The New Multi-Screen World

Understanding Cross-Platform Consumer Behavior Majority of media consumption is screen-based

90%

38%

of our daily media interactions are on smartphones

of all media interactions are screen based

Consumers move between multiple devices to accomplish their goals

90%

Popular cross device activities of people use multiple screens sequentially

81%

Browsing the Internet

67%

Shopping Online

46%

Managing Finances

43%

Planning a trip

Search is the most common way consumers continue from one device to another

Television no longer commands our full attention

77%

49

% with a smartphone

of the times that viewers watch TV, it is with another device

34

% with a PC/laptop

Online shopping is a multi-screen activity Smartphones’ accessibility enables spur of the moment shopping

19%

Planned

67

%

Source: Google/Ipsos/Sterling, 2012

of people have used multiple devices sequentially to shop online

81%

Spontaneous

77% 67% Services

The New Multi-Screen World. Understanding Cross-Platform Consumer Behavior. Source: Google/Ipsos/Sterling, 2012 of all media interactions are screen based. 90%. Majority of media consumption is screen-based. Consumers move between multiple devices to accomplish their goals. 90% of people use multiple screens.
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