peak Avenue, Cyberport
Larvotto 8 Ap Lei Chau Praya Road, Ap Lei Chau “Southside is the only magazine with a monthly section on local education”
The Manhattan 33 Tai Tam Road, Tai Tam
Redhill Peninsula Tai Tam Road Pak Pat Shan
We have unrivaled distribution direct into Southside’s luxury residential properties.
magazine
Editorial
Eating
Education
86% dine out 3x a week or more. 75% order premium meat and groceries online.
Education and tuition is the most important issue for Southside parents. International schools are their first choice.
Planner
Health & Beauty
Our monthly planner is the best source of local events.
86% of readers regularly visit spas. 78% spend $1,000+ per hair salon visit.
People
Property
Southside Magazine is the center of Southside’s social world.
A beautiful home and a smart investment. Our readers are ready to buy for property in Hong Kong and overseas.
Rate card – Display
magazine
Display adverts • They are at the front of the magazine and make a big impact with your target audience
24.5 x 9.3cm (H x W)
TRIM 27 x 21.5cm BLEED 28 x 22.5cm (H x W) 12 x 19cm (H x W)
FULL PAGE
12 x 9.3cm (H x W)
6 x 19cm (H x W)
1/2 PAGE
1/2 PAGE
1/4 PAGE
1/4 PAGE
(HORIZONTAL)
(VERTICAL)
(HORIZONTAL)
(VERTICAL)
Size H x W
Cost
27 x 21.5 cm
$25,000
27 x 43 cm
$28,000
Inside Front Cover
27 x 21.5 cm
$15,600
Inside Back Cover
27 x 21.5 cm
$14,000
27 x 43 cm
$21,600
27 x 21.5 cm
$12,000
Half Page Horizontal
12 x 19 cm
$8,000
Quarter Page Banner
6 x 19 cm
$6,000
12 x 9.3 cm
$4,500
Rate Specified Position Outside Back Cover Inside Front Cover Spread
Run-on-Book (ROB) Double Page Spread Full Page
Quarter Page
- All full-page artwork needs 3mm bleed on all edges - Guaranteed position: +20% - Production cost for advertorial: $8,000 Full Page, $16,000 Double Page Spread (includes photography, write-up and layout design) - Artwork design: $2,000/page
Inserts/ Onserts AD Cost/copy 2-page Insert
$1
Standard Inserts (below 50g)
$2.5
AD Cost/copy Booklet Inserts
$4
Onserts
$4
- Size: A4 or smaller
Email
[email protected] or call 2776 2772
Rate card – Marketplace
magazine
Marketplace adverts • Specially designed for small businesses and local service providers • The best value in town for reaching Southside residents who need your services
SINGLE 5.75 x 6cm (H x W)
DOUBLE (VERTICAL) 12 x 6cm (H x W) QUAD (VERTICAL) 24.5 x 6cm (H x W)
QUAD 12 x 12.5cm (H x W)
TRIPLE (VERTICAL) 18.3 x 6cm (H x W)
DOUBLE (HORIZONTAL) 5.75 x 12.5cm (H x W)
TRIPLE (HORIZONTAL) 5.75 x 19cm (H x W)
Rate 1x
3x
6x
12x
Quad
$3,500
$3,325
$3,150
$2,800
Triple
$2,800
$2,660
$2,520
$2,240
Double
$2,000
$1,900
$1,800
$1,600
Single
$1,100
$1,045
$990
$880
Artwork made easy: File Format: JPG/ PDF, 300dpi in CMYK mode (RGB and Pantone colours will not be accepted)
Email
[email protected] or call 2776 2772
Rate card – Online products
magazine
Email Marketing
• A weekly email newsletter sent exclusively to subscribers • Features exclusive discounts, deals, offers and event announcements for subscribers
Rate
Standalone EDM (700 x 1000 px (W x H)) - $1.5 per email eNewsletter Advertorial (Image: 600 x 290 px (W x H), 70 words) - $5,000 Box Ad or What’s On Box (Image: 290 x 290 px (W x H)) - $4,000/ 4 weeks
All images must be 72dpi, in RGB colour mode with jpg/png format.
Website
www.southside.hk • The official website for Southside Magazine updated daily • Features a digital version of Southside Magazine, local news, event listings and community photographs
Rate
Website Domination Banner AD (600 W x 90 H px) - $10,000/ 4 weeks Sidebar AD (290 x 290 px (W x H) - $5,000/ 4 weeks
Booking deadline: 5 days before AD publication.
Special online package: Contact our sales team for a tailor-made package.
Testimonials/ Our clients
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Testimonials — It worked for me! “Williams & Brown received some very positive feedback from the ad placed in the Marketplace section of Southside Magazine, both in terms of brand recognition and sales enquiries. It was the first time Williams & Brown had placed an ad and the media department made it very easy to understand what we had to do. We would certainly consider advertising with Southside Magazine again.” — Sarah Williams, Owner/Founder Williams & Brown “I’m a big fan of your magazines. Clients often bring me Southside Magazines for a read as they are always stumbling across interesting articles.” — Ed Haynes, Coastal Fitness
“We couldn’t be more pleased as we raised just under US$20K and there are more funds coming in – thanks to Fast Media for giving us the much needed exposure.” — Local Charity CWS
“I was just reading your Southside Magazine which looks amazingly great! Very informative !” — Evelyn Reyes, Manager, Wellpoint Personnel & Consultancy
Our clients
Email
[email protected] or call 2776 2772
Floor L1, 222 Queens Road Central, Hong Kong | Sales & Marketing: 2776 2772 | General: 2776 2773 www.southside.hk
Southside Magazine
